Analyzing Communication Barriers and Strategies: Flora Beach Resort

This report examines the communication challenges faced by the newly established Flora Beach Resort in Sri Lanka, focusing on barriers like psychological, cultural, and emotional factors that may hinder effective marketing. The report explores various strategies to overcome these barriers, including sales promotion and internet marketing, to attract guests. Furthermore, it highlights the importance of understanding cultural influences on communication and negotiation, particularly in the context of the recent terrorist attacks in Sri Lanka. The report concludes by emphasizing the resort's commitment to providing a safe and secure environment for its guests, incorporating advanced security measures and trained staff. This analysis aims to assist the resort in effectively communicating its value proposition and building a strong brand presence.

FLORA BEACH RESORT
Here, in the Flora Beach Resort, you can enjoy your vacation time to the
fullest. The resort provides you with higher level of security and care.
 Intelligent Access Control System: The Flora Beach Resort makes
use of Intelligent Access Control Systems that allows the resort for
controlling the access to enter in premises area. In accordance with the
terrorist attacks on the luxury hotels of Colombo, guests are provided
with their room keys so that only they can access to pool, gym,
swimming pool area, business centre and other areas of resort.
 Advanced Surveillance Technology: Face-recognition devices,
surveillance system, motion detectors and anti-tempering systems are
implemented at each and every area of the resort premises. So that
guests can enjoy their time at resort rather than being worried about
any incidents taking place again in the Sri Lanka island or in the
luxury hotels.
 Trained employees and effective safety procedures: The recent
terror attack in the Sri Lanka has created threat for people, thus, Flora
Beach Resort aims at providing complete safety and security to its
guests so that they can enjoy their time at the beautiful place.

NOTES
INTRODUCTION
The PMG Hotels & Resorts is a Balinese owned company that announces to open brand-new beach resort in the Sri Lanka. The new beach
resort is named as Flora Beach Resort. At this beach, people can witness various interesting and adventurous things. The south coast of Sri
Lanka offers variety of amazing things for its tourists, which includes:
 Safari at Yala National Park
 Whale watching in Marissa
 Tea plantation
 UNESCO site Galle Fortz
 Water-sports on Benzoate lagoon
 Sinharaja Forest
 Beaches
There are various barriers and challenges in the effective communication which will be explained in brief. Further some strategies will also
be discussed for overcoming the communication barrier (Meuter and et.al., 2015). Awareness of cultural influence on the negation and
communication process will be also discussed.
LO 2 Challenges and barriers to effective communication
There are various challenges and barriers to effective communication which are given as follows:
Psychological challenges: Mental and psychological issues may create challenges for making an effective marketing communication.
The terrorist attack may have created fear and tension in the minds of people that may lead to affect the effectiveness in the marketing
communication.
Cultural barriers: The marketing communication message of PMG Hotel & Resorts may get affected as it difficult to effectively reach
the different perspectives, views and cultures of people.
Emotional barriers: Due to the terrorist’s incident in the Sri Lanka, people may have different emotions. Thus, it will be challenging for
Flora Beach Resort to effectively communicate the marketing message (Khadartseva and KAITMAZOV, 2015).
LO 3 Strategies for overcoming communication barriers
Following are given some effective communication strategies that will be incorporated by the marketing team for the Flora Beach Resort in
order to overcome the barriers and challenges of communication.
Sales promotion strategy: This strategy will help the PMG Hotels & Resorts marketing team to overcome the barriers and challenges of
effective communication (Fischer, Posegga and Fischbach, 2016). The strategy describes that company need to provide special and effective
offers with a plan that can attract guests for coming to the new Flora beach Resort.
Internet: Every person makes use of internet; thus, it can be used by the PMG Hotels & resorts for communicating the marketing
message in effective way. Through this company can effectively overcome the communication challenges and also persuade the customers.
LO 6 Awareness of cultural influence on communication and negotiation
The culture may influence the behaviour and reactions of person in a given situation. It is the element that leads to determine about the
way people think, act and also interact with each-other (Beverland, Micheli and Farrelly, 2016). Thus, it leads to bring influences on the
communication as well.
The PMG Hotels & Resorts may find cultural influences while negotiating with target people. The different perspectives, beliefs and views
of people regarding the terrorist attack on the Sri Lanka may lead to bring influences on the negotiation and communication process.
CONCLUSION
It can be concluded that newly opened beach resort provides effective security and safety to its customers and employees. Effective
strategies are being prepared that helps in overcoming various communication barriers and challenges. Further, awareness of cultural influences
is shown and discussed on the negotiation and communication process.

REFERENCES
Books and Journals
Beverland, M.B., Micheli, P. and Farrelly, F.J., 2016. Resourceful sensemaking: Overcoming barriers between marketing and design in
NPD. Journal of Product Innovation Management. 33(5). pp.628-648.
Fischer, D., Posegga, O. and Fischbach, K., 2016. Communication barriers in crisis management: A literature review.
Khadartseva, L. and KAITMAZOV, V., 2015. Motives and barriers for social media marketing. In Сборники конференций НИЦ
Социосфера (No. 11). Vedecko vydavatelske centrum Sociosfera-CZ sro.
Meuter, R.F. and et.al., 2015. Overcoming language barriers in healthcare: a protocol for investigating safe and effective communication when
patients or clinicians use a second language. BMC health services research. 15(1). p.371.