Pacific Computers Limited: Business Plan, Analysis and Changes

This report provides a comprehensive business analysis of Pacific Computers Limited, a UK-based IT company. The report begins with an introduction to the company and its business structure, including its services, ownership, and history. A SWOT analysis is conducted to identify the company's strengths, weaknesses, opportunities, and threats. The report compares Pacific Computers Limited with competitors like Freestyle IT Limited and Network Critical Solutions Limited through ratio analysis. Recommendations are made to overcome business weaknesses using a TOWS matrix. The report also assesses the company's existing performance and suggests areas for improvement, including new business expansion opportunities. A business plan and objectives are evaluated, and necessary changes are proposed. Finally, the report examines the impact of these changes on the business and its personnel, discusses the management structure for the proposed changes, and identifies performance improvement strategies.

SMALL BUSINESS ENTREPRISE
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Table of Contents
Introduction......................................................................................................................................3
Task 1: (LO1)..................................................................................................................................3
1. Business structure and profile of Pacific Computers Limited (AC1.1).......................................3
2. Comparison of Pacific Computers Limited with Freestyle IT Limited and Network Critical
Solutions Limited (AC1.2)..............................................................................................................5
Task 2: (LO2)..................................................................................................................................7
i. Recommendations overcoming of business weakness for Pacific Computers Limited (AC2.1). 7
ii. Analysis of existing performance to be strengthened by Pacific Computers Limited (AC2.2). .9
iii. New areas for business expansion of Pacific Computers Limited (AC2.3)...............................9
Task 3: (LO3)................................................................................................................................10
i. Business plan and objectives to be assessed for Pacific Computers Limited (AC3.1)..............10
ii. Required changes in business plans for Pacific Computers Limited (AC3.2)..........................12
iii. Action plans regarding change implementation in Pacific Computers Limited (AC3.3)........12
Task 4: (LO4)................................................................................................................................13
i. Impact of the changes in business and the personnel related with Pacific Computers Limited
(AC4.1)..........................................................................................................................................13
ii. Management structure for the proposed changes in Pacific Computers Limited (AC4.2).......14
iii. Identification of performance improvement for previous two years in Pacific Computers
Limited (AC4.3)............................................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
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Introduction
The business developments are according to the business structure of a particular company. In
the study the small business enterprise is taken as Pacific Computers Limited for its
improvements and expansions are to be developed. In order to have the development and
improvement, there are course of small manufacturing business units in UK. The development of
the small business enterprises are required to have overall growth if the country. Making of
comparisons with other same sector business tends to create the improvement in business process
by small business enterprises. Hence, the discussions are held in the favour of small business
enterprises to facilitate change for its business development and growth.
Task 1: (LO1)
1. Business structure and profile of Pacific Computers Limited (AC1.1)
There are different norms to have the small business units in the market. As mentioned by
Altman et al. (2010, p.95), the small business enterprises should be consider the small financial
structure for incorporate with registered business settings in a particular country. The small
business unit that has being selected for the study is named as Pacific Computers Limited.
Pacific Computers Limited is a UK based company. It is said as the small business enterprises.
Pacific Computers Limited is having the owners information that exist three directors named as
Leighton Birtchnell, Mr. Richard Alan Donaldson and Mr. Mark Patrick Roach
(www.pacific.co.uk, 2017). Pacific Computers Limited is mainly processed as the IT system
company which can deliver different hardware and software parts to different companies. The
company having 30 employees work for IT development and consultancy for both software
services and hardware services supply (www.pacific.co.uk, 2017). This process of different
market structures through IT solutions are consisting in the company.
The company established in 16th October 1996. At starting it is only an IT service rendered
company for establishing different services for IT solution (www.pacific.co.uk, 2017). The
company mainly found on the UK boundary. Pacific Computers Limited has the head quarter in
Basingstoke, UK. It mainly activity is to provide the guidance for IT software and hardware
assessment in different companies. The structure of business required to build the growth in
prospect of different business mechanisms in the IT system. The business structure or Pacific
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Computers Limited is specifically avail the provisions of different IT installations, IT
equipments and other support IT services throughout the country. The company as about 20
years of work experiences in the form of IT services provided to the customers
(www.pacific.co.uk, 2017). There are different technical support services that the company avail
the frame work of the business structure in the market. The overall strength and weakness
findings for Pacific Computers Limited the SWOT analysis can be followed:
Figure 1: SWOT Analysis for Pacific Computers Limited
(Source: Learner)
Every business units are having its own strength and weakness. As mentioned by Mattingly and
Berman (2006, p.38), the strength and weakness of the business enterprises are mainly opted to
avail the improvement and change for development purposes.
In the context of Pacific Computers Limited, the main strength of the business is to have
specialised skills and knowledge about IT services and to promote the hardware and software
installations over the industry as a whole.
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SrengthWeakness1.Lackoffinancialsupportduetodifficultiesingettingloan2.LackofmarketingskillsOppurtunityTofacilitatenewtechnologicalsupport.Threat1.IncreasingCompetitors2.Inflation

As commented by Dubois and Gadde (2002, p.557), different companies are having different
weaknesses in accordance to its work process and financial growth for a period of time. In
contrary there are some weaknesses of Pacific Computers Limited such as the company has less
financial supports. The company is not properly managed the marketing process for its business
mechanism. Therefore, it can be said that the number of strength as well as weaknesses are there
in Pacific Computers Limited.
The opportunities of Pacific Computers Limited are to have the new technological support for up
gradation in work process. The technological supports are mainly help to enhance the business
procedures within the market.
There are threats which specify the consulted for competitors within the market. The threats from
existing competitors and new entries can resist the business process of Pacific Computers
Limited. There is one more threat of inflation within the country.
2. Comparison of Pacific Computers Limited with Freestyle IT Limited and Network
Critical Solutions Limited (AC1.2)
The company in a specific industry should maintain its proceedings in comparisons with other
industry. As suggested by Andersson (2004, p.866), the comparisons of different companies are
mainly based on its structure, industry, sector and mechanism for business activities. In order to
create a comparison with Pacific Computers Limited, there are three types of comparison can be
done3 such as similar business size for same area for geography, business of similar industry and
with different industry averages in the market. In the UK based companies there are similar
business as Pacific Computers Limited such as Freestyle IT Limited. In order to debt
consideration for Pacific Computers Limited, in the year 2015, the debt is about to be nil for the
company. The Sales and turnover of the company in the year 2015 is about £9,158,266
(www.beta.companieshouse.gov.uk, 2016). The productivity for the year are quite impressive in
the context of previous financial years. In comparisons with the Freestyle IT Limited, Pacific
Computers Limited is having a better services pro vision techniques in the market. Freestyle IT
Limited is also a same IT based company having the provision of IT equipments and services
towards the market of UK, Hook (www.freestyle-it.co.uk, 2017). This complies with the
participation of IT sectors in the market; the business enterprise has collected with different
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accumulation of the mechanism in the business process. In comparisons with the annual turnover
of Freestyle IT Limited, Pacific Computers Limited having the large turnover on the previous
years in UK. The ratio analysis and comparison between Computers Limited, Freestyle IT
Limited and Network Critical Solutions Limited are as follows:
Figure 2: Ratio Analysis of Pacific Computers Limited, Freestyle IT Limited and Network
Critical Solutions Limited
(Source: Learner)
In the context of same industry business with Pacific Computers Limited, Freestyle IT Limited
can be such as the same business type of the business mechanism. There is one more same
industry small business enterprise such as Network Critical Solutions Limited
(www.networkcritical.com, 2017) having current ratio about 1.6 times in comparison to Pacific
Computers Limited about 1.4, it can be said that the liquidity of Pacific Computers Limited is
less. Whereas, in comparison with Freestyle IT Limited, Pacific Computers Limited have 0.5
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times more liquidity. It is type of Hardware Installation Company in the form of solution sector
approval. This company is also similar to the assessed form of business proceeding in the
business market of UK. The marketing processes of this company in comparisons with Pacific
Computers Limited are more attractive and enhances in UK market. There are different forms of
business solutions that tare opted in the company sector in the acquired business. As asserted by
Yew Wong and Aspinwall (2005, p.77), the business turnover of a particular company is not
accessed in the form of a proper business settings. However, the turnover of Pacific Computers
Limited is more than both the compared business in UK based market. The proper marketing
strategies and techniques are more important to the assessment of different business functions in
the market. The geographical structure of the businesses of Pacific Computers Limited, Freestyle
IT Limited and Network Critical Solutions Limited are on the same business mechanism for their
geographical stability in UK. Therefore, it the contexts of different processes, industry, and
geographical strycture are asserted with the comparisons of the mechanism of the accumulated
structure of the business proceeding in the UK market.
Task 2: (LO2)
i. Recommendations overcoming of business weakness for Pacific Computers Limited
(AC2.1)
In the form of different business setting, the accumulated weaknesses of the business need to be
identified. As supported by Johanson and Vahlne (2009, p.1416), the structural changes in
network process for a business enterprise there are different outcomes of the business
weaknesses in the market. The business cannot able to find out its weaknesses, unable to create
changes and innovative assurance for the business. In the context of Pacific Computers Limited,
the weaknesses are quoted in the above discussion such as lacking of financial support,
innovative marketing process and employability.. In order to overcome the weaknesses of Pacific
Computers Limited, the TOWS analysis should be followed by the company. Therefore, the
TOWS matrix of Pacific Computers Limited is as follows:
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Figure 3: TOWS Matrix for Pacific Computers Limited
(Source: Learner)
The financial requirement is very vital need for each business enterprises. As commented by
Scheer (2012, p.143), the improvement in financial structure of a particular business need to
have the adoption of different criteria fulfilment of the company. Pacific Computers Limited has
recollected the financial backings from the different sources such as loan acquiring process,
distributing equity shares and so on. The next weakness is quoted as the limited source if
marketing management in the business. For the business context of Pacific Computers Limited,
the marketing and advertisement structure is required to be improved with the help of different
experts in the marketing background.
The next action that can be adopted by Pacific Computers Limited is to create the efficient
recruitment process in the business. The specialised skills of marke4ting mechanisms are to be
engaged in the workforces in Pacific Computers Limited. As asserted by Trkman (2010, p.130),
the employment process of any company need to be efficient in order to create a growth full
image for future market standing. In the context of Pacific Computers Limited, the recruitment
process mainly opts to recruit marketing personnel in the enterprise. This can help to enhance the
process of marketing management in the business.
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TThreatfromcompetitorsandeconomicthreatsOOppurtunitiestowardsTechnologicalsupportWWeaknessinFinancialrequirementsSStregnthforSpecialisedskills

ii. Analysis of existing performance to be strengthened by Pacific Computers Limited
(AC2.2)
The performances of different business units are to be improved in continuous basis. As
commented by Baer and Frese (2003, p.52), the business process should be in the form of
innovations and new technological enhancement within the business process. Existing
performance of Pacific Computers Limited is quit not satisfactory in the course o f new business
establishment in the market. In modern era, the innovative techniques for the improvement of
work forces are need for creating the brand image in the market. Pacific Computers Limited is
regarded as IT services granting company. It is small business enterprise. However, there are
different small business enterprises that are set towards having their own segment for adoption of
innovative ideas. As mentioned by Carter and Belanger (2005, p.23), the existing performance of
the business enterprise need to be analysed for creating the better business structure and inn
ovation for future growth. The performance according with the IT services by the existing
employees are very good in Pacific Computers Limited. However, there should be involvement
of proper management structure within the business to entertain the existing employees as per
their requirement.
The human resource department for executing the employees’ sustainability are needed in Pacific
Computers Limited. In order to achieve the desired objectives, the management system o f
Pacific Computers Limited is needed to be improved. As supported by Wiklund et al. (2009,
p.360), the requirement o f marketing structure enhancement within a particular business can
create a basis innovation regarding their workforces between the people in market. Pacific
Computers Limited has the website with attractive information for customer assessment. But it is
required to have the innovative advertisement skills to grab the attraction of different people
having the requirement of IT installation services in UK. The differences of structural
mechanism in the UK market are very important for business growth. The company need to opt
for basic marketing and advertisement enhancement within the boundary.
iii. New areas for business expansion of Pacific Computers Limited (AC2.3)
The business enterprise is required to have the expansion process in the market. As mentioned by
Hausman (2001, p.613), the business in order achieve desired objectives and growth, the
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business expansion is very essential for a business enterprise. There are different areas that
Pacific Computers Limited can able to be enhanced in the market. These areas are as follows:
Pacific Computers Limited can expand its business by developing new branches in different
cities of UK. As suggested by Blackburn and Curran (2005, p.274), the new market expansions
are required to be held within each company in the course of its development process.
The structural development plans for new IT skills are need to be encountered by the company.
In the context of Pacific Computers Limited, the process of enhance should be very specific and
measurable. The relevant enhancement process is in the field of IT development and marketing
only.
The overall aspect of new areas for enhance of the business for Pacific Computers Limited are to
collaborate with other same business organisation. Therefore, Pacific Computers Limited can
expand its business in the areas for consultancy of new software installation in different
company.
The next area can be said as to have the new opening or the franchising of the business
workforces in other places and cities of UK. There is less number of employees that work within
Pacific Computers Limited; therefore, the workload is very high in the prospect of dealing each
customer in the market.
The next area is to have the online service facilities for the customers in different area. The
online services can help the business functioning more specific for the customers in the marker.
These facilities can connect the company to each of the customer directly.
Pacific Computers Limited can enhance its business by procurement of product licensing for its
new ideas and procedures in the market. therefore, it Pacific Computers Limited going to opt for
these areas for expansion can be able to achieve the flow of successes in meeting the business
overall objectives.
Task 3: (LO3)
i. Business plan and objectives to be assessed for Pacific Computers Limited (AC3.1)
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In each business enterprises there are different business plans and objectives are formed. As
commented by Wu and Olson (2009, p.365), in order to facilitate the business workforces, the
setting of business goals and objectives are required. In the context of Pacific Computers
Limited, the business objectives are specified as to adopt the new technological growth in the
business formation. The strategic objectives are turn into the business plan for recovering the
position of the Pacific Computers Limited. The expansion of branches can facilitate with investor
attraction within the market.
The finances requirement of the company can be accumulated with new collaboration with
different markets and industry by the company. The objectives are also proceeding with the
collaboration and execution of working mechanism all over the world. The objective also stated
as for ensuring optimum use of skills and techniques for satisfying the customers in UK.
However, in order to concern with the objectives of the company, the company are not enough to
have the accomplishment of its desire objectives.
The business plan facilitation can help to grow the business in the market for Pacific Computers
Limited. Pacific Computers Limited, have to work hard to maintain its position in the market. As
supported by Reid (2007, p.309), the small business enterprises are need to have specific
objective with relevant work process for achieving that particular objectives. In the context of
Pacific Computers Limited, it has overall objectives for growth of the business to maintain its
establishment. This is not enough for a small business enterprise to have only log term
objectives. The requirements of short-term objectives are vital in the course of different business
enhancement.
The online facilities can help the company to avail various marketing and advertisement of its
services and products within the market. In order to create a business plan there should be
consideration of business objectives in the course of formation. As suggested by Leonidou
(2004, p.281), the business plan should always aliened with the existing business objectives and
goals for a particular organisation. In Pacific Computers Limited, the business plans are only to
increase the productivity of the business. However, it is not enough to have the plan for
productivity concern but also need to have the consideration of business enhancement in the
different market. Therefore, it can be said that the business of Pacific Computers Limited are
required to have specific consideration for achieving short-term business objective initially.
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ii. Required changes in business plans for Pacific Computers Limited (AC3.2)
There should be a relevant business plan that is needed to be performance in order to achieve
objectives. As commented by Kaplan et al. (2009, p.108), the business plan is very vital to
proceed with organisational and structural growth of a particular business. In the context of
Pacific Computers Limited, the business plan should be specific for having the analytical
assessment for ensuring the business achievements. In proposed business changes in Pacific
Computers Limited are need to have a time bound business plan to achieve the improvements in
the pro cess of the work existing with the company. In the work prospective business plan
required to be changed in Pacific Computers Limited. Formations of different business critera are
required to be mention in the business plan. For example, it the changes are regarding market
expansion for Pacific Computers Limited, then the business plan must be in order to proceed
with the financial arrangements first then the other consecutive work forces.
The prospective changes in the business for recruitment process within the consent of a time
bound business plan. As supported by Lange et al. (2007, p.249), the business plan need to have
the sequential occurrence in order to have the recruitment process for a particular business. In
Pacific Computers Limited also the sequential plan is needed to enhance the business structure
within the market of UK. Therefore, it can be said that the business process it need to be
improved by each small business enterprice4s with compliances of specified business plans to
enforce within the business.
iii. Action plans regarding change implementation in Pacific Computers Limited (AC3.3)
The change implementations are always to have a plan within an organisation. As supported by
Frese et al. (2000, p.1), the action plans are required to be maintain to implement a business
change for a particular business organisation. The changes are specifically in the context of
business enhancement by collaboration with other enterprise and the employee development to
ensure proper marketing strategies within the business in Pacific Computers Limited. Therefore,
following is considered as action plan for Pacific Computers Limited for its changes
implementation.
Activities Time
Conduct meeting to conduct the recruitment process 1st month
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