BSBMGT617 - Develop and Implement a Business Plan: Ozhouse Clean

This document presents a comprehensive business plan for Ozhouse Clean, a cleaning service located in Melbourne. It details the company's executive summary, including its vision, values, and the services offered. The plan includes a SWOT analysis, competitor analysis, and proposed marketing activities. It also outlines key personnel, required permits and licenses, and financial performance targets. The implementation section specifies skills required and responsibilities. The assignment is a response to a business plan template, addressing all necessary sections to provide a thorough overview of the business.

[Your Name]
Operations Manager
Ozhouse Clean
Melbourne
Business Plan
Ozhouse Clean
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BSBMGT617 – Handout (a) Business Plan Template

Table of Contents
SECTION 1 3
EXECUTIVE SUMMARY 3
VISION 3
OUR VALUES ARE: 3
PRODUCTS/ SERVICES SUMMARY 5
STRATEGIC OBJECTIVES 6
SWOT ANALYSIS 6
SECTION 2 8
PERMIT AND LICENCE 8
SECTION 3 8
COMPETITORS 8
PRICING 9
MARKETING ACTIVITIES 9
SECTION 4 11
KEY PERSONNEL 11
PLANT & EQUIPMENT 13
SECTION 5 15
PRODUCTIVITY AND FINANCIAL PERFORMANCE TARGETS 15
SECTION 6 15
IMPLEMENTATION 15
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BSBMGT617 – Handout (a) Business Plan Template

Section 1
Executive Summary
Provide an overview of the business as per the scenario information e.g. where it is located, when
it was established and description of products and services offered.
Ozhouse clean is an expert cleaning organization that is situated in Melbourne, and it has
some expertise in giving cleaning answers for private cleaning and spring cleaning.
Ozhouse is a family-claimed organization that was fused in the year 2005. The chiefs of
the organization incorporate James and Nancy Anderson, while their little girls Amanda
and Sarah are Operations and authoritative directors separately.
Vision
Include vision from scenario information
To turn into a main cleaning organization in Melbourne downtown and furthermore to
give proficient cleaning administrations to our customers running from corporate, inns,
businesses, home and schools.
Our values are:
Include values from scenario information
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BSBMGT617 – Handout (a) Business Plan Template

● Uprightness
● Polished methodology
● Duty
● Greatness
● Cooperation
● Development
● Client Care
Products/ Services Summary
Complete the table with current and proposed products/ services
CURRENT
Product Service Description Price (Inc: GST)
*Add as many lines as required
PROPOSED
Product Service Description Price (Inc: GST)
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BSBMGT617 – Handout (a) Business Plan Template

*Add as many lines as required
Strategic Objectives
Include strategic objectives from scenario information
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BSBMGT617 – Handout (a) Business Plan Template

Ozhouse will strategize itself to enhance administrations. To begin with, Ozhouse should
report focused ideas on its internet based life stages so every one of the customers can be
keen on them. Having an open-entryway arrangement where customers can stroll in and
arrange contracts with senior management. Tying down new machines to be utilized in
cleaning with the goal that they can lessen labor and time taken to execute different jobs.
They are having a cost free contact where customers can make orders for getting cleaning
administrations at their homes and furthermore for the corporate customers. For the case
grumbles Ozhouse will give an email address and allot a particular official obligation of
accepting all whines and reacting to them in due time. When all these are executed,
Ozhouse piece of the overall industry will increment and furthermore lead to the
development of the brand of Ozhouse clean.
SWOT Analysis
Complete SWOT analysis. List a minimum of four (4) items in each category.
Strengths Weaknesses
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BSBMGT617 – Handout (a) Business Plan Template

● Quicker and helpful assistance
conveyance
● Promptly accessible house to
house keeping administrations
● Moderately and aggressive ideas
to all
● Inadequate assets to take into
consideration preparing of staff
● Hardened challenge from
effectively settled organizations
Opportunities Threats
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BSBMGT617 – Handout (a) Business Plan Template

● Quick development in business
cleaning
● Request in cleaning
administrations from rich
individuals
● The normal the lowest pay
permitted by law for local people
has been in a steady increment
before
● More individuals are investing
energy in relaxation
● More consumption on acquiring of
garments
● Significant levels of rivalry from
effectively settled organizations
● Low evaluating by competitors
● Numerous families may think
about acquiring clothes washers
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BSBMGT617 – Handout (a) Business Plan Template

Section 2
Permit and Licence
Identifying any permits or licences that are required for new clearing services.
Permits and licenses required for business cleaning administrations will include the
accompanying: Quality management standards are otherwise called ISO 9001, Health and
Safety Management is known as OSHAS 18001 and Environmental Management
otherwise called ISO 14001. These guidelines must be mulled over since it's a necessity
by law that we ought to have them before beginning business.
Cleaning items do help in keeping up the privilege sterile conditions both at home and
likewise at the working spot. In this way, there is a requirement for utilizing better
cleaning cleansers that can't cause medical problems like eye aggravation, queasiness,
regurgitating, among others.
Section 3
Competitors
Complete the table below. List a minimum of four (4)
Competitor
s Name
Est.
Date
Size Market
Share
Value to
customer
Strengths Weaknesses
Absolute
Domestics
1993 $72
for 2
hours
Unknown Police checked,
Trained and
reliable
cleaners
Cheap/
affordable
friendly team.
trustworth
Very less margin
for admin and
O/h Costs
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BSBMGT617 – Handout (a) Business Plan Template

Maid to
clean
2014 $50 -
$60
ph
Unknown 200%
guaranteed and
insured police
check
80,000 clean
Rate in
Melbourne in
2019. 7-12%
off in normal
services
Very less margin
for admin and
O/h Costs
Jarvis Unkno
wn
$35
ph
Unknown Guaranteed
good services
100%
satisfaction
Very less margin
for admin and
O/h Costs
Bliss Home
Care
Services
2010 37-48
ph
Unknown Amazing
responses
Melbourne Only
Pricing
Describe current pricing strategy and make recommendation for the future
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BSBMGT617 – Handout (a) Business Plan Template

Current Pricing
Structure the business has greater expenses for conveyance administration and
advancements to build customers' mindfulness and set up brand name.
Organization will set costs to coordinate those of competitors. The
valuing plan depends on a for each help cost. In addition, the business
targets working and expert customers who frequently follow through on
less regard for cost than the quality and comfort of administration.
Individuals with higher wages are eager to pay more for highlights,
client support, quality, and accommodation.
Recommended
Pricing
Structure for
the future
Ozhouse Clean will begin their coordinating their primary rival's costs
and the organization will be intently observing the financials to ensure
that the organization builds up a reasonable business without intensely
limiting administrations to win customers. All business requests will be
at first handled by the entrepreneur. Ozhouse Clean will likewise prepare
every one of our representatives, particularly those confronting the
customers, in client assistance to ensure that the organization's customers
are completely fulfilled, all things considered customers won't just
remain longer with Ozhouse Clean yet will likewise allude different
customers. Ozhouse Clean will offer constrained limits to customers
with enormous repeating orders and likewise give motivators to new
client referrals.
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BSBMGT617 – Handout (a) Business Plan Template

Marketing Activities
Outline proposed marketing activities/ advertising and promotional strategies.
List a minimum of five (5)
Marketing
Activity
Expected
outcome/
improvement
Cost ($) Target Date
Place
Dealing directly with
customers,
conveniently in the
customers' houses in
Melbourne. Requests
for urgent situation
pickups and
deliveries will be
accommodated, and
a nominal fee
charged.
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BSBMGT617 – Handout (a) Business Plan Template

Product Free home pickup
and delivery service,
coming to customers'
houses between 6
pm - 9 pm three
times per week.
Ozhouse Clean
provide convenience
and high quality dry
cleaning, laundry,
and alteration
services.
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BSBMGT617 – Handout (a) Business Plan Template

Price
Ozhouse Clean will
set prices to match
those of competitors.
The pricing scheme
is based on a per
service price.
Moreover, the
business targets
working and
professional
customers who often
pay less attention to
price than the quality
and convenience of
service. People with
higher incomes are
willing to pay more
for features,
customer service,
quality, and
convenience.
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BSBMGT617 – Handout (a) Business Plan Template

Promotion:
Offer a 10%
discount as an
incentive for
customers who sign
one-year contracts.
Issue coupons with
lower price for loyal
customers.
Advertising Social media
platforms are such a
crucial part to
marketing, as this
has become a
primary wa
*Add as many lines as required
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BSBMGT617 – Handout (a) Business Plan Template

Section 4
Key Personnel
Current Staff
List current staff in the table below
Job Title Name Expected staff
turnover
Skills or
strengths/
weaknesses
Director
Operations Manager
Administration
Manager
*Add as many lines as required
Full-time Cleaner Analysis
Outline your recommendation/s, weather to employee fulltime cleaning staff of not.
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BSBMGT617 – Handout (a) Business Plan Template

Ozhouse gives cleaning administrations to homes and janitorial administrations. For the
instance of home cleaning it provides administrations like; clothing cleaning, cleaning and
housekeeping which has pulled in more customers prompting an expansion in client base
and development of the organization's piece of the overall industry in Melbourne
downtown. Larger part of the common laborers customers have discovered these
administrations all the more engaging, and accordingly, the majority of them are do get
their garments once in a while for cleaning at Ozhouse, and when they are originating
from work, they only yuck as they go or conveyances at their doorstep upon demand. In
the event that this proceeds for quite a while, there is a probability that the client will
allude Ozhouse to companions and family members, which is an or more for Ozhouse
since it's expanding its client base. Aside from the Ozhouse getting more customers, they
are probably going to have the correct picture and will be a prescribed brand by numerous
individuals of the customers utilizing their administration.
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BSBMGT617 – Handout (a) Business Plan Template

Required Staff
List current staff in the table below
Job Title Quantity Expected
staff
turnover
Skills
necessary
Date
Required
Cost ($)
Cleaners
15 patience March
2020
$55000/staff
Operational
Manager
2 Diligent April 2020 10000/month
Marketing
Officer
1 Identify and
implement new
marketing
strategies
July 2020 100,000
*Add as many lines as required
Plant & Equipment
List additional plant and equipment required to support the business plan
Plant/ Equipment item Date required Cost ($)
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BSBMGT617 – Handout (a) Business Plan Template

*Add as many lines as required
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BSBMGT617 – Handout (a) Business Plan Template

Section 5
Productivity and Financial Performance Targets
Outline a minimum of two (2) productivity and two (2) performance targets, for key result areas
Productivity Targets
Key Result Area Description Key Performance Indicator/s
Wealthy individuals Frequent customers since they do
appreciate the work done by Ozhouse
clean.
Cleaning products Maintaining the right hygienic
conditions both at home and also at the
working place.
Financial Performance Targets
Key Result Area Description Key Performance Indicator/s
Increase in sales It’s evident enough that Ozhouse clean
is gaining market share, and the sales
and lost profits are moving steadily
Debtor Turnover Debtor days reduced to 30
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BSBMGT617 – Handout (a) Business Plan Template

Section 6
Implementation
Outline below the skills required to implement this plan and allocate the individual you would like
to nominate that responsibility to.
Skills Required Responsibility
(who)
● Developing incentive plans for research and development staff
who are slow to innovate
● Embarking on the provision of commercial cleaning services.
Working on expansion strategy to other regions.
● Provide the Required Resource Facilitation
● Monitoring Implementation Process
Chief Operations
Officer
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BSBMGT617 – Handout (a) Business Plan Template