IT Management Issues: Merger of Outback Safari and Mainland Express

This report examines the IT management challenges arising from the proposed merger of Outback Safari Tours and Mainland Express. It begins with an executive summary outlining the report's objectives, which include assessing the impact of information systems and technology on customer behavior and brand loyalty. The report differentiates between issues related to information systems and information technology, exploring how these technologies influence customer choices and patronage. It delves into how these systems can affect organizational efficiency and business value, specifically discussing the implementation of management information systems, transaction processing systems, and the potential of artificial intelligence for customer support. The report also addresses potential issues with information systems, such as a lack of clear strategy and user requirements, and the challenges associated with implementing artificial intelligence, including technical knowledge gaps, high costs, and data acquisition issues. The report concludes with a summary of the key findings, emphasizing how the merger and the effective use of IT can improve customer service and business outcomes.

Running head: IT MANAGEMENT ISSUES
IT MANAGEMENT ISSUES
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Executive summary
The aim of the report is to provide the clear discussion of the management solution for the
companies Outback Safari Tours and the Mainland Express who are intending to merge the
businesses for providing the customers with best quality product at significantly lower rate.
The business case of both the companies is briefly stated in this report along with the
discussion of the management decisions. The extensive difference among the issues of the
information system and the information technology has been clearly stated in this report
along with the clear discussion of the methods by which these technologies affects the
customer choice, the continued patronage and the brand loyalty has been provided in this
report. The methods by which the information system and the information technology could
affect the proper working of the organisations and the methods by which the business could
gain the significant business value has been discussed within this report. lastly, this report
concludes with the appropriate conclusion for the report.

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Table of Contents
Introduction....................................................................................................................3
Discussion......................................................................................................................3
Issues of information systems....................................................................................4
Issues of the information technology.........................................................................6
Conclusion......................................................................................................................7
References......................................................................................................................9

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Introduction
This report aims to discuss the aspects of the merger among the two businesses that
are significantly intending to modify the business process and then provide the improved
services to the customers. The business case of both the companies is briefly stated in this
report along with the discussion of the management decisions. The extensive difference
among the issues of the information system and the information technology has been clearly
stated in this report along with the clear discussion of the methods by which these
technologies affects the customer choice, the continued patronage and the brand loyalty has
been provided in this report. The methods by which the information system and the
information technology could affect the proper working of the organisations and the methods
by which the business could gain the significant business value has been discussed within this
report. lastly, this report concludes with the appropriate conclusion for the report
The outback safari tours is the complete service coach company with over 25 offices
that is located in the various sectors of the country and the business is executed by them. It
provides the enhanced variety of the multi-days tours, the excellent services and the fleet of
the new coaches and the Mainland Express provides the cost cutting hospitality services with
over 10 offices in the various sectors of the country. The major strength of the company is the
low priced fares and the on time service. It solely focussed in the city to city routes with the
minimal stops along with no overnight accommodation. The strength of this business is the
enhanced booking system that helps the customers to work with the enhanced ease.
Discussion
As the business is intending to modify the business process and merge with the
modern technologies and the information systems for the simplification of the processes of
the organisaiton, the organisations could implement the information system and the

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information technology for the significant enhancement of the business. the information
system could help the company to implement the management issues of the company that
might arise when there is any kind of management situation and the information technology
could be significantly implemented for the enhancement of the technological aspects of the
business and then achieve the complete automation of the tasks that were earlier not possible
by the humans. It could help the company to implement the management information system
and the modified transaction processing system that could be categorised as the developments
included in the information system and from the sector of the information technology, the
artificial intelligence could be significantly used by the organisation for the implementation
in the customer support process that could be used by the customers for gaining the solution
to any of the issues at any time. These modifications in the business could help the
organisation to function properly and increase the brand loyalty of the customers. the data
that has been gained from the information system could be referred as the big data and this
data could be extensively exploited by the organisation for properly understanding the
requirements of the customers and then predict the upcoming methods of the customer
behaviour could change.
Issues of information systems
In the present world, there is the significant rise of information technology and the
consideration effect on the increasing productivity of the private and the public organisation
at world and the global movement for the utilisation of the various kinds of the information
systems in the organisations (Laudon & Laudon, 2016). The introduction of the information
system in the businesses has introduced the significant development of the various processes
of the business and the enhancement of the methods by which the business could gain easily
from the integration of the information in the business has been discussed by several
researchers (Laudon & Laudon, 2015). The present era could be referred as the information

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and the communication timeless as several studies has been conducted for gaining the proper
idea of the role of the information system in the orgnaisaiton and the various other sectors
(Enck et al., 2014). Along with the several benefits of the ifnromation system, there are some
challenges of the information system that are required to be properly analysed for the
understanding the methods by which the organisation could implement the proper mitigation
strategies (Theorin et al., 2017). In this sector of the challenges of the information systems,
the lack of the information of all the managers as well as the unsure nature of the manager
regarding the present requirement or the effective future prediction creates the situation
where the implementation of the information system does not work properly (Bajdor &
Grabara, 2014). The basic understanding of the present requirement of the users by all the
designers due to the improper analysis of the requirements of the users could lead to the
failure of the information system. The collaboration system has to be significantly analysed
by the organisation for allowing the successful implementation of the information system in
the organisation (Arrouays et al., 2014). The information system are required to be installed
in the sectors that are analysed by the business owners and the immediate processes are
commonly automated using the information system. The information system implementation
requires the extensive involvement of the managers during planning phase where the
managers provide the clear discussion of the requirements of the organisation and the
expectations of the customers that the business is intending to fulfil (Döring et al., 2014). The
majority of the some common issues of the information system could be tracked to the lack of
the robust strategy for the organisations (Soppera, Bossant & Dupont, 2014). The leaders of
the information system are significantly aware of several tools that are presently available for
executing the effective gathering of the data on the network. But the implementation of the
information in using in the organisation could be a significant challenge (Spiegel et al.,
2014).

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With the implementation of the information system in the organisation, there could be
the significant increase in the brand loyalty as the customer could gain the desired products
easily from the organisation and at significantly lower cost. The choice of the customer could
be significantly analysed by the organisation and the proper strategies could be implemented
by the organisation for providing the customers with the modified products and the
requirements of the customers could be significantly fulfilled.
Issues of the information technology
As the company could implement the technology of the artificial intelligence in the
information technology implementation, there are significant issues of the artificial
intelligence that are required to be considered and properly analysed for ensuring the proper
implementation as well as the working of the technology in the organisation (Schwalbe,
2015). Some of the common issues of the artificial intelligence are:
Lack of proper technical knowledge: It is significantly important for the organisation
and the employees of the organisation to possess the adequate level of the technical
knowledge regarding this technology for allowing the simplification of several processes and
tasks (Dutta, Geiger & Lanvin, 2015). For achieving the effective integration, deployment
and the implementation of the AI applications within the business processes of the
organisation, it is majorly required from the organisation to possess the adequate knowledge
about the present artificial intelligence advancement and the technologies and the
shortcomings (Marchewka, 2014). The lack of the proper technical knowledge could lead to
the hindrance in the implementation of the artificial intelligence technology within the
organisation (Dahlstrom & Bichsel, 2014).

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Cost of the technology: As the considered businesses are significantly small sized
business, the cost of the implementation of the artificial intelligence technology within the
organisation could evolve to be another issue (Lloyd, 2017).
Data storage with acquisition: This particular challenge has been considered as the
major challenge in the implementation of the artificial intelligence in the organisation
(Webster, 2014). The problems is the data acquisition and the storage of the data. The AI
systems of the businesses majorly depends on the sensor data as the input. For the proper
validation of the artificial intelligence technology, there is the requirement of the collecting
huge amount of data from the sensors (Bloom et al., 2014). The noisy or irrelevant datasets
could not allow the proper functioning of the technology in the organisation. It is required to
provide the adequate and the correct data for effective working of the technology (Piotrowicz
& Cuthbertson, 2014).
Expensive and rare workforce: As it has been mentioned above, there is the major
requirement of the specialists when the organisation is intending to implement the technology
of artificial intelligence. The data scientists, SMEs and the data engineer are among some of
the specialists that are required in the early stages of the deployment of the artificial
intelligence technology in the organisation (Sittig & Singh, 2015).
The business could gain significantly from the implementation of the artificial
intelligence technology within the business processes and the brand loyalty as well as the
customer choice could be enhanced. The services that are provided to the customers by
human workforce might not be as efficient as it could be provided by the technology. The
constant support to all the queries of the customers could be solved in the real time and with
the assured benefit. This would help in increasing the brand loyalty of the company as the

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customers would prefer this company for the benefits that are gained by them from the
company.
Conclusion
Therefore, it could be concluded that the merger could help both the business to
effectively combine the best practises of both the business and provide the customers with the
improved services. As the business is intending to modify the business process and merge
with the modern technologies and the information systems for the simplification of the
processes of the organisaiton, the organisations could implement the information system and
the information technology for the significant enhancement of the business. the information
system could help the company to implement the management issues of the company that
might arise when there is any kind of management situation and the information technology
could be significantly implemented for the enhancement of the technological aspects of the
business and then achieve the complete automation of the tasks that were earlier not possible
by the humans. The data that has been gained from the information system could be referred
as the big data and this data could be extensively exploited by the organisation for properly
understanding the requirements of the customers and then predict the upcoming methods of
the customer behaviour could change. The introduction of the information system in the
businesses has introduced the significant development of the various processes of the
business and the enhancement of the methods by which the business could gain easily from
the integration of the information in the business has been discussed by several researchers.
The present era could be referred as the information and the communication timeless as
several studies has been conducted for gaining the proper idea of the role of the information
system in the organisation and the various other sectors. The basic understanding of the
present requirement of the users by all the designers due to the improper analysis of the
requirements of the users could lead to the failure of the information system. The

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collaboration system has to be significantly analysed by the organisation for allowing the
successful implementation of the information system in the organisation. The information
system are required to be installed in the sectors that are analysed by the business owners and
the immediate processes are commonly automated using the information system.

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References
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(2014). GlobalSoilMap: basis of the global spatial soil information system. CRC
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Bajdor, P., & Grabara, I. (2014). The Role of Information System Flows in Fulfilling
Customers’ Individual Orders. Journal of Studies in Social Sciences, 7(2).
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information technology and communication technology on firm
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Dahlstrom, E., & Bichsel, J. (2014). ECAR Study of Undergraduate Students and Information
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Dutta, S., Geiger, T., & Lanvin, B. (2015). The global information technology report 2015.
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Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
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