Digital Marketing Strategies: Analysis of Ozbargain Website Campaigns

This report examines the digital marketing strategies employed by Ozbargain websites in Australia. It explores how these websites utilize platforms like Facebook, Instagram, and Twitter to enhance brand effectiveness and reach a wider audience. The report identifies key strategies, such as targeted advertising campaigns and the use of social media interactions to engage customers. It also discusses the potential pitfalls of digital marketing, including failure to target the right audience and the importance of creating compelling content. The report highlights the steps involved in implementing digital marketing strategies on Facebook, Instagram, and Twitter, emphasizing the importance of defining goals, understanding demographics, and creating engaging content. Furthermore, it provides insights into how these strategies can be adapted to appeal to the Australian market and drive the success of new brands. The report concludes by summarizing the importance of digital marketing in today's business environment and its impact on long-term objectives.

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Introduction
The performances of Ozbargain websites in Australia are facilitated by better marketing
strategies. Digital marketing strategies form better of initiating and representing the opinion of a
customer in the trade system. In most cases, different markets system features some attractive
and popular social media platforms that help in attracting customers in the market system. For
example in Australia, there had been the better system of constituting market policies in different
websites of Ozbargain websites. The implementation strategies marketing programs involve
platforms like Facebook, Instagram, and Twitter (Charlesworth 2018). The aim of advertising
products in different social media systems is to help increase the coverage of Ozbargain
websites.
The effectiveness of the brand in the market system in Ozbargain websites is attributed to
better planning on advertisement campaigns in the social media system. In most cases, the
unsuccessfulness of the brand in the large markets is caused by several reasons based on
different digital marketing strategies. Firstly, is failing to get potential audience of the new brand
(Charlesworth 2018). Online marketing strategies need to form less sophisticated model to help
realize the main goal of the marketing department. The brand was casted to wide range of
irrelevant social media users thus preventing achievement of key objectives. Secondly, digital
marketing was unsuccessful since online social media providers failed in interacting with fans
and followers. For exmaple, social media platforms should convince customers not to make
unregretful purchasing decisions on the new brand. Thirdly, digital marketing strategies of new
brand presented some boring features especially when presenting it to diverse cultural setting.
Additionally, the new brand did not take advantage of Ads which were more effective in
engaging different ideal channel.

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Marketing systems of Ozbargain websites need effective platforms where consumers can
make best decisions on the new brand (Tiago, and Veríssim, 2014). The new brand is appealing
quality services to local Australian brands. The Ozbargain websites is influencing more females
who like spending most of their time in social media platforms. In most case, many digital
advertising platforms should establish integration media where the market system can realize
goals of the organization with local Australian suggestions. With such appeals, the advertising
campaign would help in creating effective ways of reaching target customers. A digital
marketing procedure aims at forming better criteria of designs unique brand to establish the good
connection in the market system of Ozbargain websites. A brand fails to be effective in reaching
potential consumers when the potential client has less understanding of the potential market
structures (Tiago, and Veríssim, 2014). In many cases, the new brand should clearly define
consumer marketing in the process of advertising to increase consumers' knowledge of the new
brand. Therefore, a digital market would be unsuccessful when consumers fail to acknowledge
the procedures of appealing local Australian.
The process of advertising new brand through Facebook marketing system in Ozbargain
websites involves following steps. The first step should be identifying the goal that helps in
governing specific channels. Facebook provides better metrics for evaluating objectives with
new tools of a brand. Secondly, there is need to address potential goals based on the goals of an
organization and value of a new product (Ryan, 2016). As such, Facebook would provide
smarter growths of social selling in the long-term objectives. Thirdly, demographic creative of
the social media system helps in establishing important locations of the network system based on
age, location, and income. Equally, there is need to develop the content in the advertising post
based on schedules, images, stories, and video posts to attract endless opportunities on a new

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brand. A better visualization is developed by the section of ideas on new brand contained in the
ads. With such marketing strategies, Facebook is able to establish the better-expected return on
the new brand Ozbargain websites.
The implementation process of the new brand in the Instagram media generates some
better digital advertising solutions in the Ozbargain websites. The implementation plan in the
Instagram system requires designs some better strategic platform for defining new brand
completely with clarity (Leeflang et al., 2014). The attention of potential consumers is attracted
through conjuring up some interesting videos clips and unique photos. A higher level of
creativity is developed by these media to help interest users with images and advertising
information of new brand. The Instagram displays on the new brand are developed with a new
hashtag that helps in harnessing untapped region in the media system. In Australia, Instagram
campaigns on new products design some relevant media of grouping information of a new user
in the long-term plan. Equally important, a larger and attractive visualization of the product
advertised on the Instagram platforms is developed through involving of different Ads (Leeflang
et al., 2014). Equally important, there is need to enable user-generated content to the
advertisement plan for better utility plan.
Twitter is another social media platform where the new brand can successfully venture
into the market system especially in Australian Ozbargain websites. A greater opportunity in the
online advertising media is developed by vibrant methods of interactions. Twitter provides even
greater opportunities for an impressive post can easily trend based on the aligned style of
interactions (Leeflang et al., 2014). The implementation plan of the business system should
engage core value of digital advertising procedures based on the development of the new brand
in Australian markets. Core features of the different transacting procedures should incorporate an

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organizational plan of keeping track on desired records. The different outlook of the Twitter
features provides campaign dashboard to actively reconsider reply and tweets on a new brand.
Conclusion
In summary, digital market strategies in the business system in Australia are developed
through different social media platforms. These media provide better display of trending content
of a new brand through conversations. Digital marketing space attracts large multitudes to focus
on important of the new brand in the Austrialia market system. In most cases, many businesses
invest a lot on launching a new brand in the social media platform. Such marketing strategies
result in higher performances in the long-term objective planning.

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References
Charlesworth, A., 2018. Digital marketing: A practical approach. Routledge.
Leeflang, P.S., Verhoef, P.C., Dahlström, P. and Freundt, T., 2014. Challenges and solutions for
marketing in a digital era. European management journal, 32(1), pp.1-12.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
bother?. Business Horizons, 57(6), pp.703-708.
Urban, G.L., Gosline, R. and Lee, J., 2017. The Power of Consumer Stories in Digital
Marketing. MIT Sloan Management Review, 58(4).