Detailed Business Plan Report for Otty Books Children's Bookstore

This report provides a comprehensive business plan for Otty Books, a bookstore specializing in children's literature. The plan outlines the business's vision, which includes providing a diverse range of books and a comfortable reading environment. It details the target market (students), location strategy (near schools), and business model, including key partners, activities, and customer segments. The report also covers the financial aspects, such as the estimated budget, and defines the values the business aims to promote, including equality, social responsibility, environmental consciousness, and diversity. The document concludes by emphasizing the importance of a well-defined business plan for the successful launch of the venture. The business plan includes references to academic sources to support the business strategies. The report serves as a valuable resource for students and aspiring entrepreneurs.

OOTY BOOKS

Table of Contents
TASK 1................................................................................................................................3
Summarizing the business plan.......................................................................................3
Name of the business.......................................................................................................3
Deciding the visual identity of business..........................................................................3
Values that business wishes to promote..........................................................................4
REFERENCES.....................................................................................................................5

INTRODUCTION
Present file will include the business plan of Otty Books-store which will assist in
providing different varieties of books specially for childrens.
TASK 1
Summarizing the business plan.
Launching business plan is one of the key prominent before setting up small firm
that is opening of own book-stores. A business plan is prepared which helps in outlining
the vision for the business. A new business plan of a book-store named Otty books is
planned specifically for children and will be an amazing place which provide a lucrative
book to the children. Otty Books will aim not only to provide books but also offer a
sitting place to read in a relaxing atmosphere. The firm aim is to boost sales of books by
providing latest and classic collections of books from academics to best-selling children's
comics. The main goal of the firm is to maximize the firm’s profitability by selling and
satisfying the customers wants and preferences of different varieties of books.
Industry: Otty books will operates in the retail sector.
Location: The business will be located near School area, so that the children from get
their academic books and other books easily (Burns and Dewhurst, 2016).
Target customer: The book store is mainly targetting the students. The store will provide
all varieties of books which helps in boosting the children's knowledge.
Business model: The business model will include the following:
 Key partners: Otty book-store will be operated by a sole proprietor, as it in
initially being planned.
 Key activities: It can be said that the main activity of the business will engage in
selling the best available book and also offering the facilities to sit and read.
 Customer Segments: The customer segmentation will be on the basis of
demographic segmentation. The targeted customers will be students of school and
children who wishes or love to read books. The important customer for the store
would be children and their parents who purchase books for academics, comics
and general knowledge books.
 Cost structure: The estimated budget for the book-store is 20000 pounds.

Name of the business.
The name for the new business will be “Otty Book-stores”
Deciding the visual identity of business.
The visual identify and logo of Otty book stores will look like:
Values that business wishes to promote
Equality-
Otty Books aim to provide lucrative books to people on the basis of their regular
visits and purchase so that firm may be able to attain profits in the best manner possible.
Moreover, books will be placed equally to high-income and low-income people.
Social-
The social value will also be impacted by Otty Books in order to provide variety
of books at reasonable and affordable prices (Finch, 2013). With the help of promoting
this value, people will be benefited. The store will provide the collection of books which
portray and convey good message to the children.
Environmental-
Organisation will keep in mind all environmental aspects in control so as to attain
satisfaction level of customers by not harming nature's beauty. The store will avoid using
plastic bags instead will use paper bags. This will enhance profits for business.
Diversity-

The diversity will also be promoted which will impact people's perception quite
effectually. By providing range of books, good choice would be made available to people
in the best manner possible. There will on discrimination any basis and store will
welcome all types of customers regardless of their caste, language, gender etc. The store
is for children but all interested reader can also purchases the books. Hence, all these
values will be provided by Otty Books for enhancing customer's satisfaction.
CONCLUSION
As summarizing the above file it can be concluded that effective business plan is
very essential in order to efficiently execute new business venture. The above report has
conclude a business plan of Otty book store which is for children' book.
REFERENCES
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Finch, B., 2013. How to write a business plan (Vol. 35). Kogan Page Publishers.