Entrepreneurship Project: Feasibility Study of an OTT Platform

This entrepreneurship project explores the feasibility of launching an Over-The-Top (OTT) media service platform named "Binge it now". The motivation stems from the growing demand for convenient, at-home entertainment and the perceived inefficiencies of existing streaming services. The business idea was generated through market research, identifying a need for a unified platform offering diverse content through strategic content acquisition and sponsorship. The project details the importance of conducting feasibility studies, including technical, legal, and economic considerations, to ensure the successful execution of the business plan. The proposed service aims to address the current market gap where consumers often subscribe to multiple platforms to access their desired content, resulting in increased costs and dissatisfaction. By consolidating a wide array of content and offering it through a single subscription, "Binge it now" intends to provide a more compelling and cost-effective entertainment solution.

Enterprise and
Entrepreneurship

Table of Content
 INTRODUCTION
 Motivation for choice of business
 The process you went through to generate this business idea
 Feasibility studies conducted
 Details of the product/service to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision for your business
 CONCLUSION
 REFERENCES

Introduction
 An entrepreneur is an person who comes up with a new
business, with lot of risk involved and enjoys rewards as an
result of success from it. Entrepreneurship is a process of
introducing a new idea of using resources.
 A entrepreneur can be called an innovator as it creates new
opportunities from thinking out of the box. From last few years
the shift towards internet and how people got access to video
and audio content made Streaming services grow largely.
Watching this as an opportunity a new business model is
developed as per these services are growing steadily in today's
generation.

Motivation for choice of business
 The term over the top is considered as the delivery of content by
video and audio services to the people from world wide. The
motivation source of this idea is currently the industry of services
providing is in boom and people want comfort from home.
 Most of the people want to spend time for entertainment but
because of bounded by the time management and lack of attention
in this kind of services which are available making people to
avoid entertainment. There are many platforms present already
like hulu, amazon prime, Netflix etc.

The process you went through to generate
this business idea
 This idea in today generation that people are likely to watch the new dramatic series
and fiction , horror, romance, action etc. in one platform. They think that they have
to spend only once in a time duration of monthly, quarterly or yearly package. And
this is oftenly practised by consumers who watch streaming services randomly
between there daily routine.
 The idea was generated through researching and observing people from what they
are spending for their entertainment in their daily routine. As research resulted in the
the process that people have different preferences and to fulfil the needs regularly of
their choices. They use to pay for different subscription monthly so that they get the
content form everywhere.

Feasibility studies conducted
Feasibility studies required to develop the business idea is very
important as they require research and operation to execute business tasks.
All the technical, legal, economical and other aspects must be
considered and studies are required to complete the fulfilment of strategy
generation.
While developing this ott platform all aspects must be considered. This
will make the business plan successful in market.

Details of the product/service to be offered
 The journey of any digital product starts with development and understanding the user
needs that need to be focused. Addressing those needs will result to be centre of
attraction as an product. As per the today paced development of streaming platforms
and rising competitors, the idea was to provide unique solution to the streaming
platform issue.
 People are spending huge amount of money in buying subscription for the services
which result in dissatisfaction. In this product all the content of world is combined by
buying the quality of movies rights through engaged sponsors and enough funds and
provide the content in the app and website service which is called ”Binge it now”.