BSBMGT617: Developing a Business Plan for OzHouse Clean

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Contents
Assessment Cover Sheet – Assessment Task 2...........................................................................2
Task 2: Develop a business plan...................................................................................................4
List of tables
Table 1: Table for situation analysis..............................................................................................7
Table 2: Table of actions...............................................................................................................8

Assessment Cover Sheet – Assessment Task 2
Students:
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Name:
Date of submission:
Unit:
 BSBMGT617 Develop and implement a business plan
Assessment Task:
Develop a business plan
STUDENT DECLARATION
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 I have not cheated or plagiarized the work or colluded with any other student/s.
 I have correctly referenced all resources and reference texts throughout these
assessment tasks
 I understand that if I am found to be in breach of policy, disciplinary action may be taken
against me
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Develop a business plan
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Task 2: Develop a business plan
The development of the business plan to grow the small family business of Ozhouse Clean on a
large scale has been shown below:
Executive Summary: Ozhouse Clean is a small business which is family based in Melbourne
established in 2005 by James and Nancy Anderson working as director of the company to
provide high-quality cleaning services for both houses and offices on a regular basis or
occasionally.
Vision: To provide high-quality cleaning services to become the most respected and
demanding company or business to provide cleaning services for both residential and
commercial purpose by exceeding the expectations of clients.
Our values are: It works on six values:
 Respect: To respect customers and their choices.
 Responsibility: Acting with integrity with every members and customer.
 Caring: Care for each & every members and customer.
 Excellence: Providing the best quality service.
 Integrity: To be honest, open and fulfil our promise.
 Innovation: To be a leader in the cleaning service industry.
Strategic Objectives: The main objectives which are acting as fundamentals of the business to
deliver world-class and quality cleaning, as well as customer service, are given below:
 To provide customer friendly and professional service.
 To increase the business by 10% from 1 year and 10% thereafter.
 To meet and exceed customer expectations.
 Implementation of eco-friendly and best practice.
Market Analysis: Ozhouse Clean currently consists of 15 part-time contract staff with their
working hour in between 10-15 hours a week on a regular basis and 3-6 hours for the fortnight.
Currently has approximate 70 regular clients which need to be increased by 10% for the first
year after introducing a new plan and 10% afterwards. The total revenue of the company for the
year 2017 is $360,000 and a gross profit of $40,000.

With a new business plan effective for Ozhouse Clean will result in environmentally friendly
cleaning service to attract a large number of customers with the help of technology and social
media and increasing new employment opportunities.
Comparison with competitors: Ozhouse Clean service has been compared with Alpha
Professional Cleaning services, Brighter Cleaning services, and Paramount Professional
Cleaning Pvt. Ltd. (Oneflare, 2019). All these provide basic cleaning services for home, carpet,
pool, window and commercial cleaning with a non-environmental friendly process which makes
Ozhouse Clean business plan stand out from others.
Target customers and needs: People who want a professional, trustworthy and immaculate
cleaning service in the Melbourne area with the help of attractive pricing system in comparison
with competitors.
Pricing options:
Current pricing strategy: It consists of 15 part-time contract staff.
Working hour: 10-15 hours in a week.
Standard charge: $40 per hour
Staff payment: $25 per hour
New pricing strategy: It consists of both part-time contract staff and full-time permanent staff.
Working hour: 25-30 hours in a week.
Standard charge: $45 per hour.
Staff payment: $25 per hour.
Legislation/Regulations: Design of new permits for online and social media business and
certificate from government bodies for the environmental friendly services.
Supplier relationships:
1. AGAR
Contact details: 1800 301 302
Product supplied: Industrial and commercial environmental friendly cleaning products.
2. Bio Natural Solutions

Contact details: 1300 730 551, [phone]
Product supplied: Eco-friendly cleaning products, water saving solutions.
3. MCS
Contact details: 03 9880 7333
Product supplied: Orange Squirt products, Foaming hand wash, Glass/Surf spray, etc.
Situation Analysis
Table 1: Table for situation analysis
Strengths Weaknesses
High-quality cleaning service
Best practice for customer satisfaction.
Use of eco-friendly cleaning method.
Works coming through word-of-mouth of
existing customers.
Non-availability of social-media business.
Opportunities Threats
To use an online business.
To develop social media business.
To develop a new marketing strategy.
New attractive plans for customers.
Adding more employee to increase business
and revenue.
Increase in cost of labour.
Increase in the cost of materials.
Increase in the number of employee and
management system.
Marketing Strategies:
Attractive new website.
Use of social media.
New offers for existing customers.

Attractive offers and discount for new customers.
Use of eco-friendly products.
Actions
Table 2: Table of actions
Date Actions Resource requirements KPI
December,
2017
Implementation of social
media.
Social media platform developer
and business promoters.
Increase
customers.
Social media
promotion.
April 2018 The hiring of a permanent staff HR team
Finance team
Increase the
working hour.
January
2018
Increase in total revenue
generation and permanent
customers.
Marketing team, Business
development team
20% increase in
total profit.