OzHouse Clean Business Plan for Melbourne Cleaning Services 2017-2019

The OzHouse Clean business plan for 2017-2019 outlines the company's strategies for growth in the Melbourne cleaning services market. The plan includes an executive summary, mission, vision, values, and strategic objectives. It analyzes the market, identifies target customers, and details pricing options, staffing needs, and supplier relationships. The plan also includes a SWOT analysis, marketing strategies, and an action plan with a business monitoring and evaluation report. The company aims to expand by offering environmentally friendly services and targeting commercial enterprises while facing competition from established players in the industry. The report covers various aspects of the business, from market analysis to operational plans, aiming to achieve the goal of increasing sales revenue and capturing a larger market share.

OzHouse Clean
Business plan
2017-2019

Contents
OzHouse Clean................................................................................................................................1
Business plan...................................................................................................................................1
2017-2019........................................................................................................................................1
Task 2...............................................................................................................................................3
Executive Summary.....................................................................................................................3
Mission........................................................................................................................................3
Vision...........................................................................................................................................3
Our values....................................................................................................................................3
Strategic objectives......................................................................................................................4
Market analysis............................................................................................................................5
Target customers and needs.........................................................................................................6
Pricing options.............................................................................................................................6
Additional Staff...........................................................................................................................7
Legislations..................................................................................................................................7
Supplier relationships..................................................................................................................7
Situation analysis.........................................................................................................................7
Marketing strategies.....................................................................................................................8
Actions.........................................................................................................................................8
Task 3...............................................................................................................................................9
Business monitoring and evaluation report.................................................................................9
References......................................................................................................................................11

Task 2
Executive Summary
Ozhouse clean is a small busiess house company which is working in Melbourne. The company
is bringing certain changes to the objectives so that they are able to expand the business of the
company. Targets of the company are revised and how these would be attained would help in
achieving the objectives of the business. Also so as to enhave the way of economic behaviour of
the company and the CSR policy the company is commiting to use environmental friendly
products for there cleaning services. Also the company would increase the services which they
provides.
Mission
The company is working in the mission so as to capture the target market. the mission of the
company includes the increase in the performance of services that it provides to the customers.
The customer holding is the core mission of the company so as to increase the turnover of the
company (Baldwin, et. al., 2015). the cost of the services that the company provides is
considering to change and the company is working in the sector so as to reduce it more
significantly. Some of the priorities of the company includes implementing the new marketing
strategies to grow the capture the target market. the company is also considering to establish the
commercial cleaning service for the same.
Vision
The company has the aim to attain the performance and to be marketable at the level where they
are able to achieve the objective of increasing the total sales revenue of the company. the
company wants to be in the position where they are able to compete with their competitor and
are also able to set the price of the service that they provide. The company wants has the vision
which includes caring the environment and using the environmentally friendly services. The
operational plan that company is considering for now includes reducing the lags that are
associated with the performance of the operation of the company and increasing the overall sales
target so as to capture the market and book profits.
Our values
For maintaining the reputation of the company and to make the brand goodwill the company is
consistently working for increasing the value of the company. the customer of the company are

considered to be the real blood that are supposed to be valued the most. The company is working
in the manner that they value and respect the customers the most. The employees of the company
are taken care of so that they provide the best in class performance. the working environment in
which the employee work is tried to make more friendly so that they are able to increase help the
company to achieve the objective in the best possible manner (Berg & Farbenblum, 2017). The
company also value the environment in which they work. the aim of the company is to protect
the environment through using the environmentally free products. The company is considering to
be working with the integrity so that they are able to achieve the objective of maximising the
performance of the company. the vision of the company is to stand at the place where no other
competitor of the company operates.
Strategic objectives
The company is operating the in the environment where the company has to form various
strategic objectives so that they are able to maximise their performance and achieve the desired
goals. The company would be hiring more employees in the specified field so that they are able
to concentrate on the particular task that is associated with them. The company would be
working on the marketing strategy through which they will bring the brand of the company in
front of customers. The website of the company would be promoted more prominently so that
they are able to maximise the presence of the company in the country. the company would also
be focusing on the retail advertisement so that they are able to maximise their presence between
the competitors. There are various other priorities that are associated with the company
performance objectives which include introduction of the environmentally friendly cleaning
services. The company would also establish commercial cleaning services. The company would
increase the demand through providing the customers increase in the range of products which
includes the carpet cleaning services for this purpose (Bonaldo, et. al., 2015). the prices of the
products and services that the company charges from the customers would be based on the
competitive prices as this is seen that the price of the products and services that they provide is
one of the most important factors that affects the company. The company would also be targeting
the commercial enterprises with the other residential property so that they are able to maximise
the objective of getting the first mover advantage through this. Hence through these strategies the
company would be able to achieve the advantage more prominently.

Market analysis
The industry in which the company is working is service sector and the performance of the
company depends on the service that they provide to the customer. This is important for the
company to make the service most attributable so that they are able to achieve the objective of
satisfying the customer. the cleaning service industry in the country has increased to the
particular benchmark level where the industry is expecting the revenue of over 4.1% annualised.
Hence the company would be targeting to capture the maximum sales revenue through the
process of increasing their services (Charlesworth & Macdonald, 2015). The industry has till
now 157,845 employees which are working day and night so as to increase the performance of
the company and achieve maximum operations. There are around 20,000 business firms that are
working day and night so as to build the industry and to make it one of the most prominent
industry. There has been rise in demand of the services that are provided by the company as there
are ageing residents in the city which demands for the services more frequently. There are
various competitors in the market which includes moonlight cleaning service Australia, GSR
cleaning service, Sparkle cleaning services and many more.

Target customers and needs
The company is basically having the target customers where they have decided that they would
be now approaching the commercial enterprise so that they are able to maximise the
performance. The company is targeting the old people who are not able to clean the home on
their own and this would help them to achieve their desired objectives (Gillespie, et. al., 2016).
The corporation and the office of the corporation would be considered for the purpose of
maintain the relation so that they become their loyal customers as this segment has great
potential.
Pricing options
As the company is approaching to the customers with the environment friendly products and
hence it is important for the company to consider that price of the products would be aggressive.
This is seen that for this purpose the company would be considering to reduce the rate of profit
that they make as this would help them to achieve the market in which they are working. It is
also seen that the company is considering to reduce the number of employees which are casual as
this increases the staff turnover and results in increasing expense which affects the price of the
company in turn. the purchase of the raw material for the service that they provide also needs to
take care of while deciding the price of the service as this would increase to $10,000. Hence this
is considered for this purpose that the company would be putting the aggressive price policy so
that they are able to retain the market.

Additional Staff
The company would be requiring additional staff for the purpose of expansion of the business.
The company has decided to recruit the staff which would help in generating the leads for the
purpose of increasing the turnover of the company. the employees would be based on the
particular field that can be for example marketing, operations and other department. It would
help the company to perform the given task at the desired level and to achieve the objective of
reducing the cost of the employees that are being idle.
Legislations
For the purpose of the making the company get registered the owner of the company the
company needs to file the application to the corporation house. They will provide them license to
start the corporation. Also, for the purpose of the starting the operation the company has to gain
the Australian business registration number (Lovelock & Patterson, 2015). The company has to
follow the guidelines of the public liability so that they are able to get protected in case of any
public accidents occur while performing the duty.
Supplier relationships
For the purpose of getting the supplies of the raw material. The company has identified various
suppliers that can help in achieving the objective which includes the following:
 Melbourne cleaning supplies: Contact details: 0398807333. The company is ready to
supply the chemicals for the cleaning the houses which is environmentally friendly.
Clothes and wipes are also provided by the company. dispensers and the machinery for
the purpose of cleaning are also provided.
 Advanced specialised equipment’s: Contact details: 1800068901. The company is
providing the machinery at the special price. Also, the raw material for the purpose
cleaning are provided by the company where they are providing the environmentally
friendly products to the company.
 Awesome cleaning: Contact details: 61405349022. The company is ready to provide the
environment friendly products which includes detergents and the chemicals at the cheap
rate.
Situation analysis
For this purpose, the SWOT analysis has been done which includes,

Strength
 Environmentally friendly products
 Efficient pricing
 Commercial approach
 Brand value
Weakness
 High competition
 Less bargaining power
 Supplier lost position
 High debtor average turnover
Opportunities
 Commercial enterprise
 Old age people
 Government offices
Threats
 Volatility in the market
 Competitor prices strategy
 Loss of supplier.
Marketing strategies
The company would be working for capturing the market through the qualified sales staff which
would generate the lead for the customers who wish to make their house clean. The
advertisement would be put at the newspaper which would help them to achieve the objective of
maximising the performance. the company would be giving the accurate estimates of the service
and how much it will cost to them on the go (Mitchell, et. al., 2018). The company would be
using the marketing strategy where the company would provide the customer with the
disadvantage of using the non-environmentally friendly products. Hence this would help the
company to attract the customers towards them. the company would also be providing the
customers with the discount if they use the service of the company for the second time.
Actions
Date Actions Resource requirements
End of year 2019 Adding environmentally friendly
cleaning service in catalogue
Supplier that provides
environment friendly supplies.
Financial requirements would
also be considered.
In the beginning of 2019 Capturing the market of
commercial cleaning
The financial resource and the
employees for generating lead
would be required.

Task 3
Business monitoring and evaluation report
The company is working as per the business plan that has been made and this is seen that the
company would be able to become one of the most prominent service providers in the country in
the industry of cleaning. According to the data that is identified the company’s sales has
increased to a percent which is 25% and this figure is considered to be the best for the company.
it is also seen that the company is able to increase the gross profit margin as this is seen that it
has to be around 20%. But the current change in the average debtors of the company is reduced
to only 25% as expected to be reduced from the 50%. Also, the company was able to gain 15
new commercial customer which is considered to be good for the company.
While doing the survey of the customers this has been seen that around 10 customers of the
company has switched to the other service provider as this is seen that the services that are
provided by the company is not up top mark according to them. Also, this is seen that some of
the customer find the price of the product that the company provides to be high. On the other
hand, this is good news for the company that they are able to join new 15 commercial customer
which would helps in getting more revenue than earlier (Quaranta, et. al., 2018).
The financial performance of the company has been good and is beyond the expected level.
while on the other hand if the non-financial services are taken care of than the company has lost
10 customers which could help them to achieve the more revenue and profits. The performance
indicator that can be considered to be better for the company includes the sales figure of the
company and the customer satisfaction rate. This also helps in getting the information whether
the company is able to maximise the performance or not and what is the brand value of the
company in the market.
The swot analysis of the business plan has been done so that aspects of the business plan is
known:
Strength
 Marketing strategy of the company
 Financial requirements
 Performance indicators
Weakness
 Lack of knowledge of suppliers
 Budget for the expansion plan

Opportunity
 More customers-based targets
 Pricing can be more specified
 Segment can be enlarged
Threat
 Less information about the supplier of the
raw material
 No milestone in the report
 Management not specified
Hence for the purpose of increasing the demand of the product that the company provides the
company needs to form various other alternatives for the next year. The company would be
targeting to approach the rise in the sales figure up to the value of the 30% now in the nest year
and the gross margin of around 20% in the year (Xing & Ness, 2016). The company would get
more information of the supplier of the raw material for the company and would also specify the
management requirement for the company.

References
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Gillespie, E., Tabbara, L., Scott, C., Lovegrove, A., Kotsanas, D., & Stuart, R. (2016). An
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