Comprehensive Business Environment Analysis: Oxford University

This report provides a comprehensive analysis of Oxford University's business environment, utilizing PESTLE and SWOT frameworks to evaluate both external and internal factors influencing its operational functionality. The external analysis covers political, economic, social, technological, legal, and environmental aspects, highlighting the impacts of government funding, economic conditions, social trends, technological advancements, legal regulations, and environmental concerns. The internal analysis focuses on the university's strengths and weaknesses, such as diverse academic programs and highly qualified staff, alongside challenges like focusing on each student's performance and cultural differentiation. The report concludes with recommendations for the university's management, emphasizing the importance of adhering to environmental laws and enhancing staff support to improve student performance, ultimately aiming for successful expansion and sustained business operations. Desklib provides this assignment as a study resource, offering solved assignments and past papers for students.

External and Internal
analysis of business

Table of Contents
External and Internal analysis of business..............................................................................1
MAIN BODY...................................................................................................................................3
PESTLE analysis....................................................................................................................3
Traffic light chart of University of Oxford.............................................................................5
SWOT analysis.......................................................................................................................6
Analysis of external and internal environment of business....................................................7
Recommendation....................................................................................................................7
Conclusion..............................................................................................................................8
References........................................................................................................................................8

INTRODUCTION
Business analysis is considered as a research conducted on identifying how external and
internal environment of business is affecting its operational functionality (Elfahmi, Chandrarin
and Manan, 2021). Analysis of external and internal environment of business is very necessary
in order to identify how business is performing and what changes it need to make in their
operational functionality. In this report, University of Oxford is taking into consideration which
was established on 1096 having headquartered in England, United Kingdom. This report will
consider how external and internal environment is affecting business by using PESTLE and
SWOT analysis. A suitable recommendation and conclusion will be given at the end (Prajogo
and et.al 2018).
MAIN BODY
PESTLE analysis
 Political- Government of various countries like United Kingdom and USA provide
financial support to students in order to provide education to them. Scholarship or
financial support is provide to only meritorious students so that they can take education in
these countries very well (Nguyen and et.al 2019). Purpose behind giving financial aid
because education in these countries are very expensive and parents of every children
cannot afford such education.
1. Positive impact- Due to this decision students can take admission in Oxford University
easily without spending so much money.
2. Negative impact- This financial support is only for meritorious students. Hence those
students who are not meritorious in rank cannot take advantage of this financial aid by
government.
 Economic- In education industry, there are several students who do not have strong
financial background to take education in United Kingdom and other countries. Therefore
in order to cope up with this problem government of UK is planning to advice colleges or
universities to lower down their fees up to some extent which enable students of poor
financial background to easily take education in colleges or universities.
1. Positive impact- This will enable students of poor financial background to easily take
education from mentioned college.

2. Negative impact- Profits of Oxford University will reduce up to some extent due to
reduction in fees. Moreover, status of college will also affect in negative way because
poor students will come and study in college.
 Social- Nowadays several parents wants to send to their kinds to abroad or another
countries for taking higher education. This will help students to take better education
which will help them to achieve goods heights in their career.
1. Positive impact- With this factor, several students from different countries can some to
study in mentioned college. Hence it will help to rise in profits of college.
2. Negative impact- Students from different countries and cultures will come in given
college. Hence this will create chaos between students which negatively affect the
environment of college.
 Technological- During corona virus pandemic several colleges have shifted from
classroom teaching to online classes via several platform such as google meet, zoom
meeting application and many more. Hence this has enable students to take education
during this pandemic time.
1. Positive impact- With this students can take their classes easily sitting at their home with
a proper device either laptop or phone and reliable internet connection.
2. Negative impact- To facilitate proper online teaching system, colleges will have to spend
lot of amount on digital devices such as webcams and many more which will increase
cost of mentioned college.
 Legal- In education industry, there is an act known as UK's Equality act 2010, which
enables students with disabilities to get admission in both public and private colleges.
This act enables students with physical disabilities to get education like normal students.
1. Positive impact- With this act physically challenged students can take their education in
mentioned college easily like normal one. This will help to rise in profits of colleges.
2. Negative impact- Physically challenges students cannot participate in games and other
physical activities. Due to which, it is difficult for college professors to give ranks to
physically challenges students.
 Environmental- Different colleges in education industry, spend lot of amount on
photocopier machines and papers which is not environmentally friendly (Kim and et.al

2021). Hence this can create pollution in the environment which not considered good for
college reputation.
1. Positive impact- By excessive usage of papers given college can write all their data in
papers can keep in safe with them.
2. Negative impact- This will give introduction to so many legal complexities as mentioned
college is using excessive papers which can negatively affect the goodwill of given
company in market.
Traffic light chart of University of Oxford.
Performance
indicators
Red Yellow Green
Level of competition
Funding activity
Legal complexity
Investment
opportunity available
 Level of competition- This is count under red column because there is tough level of
competition among colleges in market. Due to which it is not easy for University of
Oxford to expand their campuses in another cities of United Kingdom. Several
competitors are such as Cambridge university, University of Manchester and many more.
 Funding activity- This is count under green column because there are many independent
government organisation in United Kingdom that provide funding to those colleges or
universities which wants to expand their operations in another cities. Hence it is easy for
respective college to expand their campuses to another cities by taking help from various
government funding programs.
 Legal complexity- This is counter under red column because there are several legal
issues colleges of United Kingdom faces regarding uses of excessive papers (Drobyazko
and et.al 2019). Hence this is count under red column because University of Oxford has
also use papers in so much quantity like taking exams of students, keeping answer of

sheet of students and many more. Therefore it would create problem for functionality of
given colleges.
 Investment opportunity available- This is count under yellow column because
government has so many financial programs which enable colleges to expand their
business operations inspite of tough competition. Therefore it is somewhere easy for
given college to expand their operations in another city.
SWOT analysis
Strength
 Different academic programs- Given
university provides different range of
academic programs to students such as
mechanical, engineering, management
an many more. This provide
opportunity to students to take
admission for pursue such courses.
 Highly qualified staff- Mentioned
college has highly qualified staff due to
which students get good teaching
experience.
Weakness
 Unable to focus on each student
performance- University of Oxford is
very big and vast variety of students
come here for getting their education.
Therefore it is not easy for staff to
focus on each and every student
progress which is considered as weaker
point of given college.
 Cultural differentiation- Due to vast
varieties of students who come from
different background and different
culture. Sometimes it is difficult for
college professors to teach and explain
concepts to them, which create problem
in students understanding. Hence due to
which students do not prefer to study in
this college.
Opportunities
 Expansion in another cities- With
help of several government
programmes which provide financial
support to colleges it is easy for
Threat
 Competitor- There are lot of
competitor of given college is market
such as Cambridge university,
University of Manchester and many

mentioned college to get expand into
another cities of United Kingdom.
Hence this will help to rise in
profitability of mentioned college.
more. Due to which students have vast
variety of choices to select college
which can negatively affect the
profitability of college.
Analysis of external and internal environment of business
There are several external factors which are in favour of given business functionality
such political factors by which government of United Kingdom can provide financial assistance
to colleges through which it is easy for colleges to expand their campus in another cities of UK.
By taking advantage of this facility, respective college can easily raise their fund for expansion
of their business line. Where in internal environment it provide wide variety of courses and has
well qualifies staff due to which students get good exposure while communicating and learning
from teachers. Hence this would help given college to expand their business operations easily
(Simula and Vuori, 2019).
Recommendation
On the basis of above report, it has been recommended to management of college that
they should go further regarding expansion of their college campus in another cities of United
Kingdom. There are several things which should be taken into consideration by management
while expanding such as- They should follow all environmental laws while operating their
campus in another city which would help in avoiding legal complexities and increase goodwill in
market. They should increase their staff in order to clearly focus on performance of each and
every student. If management of college follow these suggestion then it would be easy for
college to expand their business operations (Mamabolo, 2020).
Conclusion
On the basis of above report it has been discussed that internal and external environment
of business plays a very important role in operational functionality of business. Clearly analysis
of these environment help an organisation to take appropriate decision for effective and efficient
working of an organisation. In this report, it has been discussed PESTLE analysis and SWOT
analysis for evaluating environment of business and what sort of decision does management of
an organisation should take while expanding their operations in another cities.

References
Books and journals
Elfahmi, S., Chandrarin, G. and Manan, A., 2021. The influence of external environment,
internal environment, and motivation on competitiveness through the product innovation
of Lasem Batik Tulis SMEs in Indonesia. International Journal of Business Innovation
and Research, 24(4), pp.514-534.
Prajogo, D., Toy, J., Bhattacharya, A., Oke, A. and Cheng, T.C.E., 2018. The relationships
between information management, process management and operational performance:
Internal and external contexts. International Journal of Production Economics, 199,
pp.95-103.
Nguyen, H.L., Larimo, J. and Wang, Y., 2019. Control, innovation and international joint
venture performance: The moderating role of internal and external
environments. International Business Review, 28(6), pp.1-1.
Kim, K., Ok, C., Kang, S.C., Bae, J. and Kwon, K., 2021. High‐performance work systems with
internal and external contingencies: The moderating roles of organizational slack and
industry instability. Human Resource Management, 60(3), pp.415-433.
Drobyazko, S., Okulich-Kazarin, V., Rogovyi, A., Goltvenko, O. and Marova, S., 2019. Factors
of influence on the sustainable development in the strategy management of
corporations. Academy of Strategic Management Journal, 18, pp.1-5.
Simula, H. and Vuori, M., 2019. Benefits and barriers of crowdsourcing in B2B firms:
Generating ideas with internal and external crowds. In Managing Innovation:
Understanding and Motivating Crowds (pp. 347-365).
Mamabolo, M.C., 2020. The Moderating Effect of a Firm's Internal Environment on the
Relationship Between External Environment and Firm Performance. University of
Johannesburg (South Africa).