Strategies for Overcoming Barriers in Marketing Planning for Growth

This report identifies and discusses the main barriers to effective marketing planning, such as demographic, economic, and technological factors, which can hinder organizational growth. It uses IEKA as an example, highlighting the importance of adapting to changing demographics, managing economic fluctuations, and embracing technological advancements. The report further suggests strategies for organizations to overcome these barriers, including adopting new techniques, managing advertising and promotional activities, and proper budgeting plans. The document concludes by emphasizing the need for continuous evaluation and adaptation to ensure the success of marketing efforts. Desklib provides access to this and other solved assignments to aid students in their studies.

(TASK 2)
Marketing Planning

Table of Content
• Introduction
• Main barriers to marketing planning
• How organisations may overcome the barriers
• Conclusion
• References

Introduction
In the recent scenario, marketing is considered as the mos
effective and constant process that avail in gaining
awareness of organisation's products and services in the
global trade. The company focuses over the smart and
impressive methods or techniques of marketing in order to
influence the consumer toward the organisational
activities.

Main Barriers to Marketing Planning
There is a large role of effective planning of marketing in
the success of an organisation as it helped the firm in
awareness of products and services of the organisation
among consumers or public. IEKA is a large organisation
with more than 1,35,000 worker with approx 392 stores in
48 nations worldwide.
Economical
Demographical
Technological

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Demographical: This includes the changes in
culture, system, style of working and living of
people. This can restrain growth if company would
be unable to alter their products and services
according demographic factors.

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Economical: This play a very important role in trends and
condition of market as well as fluctuation of economy and
financial assets. Company require to manage proper pricing,
taxation and other
policies for avoiding the
obstruction in
fluctuation of operation.

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Technological: The innovative and creative idea affect the
growth or success of a plan which makes the entire plan of
marketing more effective or ineffective. Creativity in
technologies and structure is required for development
according time. In case, company won't be able to change
their technologies, it will increase the chances of
transformation of potentiality of clients toward other more
advanced companies. Thus, it can be a huge barrier in success.

How organisations may overcome the
barriers
There are always some main huddles that impact directly
on the operations and productivity of firm as well as
performance of worker. This is require for an organisation
to evaluate those factors through the help of smart
techniques.
 Adopting new techniques and methods for advanced
working system.
 Proper management of advertising and promotional
activities of firm.
 Proper budgeting plans to mange income and outcome.

References
 Baker, M. J. and Saren, M. eds., 2016. Marketing
theory: a student text. Sage
 Hollensen, S., 2015.Marketing management: A
relationship approach. Pearson Education.
 Hung, S. Y., Chang, C. M. and Kuo, S. R., 2013. User
acceptance of mobile e-government services: An
empirical study. Government Information Quarterly.
30(1). pp.33-44.

Thank You