Marketing Plan: Outdoor Dining Blog, SEO, Analytics & Presentation

This project presents a comprehensive marketing plan centered around an outdoor seasonal dining and entertainment blog. It includes a content calendar, a detailed discussion of SEO and keyword techniques employed to enhance blog traffic, and data analysis using Google Analytics to track website activity and user engagement. A reflective section utilizes Gibb's model to evaluate the experience of writing the blog, highlighting the development of research and creative skills. The project also incorporates a presentation summarizing the key aspects of the marketing plan, blog strategy, and data-driven insights. The blog aims to integrate food and travel, targeting small to large-scale travelers and food companies, leveraging social media and influencer marketing to maximize reach. The project emphasizes the importance of understanding market trends, competitor analysis, and effective marketing strategies to achieve business growth in the competitive food and travel industry. Desklib offers similar solved assignments and past papers for students seeking assistance with their studies.

Project
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Table of Contents
Project..............................................................................................................................................1
Blog..................................................................................................................................................3
Content Calendar....................................................................................................................6
Report.....................................................................................................................................6
2) Discussion of SEO and Keyword techniques.....................................................................7
3)Data analysis and discussion...............................................................................................8
4) Reflection...........................................................................................................................8
Presentation............................................................................................................................9
REFERENCES:.............................................................................................................................14
Books and Journals...............................................................................................................14
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Blog
https://outseas.blogspot.com/2022/03/blog-post.html
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MARKETING PLAN
The Marketing Plan– The marketing plan is the best elements which involve promotion
of products and service for an organisation. It helps in targetting customers across large
platforms. Finding right audience, what suits to their demand and who are the competitor.
All these decisions could be deriving through effective marketing plan.
Marketing Plan Ideas for completion
The title of my blog is The Title of the Blog is Outdoor seasonal dining and entertainment.
The reason behind choosing this topic is to analyse the value of
integration of both food and traveling together. It will help them to
grab more opportunities into both food and travelling industry and its
market by undertaking undue advantage of the cooking tools and
huge audience towards their entertainment service.
My inspiration for the
blog was…
The inspiration for this blog is to keep acknowledged about the
concept of food and travel blogging together which is new market
trend among travellers. Due to the changing trend into the travelling
and food industry marketing like digital media, social platforms are
rising the competition. It creates focus on the effective marketing
that will beat the rivals. This shows that, the company needs to
invest smartly in the marketing of both food and travelling together
not by only putting money but also though effective marketing
strategies. This inspiration leads to creating a blog that will give
appropriate knowledge about the best food cooking methods and
travelling food flavours and its benefits and social media reach.
My target audience
is…
The target audience for the blog posts is to attract the small, medium
and large scale travellers and travelling and food companies to know
the concept accurately. Many businesses get fail to boost their profits
and reach to the people. It declines the growth of economy by
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declining the profitability of company. As they are future of market
who gives crucial services and products experience to the travellers.
Mainly, the small business who have initial start-ups must be known
about the blogs to not miss the opportunities and take best decisions
which needs to be cost effective.
My USP (unique
selling point) is…
The USP for this blog is that, it elaborates the value and USP of two
industries food and travelling together. It is developed by using good
research and influential content to grab audience attention. It is
prepared by using most trendy and current insights about the cooking
methods, food trends and travelling sites that will be helpful to
achieve growth in the business.
My target audience
will find it via…
 Social media: a unique social media account will be
establishing on the Instagram. It will get promote on the
personal channel so that, every individual will get aware
about it and fins it helpful for others. It will help in reaching
to the more audience. My own network which is Website will
share this blog and it will be relevant to the people who seeks
good marketing tools and its future.
 Search engines optimization: The blog will use SEO
techniques by putting key words into it. This will engage
high reach.
 Syndication: There are some of known bloggers on
Instagram and which have their own website. They will be
helpful to boost more reach of people.
 Hashtags: #foodiebeans #travelandeat #cookandtrvel
#eattravelenjoy #entertainment
Influencers: The self-created influencer on Instagram which
have high audience engagement will be a part of this
campaign.
My readers will share
it because…
It will be relevant to the reader as it will be interesting to know about
the importance of two industries’ together and know about the
cooking methods that are enjoyable and interesting. How it will
engage public and make fuller utilisation of technology.
How will I test my
blog before I publish it
Market research, feedback from target market, identification of
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(and before I finish this
assessment
similar successful content, tools and data sources and market testing.
An example of
successful content
targeting the same
target audience is…
https://amandaoutside.com/blog/category/camping+food
https://www.alcoholprofessor.com/blog-posts/blog/2018/05/29/cockt
ails-painted-with-the-colors-of-summer
Content Calendar
Report
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2) Discussion of SEO and Keyword techniques
Search engine optimisation is the art and science of getting pages rank higher. Basically
people search and read the results that are ranked higher. The one shown at the top are mostly
refereed by the individuals. It helps is using best key works that enhance traffic at the website.
The use of best SEO techniques help to get high traffic on the blog called Outdoor seasonal
dining and entertainment. The techniques of SEO used in relation to writing of blog are as
follows:
Keyword research: It is the starting technique under which the the use of trending and
relevant keywords is done. The keywords used by competitors are analysed and the one used on
the top websites are reviewed. Also the search made by the customers is also checked and all of
them are used at the time of writing the blog. It will help to enhance the reach of blog and
optimise it effectively through effective content and pictures.
Content marketing: The use of content marketing is done after the keywords are being
analysed. It can be done by updating the existing content and enhance the image of the blog
related to the food, travelling at campfire, summer drinks etc. There is need of posting high
quality content on Google and get positive response.
Link building: In order to rant good, there is need of link building. The use of link
building helps to enhance the reach of the blog. The use of SEO helps to improve the page and
provide relevant information there. The use of sitemap is a good way to build the links.
On-page optimization: There are some off-page factors such as links that provide
tremendous benefits for SEO, and it helps to control the webmaster. On the other side, the on
page optimisation includes optimization the URL and incorporating the key words for the benefit
of the company. It also impacts the ranking of the blog and makes it more successful.
Site architecture optimization: There is need of internal links that help to enhance the
performance of the blog. The need of sure key pages is enhancing as the chances of blog being
successful enhances. The use of relevant anchor text is a good way to discover the page and
enhance the traffic on the page.
Semantic markup: It is being used to describe the meaning of content page. The blogs
that are able to establish good image in the market. The use of semantic markup helps to create
effective image of the blog and get stars that also brings traffic on the page.
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The use of best available key words and tools is necessary for enhancing the position of
the blog. There is need of using best tools and techniques in order to write the blog in proper
manner and enhance the traffic.
3)Data analysis and discussion
Google analytics is a web analytic service it is provided by google. They launched this
service in November 2005. The main motive of this website is to collect information about
different individuals who visits the site. Google analytics provides excellent user insights and
provides real-time of user and collects real data. It is basically use to track the website activity.
For example, how many people visits site pages per session, session duration etc.
While writing the blog the publisher of the blog could use this tool to know about the website
traffic. In simple words how many people had visited the site and read the particular article
which the publisher has published. This tool particularly decides that the readers are interested in
the publisher’s content. Most the blogging platforms had inbuilt analytics. On the other hand, this
service is free for the users in the technological market. The blog writer could mark the and
accurate real-time stats and see the visitors on the blog. In terms of accuracy google analytics are
note the most accurate according to its popularity. The fake and bots views are also counted in
the tool. This is the main shortcoming of this service.
4) Reflection
The use of Gibb's model of reflection is done to share the experience. There are 6 stages
that help to learn from the situation and enhance the skills. The experience of writing blog is
mentioned with the help of this model. There is need of learning from the experience and using
the skills and capabilities in future. The discussion related to different stages is done below:
Description:
It is the first stage, in which description of the situation is done. The instance is related to
writing 4 blogs related to Outdoor Seasonal Dining and entertainment. At the time of writing
blog there was need to do a lot of research and development. It was very tough for me in the
starting as there is need of creativity to complete the same. When I got the opportunity, I was
very excited at that time because I wanted to learn the new things. The blog writing enhanced my
research skills skills and creativity.
Feelings:
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In this stage, the felling of the individuals are being defined. At the time of writing blog, I
was excited and enthusiastic. At the same time, I personally felt very nervous because I wanted
to be complete it on time. It was a great experience as I have gained so much experience from
the blogs. It was a very challenging for me but I tackled that situation and I was able to
successfully complete the task. There was mix feeling but after the task was completed, I was
happy and satisfied with the work done by me.
Evaluation:
It is evaluated that there is need of effective writing skills that help to write a blog. At the
same time, I am able to understand the concept of BBQ and grilling in terms of cooking in the
summers. The use of best techniques helped me to carry on the activity effectively. I have
understood that using right SEO techniques can help in enhancing the rank of the blog. All the
blogs were on different topics related to food, cooking and travelling.
Analysis:
In this stage, the analysis related to the event is done. It is analysed that there is need of
proper knowledge and creativity. There are various blogs that are published but the one that uses
best keywords gets more traffic. I have analysed that by using trending words and search engine
optimisation will help to carry on the activity properly. There is need of using the techniques so
that the blog is written in proper manner.
Conclusion:
Outdoor Seasonal Dining and entertainment is a vast topic and I selected the topics
related to food, cooking methods, travelling, food and cooking togther as they are important the
present time. I have also written regarding different food items in each category of blog with
suitable pictures as well. It is necessary to carry on the work properly with the help proper
research.
Actions:
There is need of creativity skills and research skills to write such blogs. By reading more,
I will be able to write good blogs. Also, I will read more about SEO techniques and will use
them.
Presentation
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