Comprehensive Communication Strategy Report: Oxfam Australia Project

This report provides a detailed analysis of Oxfam Australia's communication strategy for a construction project aimed at reducing unemployment. The report examines various communication methods, including oral, written, and blog strategies, and identifies both internal and external stakeholders. It evaluates the effectiveness of the communication strategy through methods like evaluation tools, goal reviews, and budget estimations. A SWOT analysis is conducted to identify strengths, weaknesses, opportunities, and threats. The report also explores conflicting interests, implementing barriers such as low employee morals, lack of resources, and leadership issues, and illustrates the communication hierarchy. Furthermore, the report includes a reflection on the project, highlighting outcomes, challenges, and recommendations for improvement, emphasizing the importance of online media and budget flexibility. Finally, it concludes by emphasizing the importance of a well-defined communication strategy in achieving project objectives.

COMMUNICATION
STRATEGY

TABLE OF CONTENTS
PART A...........................................................................................................................................3
a) Introduction..............................................................................................................................3
b) Communication Methods........................................................................................................3
C) Internal and external stakeholder............................................................................................4
d) Evaluation methods.................................................................................................................4
e) SWOT Analysis.......................................................................................................................5
f) Conflicting interests.................................................................................................................5
g) Implementing barriers..............................................................................................................6
h) Communication Hierarchy......................................................................................................6
PART B............................................................................................................................................7
5. Reflection.................................................................................................................................7
CONCLUSION................................................................................................................................8
REFRENECES................................................................................................................................9

PART A
a) Introduction
Oxfam Australian is non-profit type organization which has goal to improve peoples life
by reducing unemployment ratio across the world. Currently organization take construction
project for improving employment. To communicate public organization develops a
communication strategy.
b) Communication Methods
Oral strategy: It is the best method to communicate large number of peoples in single time.
Oxfam Australian use this strategy and communicate public for addressing about job
opportunity. Organization informs them about job recruitment for the construction project
(Wang, 2018). The main aim of oral communication to lead effectiveness in people
understanding.
Written strategy: It is another strategy which is used by organization for communicating
different type of public across the world. This strategy aware public about j0b opportunity for the
construction project.
Blog strategy: Oxfam Australia uses this strategy where written a blog “grab job and reduce
unemployment” along with contact number and own website. This strategy attracts public and
creates expectation. Blog strategy helps to communicate about construction project and job
opportunity.
C) Internal and external stakeholder
Internal stakeholders: community based member and management etc. are internal stakeholder
of Oxfam Australian. They help organization to influence communication strategy. For example
management of organization creates plan for implementing communication strategy effectively.
So, involves overall member of community in decision-making process so that get good
suggestion in decision-making. On the other hand community based member also plays vital role
by giving optimum attendance and offers new ideas (Zhang, 2019). Even they help organization
to execute communicate strategy i.e. following rules and become responsible for their job
responsibility.
External stakeholder: Public, government are important stakeholders who also plays essential
role in communication strategy. For example Government allows organization to recruit job
opportunity for public who don't have job. To promote this initiative' organization provides funds

services which improves their working efficiency. While public gives their involvement by
grabbing job for the construction project. Thus, bothy stakeholders helps organization to lead
success in communication strategy.
d) Evaluation methods
There are various methods to evaluate effectiveness in communication strategy. Such as-
By using evaluation tools: To measure effectiveness of the communication strategy, evaluation
tools are the best method. Evaluation tools are survey, interviews, focus group, observation etc.
are evaluation tool. Organization uses survey tool where evaluates overall implementation of
decision which is used to execute communication strategy. While observation tool is used to
monitor stakeholders performance who carry out communication strategy. Thus, organization
measures effectiveness in communication plan.
Review goals and objectives: Oxfam use this method to evaluate communication strategy
efficiency and effectiveness. Organization identifies overall aim and smart objectives. To review
goals and objectives conduct meeting by management and gather information to understand how
close to achieve objectives.
Estimate budget: It is another method which assist organization to aware about project deadline,
staff time, publishing cost and cost of selective evaluation techniques. On the basis of budget,
organization analyses effectiveness of communication strategy and then implements plan well-
formed in organization.
e) SWOT Analysis
Swot analysis refers as a strategic planning techniques which is used to support a person o
company to identify their strength, weakness, opportunity and threat relevant to other
competitive business project or business. Oxfam Australian uses Swot framework to analyse
communication strategy. It is described below:
Strength: Oxfam Australian is non-profit organization which has high brand position
across the world. So brand position is the main strength of the organization. Oxfam handle
construction project and communicate people for the job employment. Thus purpose of the
project is also strength of the organization.
Weakness : It is time-consuming strategy which is main weakness of the project. Limited
resources are available for communicating strategy (Lili and Lee, 2019). Funding resources ate
fewer who can help to execute communication strategy well-formed.

Opportunity: Internal stakeholder and external stakeholder are opportunity for the
construction project. For example government promotes communication strategy by giving their
involvement and provides financial services for using fruitful resources.
Threat: Emerging techniques and hostile group campaigning can create threat for
communication strategy. For example hostile group campaign can distract public to connect with
communication strategy. High cost of resources can enhance cost of communication strategy
budget. Thus it can become threat for the Oxfam.
f) Conflicting interests
Cost conflict: It is main conflict which is faced by the organization during conducting
project. To communicate employment strategy organization have to use various resources i.e.
blog publication, newspaper publication etc. influences budget of project. Thus, it leads
economic crisis between stakeholder and management.
Resources conflict: Deprivation of resources creates conflict in project because member
who offers heir service in company to communicate project, they don't get optimum resource. It
demotes employees and management also puts pressure for executing project.
Policies conflict: organization sets some policies before offering job to public who wants
to offer their services and earn their livelihood. These policies create conflicts between employee
(members) and management because they don't get such kind policies in company which they
will implement for project. It leads conflict between employees and management for project.
These are the main reason of conflict between stakeholder as result ultimately gives
impact on project success.
g) Implementing barriers
Contingency strategy: it can be defined as a contingency plan which describes about risk
that can act as barrier during developing and implementing plan. Oxfam Australian uses
contingency theory for identifying barriers in communication strategy. Barriers are-
Low employee morals: Oxfam Australian is charitable company which has goal to improve
people life. By the contingency theory identified that employees moral are fewer due to conflict
between them. Organization involves each member who offers their service for executing project
and takes advice for decision-making. Each member wants to give weight-age of their ideas
ultimately creates conflicts between them. It reduces their morals for implementing commination
strategy.

Lack of resources: To develop communication strategy organization doesn't have proper
resources that causes unable to aware public about employment opportunity (Rabab’ah, 2016).
Due to insufficiency of resources, gets difficulty to implement communication strategy.
Leadership: Leadership of manager doesn't effective because manager unable to give value to
their employees which reduces employees moral for the communication strategy. Therefore,
leadership also identified as barrier for the communication strategy.
h) Communication Hierarchy
 Oxfam Australian currently use hand written letter communication channel for granting
permission of project from government.
 Phone conversion also uses by the organization to communicate with public for
contacting with peoples who want job (Renfro and et.al., 2018). Through the
communication media, organization convenience peoples to inform other for the job
employment.
 Face to face communication method uses by the organization as well. This channel helps
organization to encourage group of member to give high performance for executing
communication strategy.
Illustration 1: Communication Hierarchy

PART B
5. Reflection
a) I gather feedback from participant who involves in construction project where they have high
moral during offering their involvement in project work. They quite excited for the executing
construction project but demotivate when faces various conflict and bearriers. Purpose of the
project lead gives confidence to participant for offering proper involvement in communication
strategy.
b) I feel confident during executing construction project because it is a way to reduce
unemployment across the world and improve their livelihood. The presentation was received
good. It has proper alignment and each task was well-defined, so it became easy for me to
understand presentation purpose and goal. Presentation was helpful for me to understand project
concept and communication barriers etc. based on the presentation I communicated member and
public about project strategy which leads effectiveness in people understanding.
c) I got good outcomes thorough communication means large number of people who don't have
job they come and get job. Second member who offers their services in Oxfam they attract and
offer loyal performance at workplace, organization meets communication strategy objectives.
d) Construction project purpose is quite good and communication method also effective but
organization faces conflicts and barrier. To overcome these factors' organization can use social
media which reduces cost of resources. Organization should online media which can improve
practices in the future. If organization keeps flexibility in budget ultimately budget conflict
resolves out.
e) Online media improves communication efficiency of the participant. Budge flexibility helps
them to use other resource for improving communication strategy well-formed. By utilizing new
opportunities I took feedback from participants about project purpose. I got good feedback from
participant. For example, they get chance to interact with large number of peoples and aware
them about job employment.
CONCLUSION
Communication strategy refers as a plan which is used to meet communication objectives. It is
important because it gives shape to message which helps to achieve success in business. It
includes development of communication strategy for initiating project in organization.

REFRENECES
Books and Journals
Renfro, C.P and et.al., 2018. Development of a communication strategy to increase
interprofessional collaboration in the outpatient setting. Pharmacy. 6(1). p.4.
Rabab’ah, G., 2016. The effect of communication strategy training on the development of EFL
learners’ strategic competence and oral communicative ability. Journal of
psycholinguistic research. 45(3). pp.625-651.
Lili, S. and Lee, M.S., 2019. Metro Advertising Culture Communication Strategy under the
Background of Cultural Soft Power.
Zhang, R., 2019. Research on Shaanxi Brand Communication Strategy under the New Media
Environment.
Wang, Y., 2018. Local Brand Marketing Concept Communication Strategy under the New
Media Environment.