Qualitative Research Methodology: Outsourcing in the Hotel Sector

This report details a qualitative research methodology examining outsourcing within the hotel industry. It outlines the research philosophy (post-positivism), strategies (case study and ethnography), and sampling techniques (non-probability purposive sampling) used to gather data from hotel managers. The data collection methods included face-to-face interviews, transcriptions, and secondary data analysis using open and axial coding techniques. Ethical considerations, such as maintaining confidentiality and avoiding biased views, were prioritized. Limitations of the research, including time and resource constraints, are also acknowledged. The research concludes by highlighting the importance of the methodological strategies employed and their contribution to understanding outsourcing practices in the hotel sector. Desklib provides access to similar solved assignments and study tools for students.

Running head: BUSINESS RESEARCH METHODOLOGY ON OUTSOURCING
BUSINESS RESEARCH METHODOLOGY ON OUTSOURCING
Name of the Student
Name of the University
Author Note

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Table of Contents
1. Introduction..................................................................................................................................2
2. Methodology................................................................................................................................2
Research Philosophy....................................................................................................................3
Research Strategies......................................................................................................................3
2.1 Population, Sampling technique, Population Sample................................................................4
2.2 Data Collection..........................................................................................................................5
2.3 Analysis.....................................................................................................................................5
2.4 Ethical Consideration.................................................................................................................6
2.5 Limitation..................................................................................................................................7
3. Conclusion...................................................................................................................................7
References........................................................................................................................................8
Appendix..........................................................................................................................................9

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1. Introduction
In case of hotel industry outsourcing is one of the productive jobs that deliver significant
effect in case of organizational productivity. There are so many factors related to outsourcing
process and the level of production will increase through the process. In Australia, outsourcing in
hospitality sectors are one of the trending jobs that people want to involve with and the company
is also sectioning different departments so that effective care and handling can be initiated. There
are lots of companies that are doing this outsourcing of employees in an esteemed manner and all
the reputed hotels are applying the process in an effective manner. Managing customers,
handling the complex situation, booking allocation, another accommodation facility, travel
booking, online money transfer all these processes are manageable for 24*7 process. This is the
positive part of outsourcing and customers can rely on these facilities.
The paper explained the direct application of outsourcing in the hotel and how it evolves
the service standard of the hotel industries. The topic is very specific and concentrating on
outsourcing process and techniques. The diverse problem, mitigation and situation had been
discussed in this paper along with the views of managers from different hotel companies. The
process would analyze the views of outsourcing and practical impact of that in the hotel industry.
2. Methodology
Knowledge engagement and the organized process have been collected in the form of
methodology. The body of methodology consists of research philosophy, approach, the design of
the research. All these aspects seem to be the pillar of research from which the analysis of the
research will come and conclude in a systematic way. In this research process, the qualitative

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process has been used by the researcher. Interview questions have been asked of managers or
executives of different hotel companies and along with that secondary research process has used
where information has been taken from different books and articles (Spradley, 2003). In case of
research philosophy post-positivism philosophy has been selected and research strategies have
been chosen in form of case studies and ethnography.
Research Philosophy
In this research philosophy, post-positivism philosophy had been used by the researcher.
In case of post-positivist critical realistic reorganization is important and the theory is revisable.
The reality of understanding something in an ethical way is done in positivism also but
acceptance of those theories and influenced by the values and the background of the research
was the most important part of them. In case of this research process, analysis of the background
of the research, post-positivism is the best way to influence the research. Both the primary and
secondary research process has been used in this research process. Involvement of shared
understanding of reality and the proper conducting of a role of a researcher is the best way to
furnish the research.
Research Strategies
In this research, a case study has been used as the secondary research process. Most of
the outsourcing process, improvement, innovation all these sections are highlighted in case
studies from different countries. These case studies are approaching on the case history of the
variable and their state of identification in that time. The group of individual and the specific
idiographic approach has been identified by the researcher in this case. This is a process of
inductive approach is relevant in that case. The solid reference can be made from the case study

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and creativity in problem-solving ability and the tables and charts also highlighting the basic
commercial principle of the skills (Patton, 2002).
Ethnography process was also used by the researcher. The systematic study of people
and culture is the most important part of the exploring society or group. In this case, from the
field of the case study, some information and the analysis would be collected as a form of better
knowledge, however, the depending part of research is also forecasted on the ethnography also
where a graphical representation of group culture and reflect knowledge to form them is the
correct manner of analyzing the research. In case of ethnic groups, formation and composition
substantial composition of research towards the social goal is the right manner of symbolism.
2.1 Population, Sampling technique, Population Sample
Population sampling is a process where the understanding of the subject and the
representation of entire population is considered as the uniform one. The sampling process has
been done to find out the analytical findings and understand the situation that testing process has
been proceeding. The validity, reliability, and trust of their experience are the most important
part of this sampling process.
In this research process, non-probability sampling process had been used by the
researcher. The reason behind this sampling method is the research strategies where case study
or ethnology processes were chosen for the formation of the research. The sampling method is
non-probability purposive. The reason behind purposive is the intention of doing the process and
in case of an intentionaloutbreak, no force had applied over the respondents to attend the
interview (Lincoln & Guba, 1985). From their views and understandings, a result driven situation
can be analyzed. Purposive or the intentional situation help to understand the system in a proper

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way and a judgmental view can be derived in this section. 10 managers had been selected at the
initial stage only 1 manager showed his willingness to attain the interview and all open-ended
questions were asked to them and explained their view and understating over the outsourcing
issues. Only just 1 manager was considered as the sample of the research. The interview
process had been taken where 16 questions were asked by the researcher and all these questions
were highlighting the variable and their impact on outsourcing in hotel industries.
2.2 Data Collection
Data had been collected in the form of face to face interview where researcher went every
place and collected these answers. The process was long and productive enough to reach the
finding of the research in an ethical way. In form of written version, recording or transcription
process and observation data had been collected by the researcher. However, in this paper, all the
forms are considered in written version and from this analysis actual result can be driven. All
questions are open-ended so the manager uses some statistical data to support their opinion. The
overall views of the managers are stated positivity of the factor but there are some negative
approaches too and that encourages the drawback application of outsourcing. Data had been
collected from the secondary resources also.
2.3 Analysis
In case of qualitative data analysis method, noticing, collecting and thinking about the
data is the interesting form of understanding the reflection of research. The description names
that had found through the research were considered as codes. As the process was considered as
non-linear process the process could be recursive. The conceptual data analysis and coding
techniques were the important part of this analysis that helps in the analyzing part to expose the

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meaning of the research (Sekaram&Bougie, 2013). Building concept over the situation and
evolve some abstract concepts were not applicable to some open-ended questionnaires would
state something impactful that can state the research conclusion and find as well. (Refer to
Appendix)
If all the collected data are considered as code and analyzed line by line or word by word
then an in-depth concept build-up of strategy can be taken, which can be considered as open
coding. Situation analysis and building the thinking process was under this process and that
analyses the concept of entire document.
In case of Axial coding, easier understanding and relationship with open coding is
important in that case. The practitioner movements and the participants’ responds were
graphically represented in that case and that axial movement is of research was related to that
matter. In case of linking earlier cases and events this kind of axial coding movement was
important.
2.4 Ethical Consideration
Some of the ethics were maintained during the research process. At first, all the
secondary research had been used were ethically maintained and that is the reason their literature
views are cared and processed in an ethical way. Participants were not forced to do the interview
or no such manipulation of the data occurred in that case. The adequate level of confidentiality
was also maintained in that case and the entire respondent's name was stated as secret. The
biased view was not presented in research and that is the reason more impactful process came as
finding.

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2.5 Limitation
There are some limitations also in this research. The first two limitations are time and
money. Enough time was not there to cover the entire process in a classified way and in case of
collecting interviews of managers a rush situation had happened at that moment. Money is
another obstacle that created problem to the researcher and that is the reason some of the books
that would be more relevant to the occasion are not studied due to inefficient money. Some of the
relationship and mannerism is creating a problem or people participation was another reason of
limitation in that case, so the research would be furnished in a better way if all these perspectives
were addressed in an efficient way.
3. Conclusion
Therefore it can be concluded that all these methodological strategies are used in this
chapter and through the chapter directive findings can be acknowledged. Research design,
approach,and data analysis parts are handled in a subsequent way. In case secondary research
method, some of the books are very relevant in that case through them in-depth knowledge of
outsourcing has -been taken by the researcher. Open-ended questions also declare the same
direction that research procedure is identifying in the paper.

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References
Lincoln,Y.S&Guba,E.G.(1985).Naturalistic inquiry.Newbury.CA:SAGEpublicatons
Patton,M.Q. (2002) Qualitative research and evaluation methods (vol.3).Thousand oaksC.a,:Sage
Publications
Sekaram,U.,&Bougie,R.(2013) Research Methods for Business .United Kingdom,John Wiley
and Sons Ltd
Spradley,J.P(2003).Qualitative Research and Evaluation Methods (Vol.3).ThousandOaks,C.A:
Sage publications.

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Appendix
Interview Questions and Answers
1. What is the reason behind outsourcing?
2. What do you mean by optimum hotel standard?
3. How is employee performance related to outsourcing?
4. Why is outsourcing required for the sustainable development of hotel industries?.
5. How is the standard of hotel depending outsourcing employees?
6. What are job roles permitted for outsourced employees?
7. In case of developing of standard how efficient part will be played by outsourcing?
8. What is the future planning of hotel industries in case of outsourcing?
9. What is the entire cost differentiation that customers have faced due to outsourcing?
10. What are the faculties of outsourcing provided by the hotels to upgrade their standard?
11. What are the prime jobs mainly allocated for outsourced employees and what is the
reason behind that?
12. What is the responsibility human resource team needs to communicate with all the
outsourced employees and segmented them in the proper place?
13. What are the positive and negative approaches to outsourcing?
14. How is negative approach impacted by the hotel industry?
15. In case of gaining competitive advantages in the hotel industry, how outsourcing is
considered as a useful process?
16. How will the organizational recruitment policychangefor the completion of outsourcing?