Marketing Principles: SWOT Analysis and Recommendations for OzCo

This report presents a comprehensive SWOT analysis of OzCo Boats, a company facing declining revenues and increasing competition. The analysis identifies the company's strengths, such as its global presence and experience in luxury boat design, and weaknesses, including rising fuel costs ...Read More

Running head: MARKETING PRINCIPLES
Marketing Principles
Name of the Student
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MARKETING PRINCIPLES
Table of Contents
1. SWOT ANALYSIS OF OzCo BOATS.................................................................................2
2. THREATS AND OPPORTUNITIES ANALYSIS...............................................................3
3. RECOMMENDATIONS.......................................................................................................4
References..................................................................................................................................6

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MARKETING PRINCIPLES
1. SWOT ANALYSIS OF OzCo BOATS
STRENGTHS
The boat company has a huge
presence in the entire global world
It helps in building along with
designing luxury kind of boats with
traditional kind of materials (Grant
2016)
They will sell their boats to the
different customers in the market
along with yards of the boat as well
The OzCo boat company has huge
negotiating power with different
kind of vendors
There are diverse kind of staffs who
will help and assist the organization
to go forward in the diversified kind
of market
The respective company has
prospered in the past and this has
tried to strong cash reserves as well.
WEAKNESSES
The company revenues are dropping
in the present scenario
It has long term debt in the various
construction of various new boats
The cost of the fuel is rising and this
is the other kind of weakness as this
is influencing negatively the
business of OzCo boats company
(GURCAYLILAR-YENIDOGAN
and AKSOY, 2018)
The manufacturing technology of
OzCo Boats Company is not updated
in nature
No such innovation or the entire
introduction of the new models of
the different boats that is
manufactured. This will affect and
decline the product portfolio of the
respective boat company
OPPORTUNITIES
The bigger and larger boats are
made by the OzCo Boats and this
will be luxurious in nature
THREATS
The various kind of advanced boat
builders in the company has
commented that there will be close

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MARKETING PRINCIPLES
(REZAEI, KHAVARIAN and
GHAFURZADEH 2016).
OzCo Boats can try to innovate or
introduce the boats models and
make different technological kind of
advancements in an appropriate
manner (Chiang, Chen and Ho 2016)
The current products that are made
by the respective boat company and
this is legal in nature in the present
case
There are different kind of
customers who are very passionate
about purchasing the boats from
OzCo Boats Company and this can
help in increasing the business of
OzCo Company.
down of the boat companies and this
is threat for the respective OzCo
Company and this can affect the
morale of the different employees as
well.
The significant departure of the
various staffs is risk and threat for
the entire boat company in an
ineffective manner
The huge rate of competition in the
entire market along with legislations
of the government (Rothaermel
2015)
2. THREATS AND OPPORTUNITIES ANALYSIS
From the SWOT analysis that has been performed of OzCo Company, it can be
analysed that there are various kind of strengths, weaknesses, opportunities and threats.
Proper external environment analysis has been conducted to identify the opportunities and
threats that are discussed:
Opportunities

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MARKETING PRINCIPLES
There are various kind of opportunities of the OzCo Company that has assisted in
gaining proper competitive advantage in the entire economy. However, on the brighter side,
the government has tried to implement various kind of restrictions on traditional boats.
Furthermore, OzCo Company has gained different opportunities to recreate new models with
accurate implementation of various innovation in an effectual manner (Kuimov, 2017). The
other kind of opportunity that can be gained by OzCo Company is that the current
development of the various new products which will be becoming legal for the upcoming
years as well.
Threats
It has been seen that there are different kind of threats of OzCo Company that will
include there are various technologically builders that are advanced and looking for the
smaller kind of competitors (Huizingh and McCarthy 2015). The OzCo Company is the small
type of competitor who will not be able to perform well as there are different other companies
that are technologically advanced boat organizations and they have tried to acquire the entire
share of the market, asset liquidation along with the analysis of the share of the other
companies in an effective manner. These are the huge type of threats that has influenced the
morale of the employees in a negative manner and this has increased the rate of attrition as
well. the various kind of government legislation can affect the market and this can be a huge
trouble for the company as well (Bohari, Hin and Fuad 2017).
3. RECOMMENDATIONS
With the application of the Ansoff’s matrix, it has assisted in analysing the different
growth strategies that are alternative in nature for OzCo Company. The respective Ansoff
matrix has assisted in mainly focusing on present as per the potential products along with
entire competitive market. The market penetration strategy along with the market

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MARKETING PRINCIPLES
development strategy has been adopted by the different kind of boat companies. Furthermore,
the diversification plays a major role in analysing the diversity and growth of the products
effectively.
Furthermore, from the analysis of the Ansoff Matrix, it can be analysed and identified
that the development of the product is the most essential strategy that is required to be
adopted by the company effectively as there are different existing threats on the OzCo
Company. It can be seen that there are different companies in the market that are selling
luxurious boats and this can increase the entire scope of such companies in the entire market.
OzCo Company can gain more competitive advantage in the entire economy and in the entire
competitive market by adopting the product development strategy.
Furthermore, the product development is the appropriate kind of strategy that can be
applied and analysed by OzCo Company as this will help them in gaining specific group of
customers in the market effectively. It has been noticed that there are OzCo Company has
faced several other issues related to the government legislations and this has been noticed that
the different traditional products have become obsolete in the market as well. The main aim
of the OzCo Company is to become more competitive in comparison to the other competitors
and attract more customers towards the services provided by them as well.
Lastly, the product development strategy will include making and selling luxurious
boats that will serve the requirements of the customers and this will be better than the other
competitors in the market as well. The morale of the employees has to be addressed in an
effective manner by providing them with the different services that are essential to them.

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MARKETING PRINCIPLES
References
Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry in
Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and Space, 9(1).
Chiang, Y.M., Chen, W.L. and Ho, C.H., 2016. Application of analytic network process and
two-dimensional matrix evaluating decision for design strategy. Computers & Industrial
Engineering, 98, pp.237-245.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley &
Sons.
GURCAYLILAR-YENIDOGAN, T.U.G.B.A. and AKSOY, S., 2018. APPLYING
ANSOFF’S GROWTH STRATEGY MATRIX TO INNOVATION
CLASSIFICATION. International Journal of Innovation Management, p.1850039.
Huizingh, E. and McCarthy, K.J., 2015, January. The Innovation Portfolio Risk Matrix: An
Empirical Test. In ISPIM Conference Proceedings (p. 1). The International Society for
Professional Innovation Management (ISPIM).
Kuimov, V., 2017. A Contextual-Functional Analysis of the Enterprise
Performance. International Journal of Entrepreneurial Behavior & Research, 23(2), pp.356-
362.
REZAEI, M., KHAVARIAN, A. and GHAFURZADEH, M., 2016. The Development of
Industry in Yazd Province by Using the SOAR Strategic Framework and ANSOFF Matrix.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.