Business Communication Strategies: Overcoming Vaccine Hesitancy

This report analyzes the various barriers hindering COVID-19 vaccination efforts, categorizing them into physical, emotional, informational, attitudinal, and cultural challenges. It highlights how physical barriers, such as the distance to vaccination centers, and emotional barriers, including trust issues and fear of side effects, contribute to vaccine hesitancy. The report also addresses informational barriers, emphasizing the spread of misinformation and the lack of clear communication about vaccine benefits. Furthermore, it discusses attitudinal barriers, where individuals believe in their immunity, and cultural barriers, arising from language and cultural differences. The report underscores the importance of effective business communication strategies in overcoming these barriers, promoting public health, and ensuring widespread vaccination.

Business Communication
TABLE OF CONTENT
MAIN BODY..................................................................................................................................2
Business communication:............................................................................................................2
REFERENCES................................................................................................................................5
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MAIN BODY
Business communication:
When the COVID-19 hit the world with its powerful impact, every thing in this world as
impacted (Velavan and Meyer, 2020). Government of every country imposes lock down to stop
the spread of the virus, instructed people to stay inside their home until the vaccine is arrived.
Even after the things getting normal in the world, people still not taking this virus seriously and
not ready to get vaccinated. The government have fund the reason and divided it into different
parts such as:
Physical barriers: people in some rural areas are facing problems to get vaccinated as their
vaccination centres are far in the urban area, this physical barriers is slowly getting solved as
government is ready to establish vaccination centre in rural area (Conis, 2021). Some people are
facing problem in vaccination because they are physically disabled and cannot go to the
vaccination centre, although government is trying to reach such people at their place and often
providing vaccine.
Emotional barrier: emotional barrier means the trust issue and fear of getting vaccinated, this is
most common issue which can be seen in the young age group as they fear to get vaccinated.
Some old age people get worried because they think after the vaccination their healthy will get
effected. Some people are too much emotional and more concern about their lives, they started to
believe that vaccine will reduce the life expectancy and often make their body weak, this
emotional weakness is a challenging barrier which stopping people to get vaccinated.
Information barrier: information about the vaccine travel in two forms, the first one is a
positive way and the other one is negative. The negative information about the vaccine is
spreading within the public and misguiding people to take vaccine (Guffey and Loewy, 2021).
Lack of information can be very dangerous for the people, some people did not read about the
benefits of the vaccine and often started to believe fake news such lead them to serious health
problem. Government is using news channels and other means of media to spread the right
information about the vaccine and promoting public health and safety in the country.
Attitudinal barriers: attitudinal barriers are most common in young people, they believe they
have strong immune system and can easily be safe from the COVID-19, this Barrie is often face
by government while aware the youth about the vaccine. Some people are spreading fake news
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by their own thoughts about the vaccine, their attitudinal behaviour is influencing other people to
stay away from the vaccination. People need to change their attitude towards vaccination or else
this will create huge problem in the future.
Cultural barriers: cultural barrier means many people find it difficult to speak and understand
English, most of the information about the vaccine is available in the universal language. It can
be notice in some part of the country, that people are facing cultural barrier as a serious issue,
nurse and vaccine working are not importance to their own culture people first and others
second, which creating a unnecessary issues and conflict in the country.
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REFERENCES
Books and journals
Conis, E., 2021. Vaccine nation. University of Chicago Press.
Guffey, M.E. and Loewy, D., 2021. Business communication: Process & product. Cengage
Learning.
Velavan, T.P. and Meyer, C.G., 2020. The COVID‐19 epidemic. Tropical medicine &
international health. 25(3). p.278.
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