BUS101: Addressing Communication Barriers in the London Tube System

This assignment addresses communication barriers within the London Underground system, focusing on challenges such as train schedule uncertainty, lack of complaint mechanisms, and underutilization of the app. The solution proposes strategies to overcome these barriers, including the implementation of a Customer Relationship Management (CRM) system and promoting app usage to disseminate information efficiently. It also considers cultural influences on communication, such as language differences and historical beliefs, and how these factors impact the passenger experience. The assignment includes a two-page poster designed to highlight these issues, along with accompanying notes that provide a logical explanation of the message and references to support the analysis. The goal is to improve communication and enhance the experience for both tourists and local Londoners during peak seasons.

COMMUNICATION BARRIER
Communication barrier in London Underground
 Uncertaininty about different train timing
 No complaint done by citizen regarding issue
 Non usage of App

Way to Solve Barrier
 Use Different CRM of company
 Use App
Cultural influence on Communication
 Different Language
 Historical belief
COMMUNICATION BARRIER

Notes:
Communication Barrier
Uncertaininty about different train timing: There is good sort of the uncertaininty in regards of different train schedule; this
used to create good sort of the crowd over the station. As there are more than one train which used to run at the time, so it is
the responsibility of citizen to utilize them together in the organization.
No complaint done by citizen regarding issue: It is another barrier which generally occur, as it has been find out that citizen
are not using different support centre to pass on the issue which are faced by them in regards of Air condition repair or any
other issue which are being faced by them in the long run.
Non usage of App: It is another issue which has been identified and create communication barrier in the organization as it has
been identified that there are many less number of the consumer in the market who used to use the App to get the different
information about the different train in the market. These eventually used to create the variety of the communication issue for
the company to manage the good amount of the crowd at the station.
Strategy to overcome Communication Barrier
Use Different CRM of company: This is the best way through which organization can overcome two type of the barrier i.e. all
the consumer in the market will able to get the information about the different train schedule more efficiently in the market. At
the same time the Underground management will also able to get the different information about the issue which are being
faced by consumer in the market on the basis of the same organization can plan the different activity accordingly in the
market. As explain CRM will help in bringing the clarity at both the end at the consumer end as well as at the company end.
So this will eventually help the company in overcoming the variety of Communication barrier.
Use App: All the consumer now has to show some sort of the awareness toward usage of the app to get good sort of the
information in regards to different schedule of the train in the market, this will eventually help the company in building good
sort of the clarity among the different train this will reduce the amount of crowd gathering at the station.
Cultural Influences on communication and negotiation
Different Language: All the culture used to has different language, these some time used to create the issue for the
company to pass on the correct information related to the train and also it get difficult to understand the same this used to
create the variety of the communication issue in the organization.
Historical belief: All the cultural used to has different historical belief this eventually used to create the variety of the
conflict among the consumer and can result as one of the barrier of communication in the market.

REFERENCES
Books and Journal
Dessouky, G and et.al., 2017. Pushing the Communication Barrier in Secure Computation using
Lookup Tables. In NDSS.
Palm, J. and Backman, F., 2020. Energy efficiency in SMEs: overcoming the communication
barrier. Energy Efficiency, pp.1-13.
Beckley, F., Best, W. and Beeke, S., 2017. Delivering communication strategy training for
people with aphasia: what is current clinical practice?. International journal of
language & communication disorders. 52(2). pp.197-213.