Communication Strategy Report: Oxfam Australian Construction Project

This report details a communication strategy developed for Oxfam Australian, a non-profit organization focused on reducing unemployment through construction projects. It outlines various communication methods, including oral and written strategies, and identifies both internal (community members, management) and external (public, government) stakeholders. The report explores evaluation methods, such as surveys and observations, and conducts a SWOT analysis to assess strengths, weaknesses, opportunities, and threats. It addresses potential conflicting interests, including cost and resource conflicts, and identifies barriers to implementing the strategy, such as low employee morale and contingency planning. The report also discusses the communication hierarchy and concludes with a reflection on the project's impact and the author's experience, highlighting the importance of effective communication in achieving project goals and reducing unemployment. The student gathered feedback from project participants, reflecting on their motivations and the overall effectiveness of the communication strategy.

COMMUNICATION
STRATEGY

TABLE OF CONTENTS
 Introduction
 Communication Methods
 Internal and external stakeholder
 Evaluation methods
 SWOT Analysis
 Conflicting interests
 Implementing barriers
 Communication Hierarchy
 Reflection
 CONCLUSION

Introduction
Oxfam Australian is non-profit type organization
which has goal to improve peoples life by reducing
unemployment ratio across the world. Currently
organization take construction project for
improving employment. To communicate public
organization develops a communication strategy.

Communication Methods
 Oral strategy: It is the best method to communicate large number
of peoples in single time. Oxfam Australian use this strategy and
communicate public for addressing about job opportunity.
Organization informs them about job recruitment for the
construction project. The main aim of oral communication to lead
effectiveness in people understanding.
 Written strategy: It is another strategy which is used by
organization for communicating different type of public across the
world. This strategy aware public about j0b opportunity for the
construction project.

Internal and external stakeholder
Internal stakeholders: community based member and management etc. are internal
stakeholder of Oxfam Australian. They help organization to influence communication
strategy. For example management of organization creates plan for implementing
communication strategy effectively. So, involves overall member of community in
decision-making process so that get good suggestion in decision-making. On the other hand
community based member also plays vital role by giving optimum attendance and offers
new ideas. Even they help organization to execute communicate strategy i.e. following
rules and become responsible for their job responsibility.
External stakeholder: Public, government are important stakeholders who also plays
essential role in communication strategy. For example Government allows organization to
recruit job opportunity for public who don't have job.

Evaluation methods
 There are various methods to evaluate effectiveness in communication
strategy. Such as-
 By using evaluation tools: To measure effectiveness of the communication
strategy, evaluation tools are the best method. Evaluation tools are survey,
interviews, focus group, observation etc. are evaluation tool. Organization
uses survey tool where evaluates overall implementation of decision which
is used to execute communication strategy. While observation tool is used
to monitor stakeholders performance who carry out communication
strategy. Thus, organization measures effectiveness in communication plan.

SWOT Analysis
Swot analysis refers as a strategic planning techniques which is used to support a person o company to
identify their strength, weakness, opportunity and threat relevant to other competitive business project
or business. Oxfam Australian uses Swot framework to analyse communication strategy. It is described
below:
Strength: Oxfam Australian is non-profit organization which has high brand position across the world.
So brand position is the main strength of the organization. Oxfam handle construction project and
communicate people for the job employment. Thus purpose of the project is also strength of the
organization.
Weakness: It is time-consuming strategy which is main weakness of the project. Limited resources are
available for communicating strategy. Funding resources ate fewer who can help to execute
communication strategy well-formed.

Conflicting interests
 Cost conflict: It is main conflict which is faced by the organization during
conducting project. To communicate employment strategy organization have to use
various resources i.e. blog publication, newspaper publication etc. influences budget
of project. Thus, it leads economic crisis between stakeholder and management.
 Resources conflict: Deprivation of resources creates conflict in project
because member who offers heir service in company to communicate project, they
don't get optimum resource. It demotes employees and management also puts
pressure for executing project.

Implementing barriers
 Contingency strategy: it can be defined as a contingency
plan which describes about risk that can act as barrier
during developing and implementing plan. Oxfam
Australian uses contingency theory for identifying
barriers in communication strategy. Barriers are-
 Low employee morals: Oxfam Australian is charitable
company which has goal to improve people life. By the
contingency theory identified that employees moral are
fewer due to conflict between them.

Communication Hierarchy
 Oxfam Australian currently use hand written
letter communication channel for granting
permission of project from government.
 Phone conversion also uses by the
organization to communicate with public for
contacting with peoples who want job.
Through the communication media,
organization convenience peoples to inform
other for the job employment.

Reflection
 a) I gather feedback from participant who involves in construction project where they have high moral
during offering their involvement in project work. They quite excited for the executing construction project
but demotivate when faces various conflict and barriers. Purpose of the project lead gives confidence to
participant for offering proper involvement in communication strategy.
 b) I feel confident during executing construction project because it is a way to reduce unemployment across
the world and improve their livelihood. The presentation was received good. It has proper alignment and
each task was well-defined, so it became easy for me to understand presentation purpose and goal.
Presentation was helpful for me to understand project concept and communication barriers etc. based on the
presentation I communicated member and public about project strategy which leads effectiveness in people
understanding.

CONCLUSION
Communication strategy refers as a plan which is used to meet
communication objectives. It is important because it gives shape to message
which helps to achieve success in business. It includes development of
communication strategy for initiating project in organization.