Overcoming Communication Barriers at The Fortress Sri Lanka

This report addresses the communication barriers faced by The Fortress Sri Lanka, focusing on challenges related to cultural differences, perceptions of safety, and employee attitudes. The director of The Fortress Sri Lanka is seeking to overcome these obstacles to improve stakeholder relations and promote the new resort. Strategies include selecting the right media to communicate safety and security, and addressing public perceptions. The report emphasizes the importance of understanding local culture and linguistic elements for effective communication and negotiation with stakeholders. The goal is to ensure smooth operations and successful promotion of the hotel and resort.

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The Fortress Sri-Lanka
Strategies for overcoming communication barriers
In order to overcome the barriers of communication, it is very important to make effective strategies. So, the director of The Fortress Srilanka is also formulating some strategies which are as follows-
Right Choice of Media: the role played by media is great in communicating with the people as they change the perception or way people is thinking. So, The director of The Fortress hotel will use right media to
communicate people on safety and security in hotel. It will allow people to communicate with the customers.
Eliminating the difference in perception: The Fortress Srilanka hotel and resort is going to opening a new resort in Colombo city in order to eliminate the perception of the people regarding safety and security
issues.
Communication and negotiation are the factor that influenced the culture of any organisation in different ways-
Culture included various components like language of the country or linguistic elements that usually influences the communication but in order to communicate with local workforce, the director of The Fortress
hotel will communicate and
For effective negotiation and communication with stakeholders, SriLanka's local authority understand nature, attitude and belief of Srilankan's and it results in smooth flow or work for The Fortress hotel and
resort
The director of The Fortress Srilanka is going to introduce new resort, there are various challenges and barriers that The Fortress Srilanka
has faced that creates huge complications in the research. It is very important for the director of the firm to overcome the challenges and
barriers as it influences the mutual understanding of among the key stakeholders of the company like employees, employer, suppliers,
customers etc. and it results in poor performance of The Fortress Srilanka hotel.
Here are the following barriers of effective communications:
Cultural Barriers: It is true that world is getting globalised more and more. People have different values and belief among the
people living in Srilanka. Thus, the change in culture restrain people to communicate with the other people of another belief and attitudes
that creates barriers to communication in promotion of hotel and resort of The Fortress Srilanka.
Perpetual Barriers: This is one of the barriers that is affecting highly in the promotion and advertisement of hotel. It is because
people have make their perception of Colombo city to be the city of terrorist and less security area. The director of The Fortress Srilanka
is facing challenge due to the perception of people.
Attitude Barriers: This is also one of the barrier that influence the promotion of The Fortress Srilanka as Srilankan people are
highly introverts and keep them restrains to communicate with the people.

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