Internet Marketing Report: Overstock.com and Netflix Case Study

This report examines the internet marketing strategies of Overstock.com and Netflix. Overstock.com uses e-commerce and social media to promote its business, leveraging mail campaigns and workforce development to understand consumer behavior. Their success is seen in customer service integration, while failures include rebranding and issues with their ERP system. Netflix utilizes web marketing to identify its target market, offering online videos based on demand and creating teaser campaigns for new products. They have built a strong customer base through relatable content, but high prices and business splits have affected their customer loyalty. The report references sources that support the findings of the study. The report offers a comprehensive overview of the marketing strategies employed by both companies, highlighting key factors that contribute to their success and challenges.

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Internet Marketing
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2INTERNET MARKETING
Success and Failure of Overstock.com in web marketing
Overstock.com is an online retailer and they sell goods with discount via e-commerce
(Overstock.com 2017). Television and the social network are used by this organization to
promote their business. Therefore, they use mail campaign to reach the target market that is a big
success of their web marketing. Development of the workforce by recruiting Java developers
they are able to understand the consumer activity to their products, which is helpful for them to
understand the consumer needs. This organization achieves success by integrating its customer
service via several multi-channel approaches. One of the major failures is the rebranding and its
overstock. This affects the customer base of the company.. Their new ERP system fails to obtain
the shipping information, which is also another reason of their failure in web marketing.
Success and failure of Netflix
Web marketing brings success for the Netflix, as they are able to identify their target
market via this online marketing. This organization tracks their users and provides online video
based on their demand (Barrons.com 2017). By creating a teaser campaign, they introduce their
new products through web marketing. Their web marketing strategy enables them to make them
unique from their competitors as they have largest streaming library. However, by providing
relatable and relevant content this organization has achieved success by establishing strong
customer base. High price of Netflix affected their customer loyalty that is their major drawback
in web marketing. (Ferraro-Petrillo 2017). Therefore, they have splited their business into Netflix
and Qwikster, which also affected their business.

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References
Barrons.com. 2017. Social Queues: Good News and Bad News for Netflix. [online] Available at:
http://www.barrons.com/articles/social-queues-good-news-and-bad-news-for-netflix-
1498677352 [Accessed 1 Nov. 2017].
Ferraro-Petrillo, U., 2017. Using the audio of 8-bit video games to monitor web marketing
campaigns. Multimedia Systems, 23(4), pp.469-484.
Overstock.com. 2017. overstock.com. [online] Available at: https://www.overstock.com/
[Accessed 1 Nov. 2017].