Marketing Report: Oxley Estate Winery and Beverage Market

This report provides an overview of Oxley Estate Winery, a Canadian winery located in Ontario. The analysis covers the winery's offerings, including various types of wines and restaurant services, highlighting its appeal to a diverse customer base from young adults to middle-aged people. It also discusses the winery's location, ambiance, and the tasting bar, which offers an affordable way for customers to sample wines. The report examines the winery's contribution to the beverage market, its marketing strategies, and its potential for future growth within the Canadian wine industry. It concludes with a brief summary and encourages readers to share their opinions on the winery. The report leverages existing resources such as the winery's website and a related study to provide a comprehensive view of Oxley Estate Winery.

Running head: OXLEY ESTATE WINERY
OXLEY ESTATE WINERY
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Introduction
Canada being the leading export market for U.S in wine, have acquired $413 million
sales in 2018. It can be understood that Canada is a place where wine is created with great
attention and care, Ontario being the main market for the beverage market. Many people are
enthusiastic in tasting various kinds of wine, and cuisines, for them Oxley estate Wine is
necessary go, this will make their experience memorable and enjoyable. One of the leading wine
shops contributing in earning revenues is Oxley Estate Winery, which is an estate of 38 acres
situated in Lake Erie North Shore in Ontario, Canada originally built in the year 1920. The estate
of 38 acres is a small, personalized wine shop with a restaurant offering extravagant food and
wine like white wines, red wines, which will definitely attract lot of people, who are enthusiastic
in tasting wine (oxleyestatewinery.com, 2020). Oxley Estate Winery has long grounds and
gardens perfect for taking a walk. One of the feature that Oxley Estate Winery reflects is its
soothing and woody interior, which makes customers comfortable to sit back and relax, and have
a taste of wine and cuisines. On the other hand, young adults will be attracted with the offers
they have in Oxley’s tasting bar, this can be considered an added advantage to the wine
enthusiasts, as they will get to taste various kinds of wine in just $5(Dressler, 2016). The
discussion part will further describe the various restaurants' dishes, types of wines they offer,
which attracts most of the customers from young adults to middle-aged peoples.
Conclusion
By reading the study, of Oxley Estate Winery, readers can assume that it’s a personal
wine shop along with a restaurant that offers various kinds of cuisines and wine. This will benefit
the readers in analyzing the Canadian wine market, and Oxley estate Winery contributing to the
development of the beverage market. This wine shop is a great place to visit and experience the

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variations of Wine and cuisines. The infrastructure and the interior give a comfortable vibe to the
customers, where they can feel like home. The main attraction is their tasting room, which allows
their customer to be acquainted with the variants range of wine at a reasonable price.
What is your opinion regarding Oxley Estate Winery? Please let us know in comments.

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Reference List
Dressler, M. (2016). Prosumers in the wine market: An explorative study. Wine Economics and
Policy, 5(1), 24-32.
oxleyestatewinery.com. (2020). Winery | Oxley Estate Winery. Retrieved 4 March 2020, from
https://oxleyestatewinery.com/winery.php