Entrepreneurship Report: Pack & Porter Customer Strategies Analysis

This report analyzes Pack & Porter, a company designed to assist NSmen in Singapore with their In-Camp-Training needs by offering wash, maintenance, and storage services for kit bags and uniforms. It explores various strategies for reaching customers, including moving van and ferry services, and suggests opening stores in army areas for direct service provision. The report details location strategies, emphasizing the potential of online services through a mobile application to compete with rivals and gather customer feedback. Promotion strategies include advertising on radio and television, distributing pamphlets, and utilizing public relations by building relationships with camp heads. The report also covers online channels and strategies, such as a webpage, application, and social media advertising to target customers and their families, ultimately aiming to save NSmen time and effort. The conclusion highlights the potential of Pack & Porter to improve NSmen's lives through these strategic approaches.

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Entrepreneurship
Pack & Porter

ENTREPRENEURSHIP 1
Introduction
The report is about “Pack & Porter” Company whose aim is to enhance the life of NSmen in
Singapore, who face challenges in being well organized and prepared for In-Camp-Training.
They offer 3 key services of wash, maintain and storing of kit bags and uniforms. This report
will provide a brief description of the strategies that Pack & Porter should adopt in order to
reach their customers such as the mode to access to customers, location strategies, promotion
strategies and online channels and strategies.
Channels
Mode of access to customers
There are various modes available that a business can use in order to reach its customers such
as train, bus, air, truck, water, etc. The Pack & Porter Company has planned to offer their
initial services to the NSmen of Sungei Gedong Camp which is located at Lim Chu Kang
Road in Singapore. It is a remote area where there is only single bus service that travels to the
location. In order to reach their customers the company can start a moving van service which
will help them in collecting and transferring the kit bags and uniforms of NSmen at their
camp. Along with this company offers ferry services which deliver the equipment and
uniforms of NSmen at their reporting camp.
Location Strategies
It is the initial stage of the Pack and Porter business, therefore they can open their store in the
army area where they can directly provide their wash, maintain and storing services. It will
help them in giving strong competition to the other shopkeepers who offer the same type of
services to the NSmen in Singapore but at a higher price. Further, it will make easy for the
NSmen to grab the services of the company.

ENTREPRENEURSHIP 2
Besides this, the company can offer online services to the NSmen by making an application
which can be operated on cell phones so that customers can avail the services online and will
waste their time at minimum cost.
Promotion Strategies
Advertising: - There are various channels available for advertising the products and services.
The Pack & Porter can advertise their services on Radio, Television, distribute pamphlets,
and hoardings at nearest places, etc. The NSmen are very fond of listening radios which will
help the company to deliver their message i.e. "Get You Ready". Along with this, they can
advertise their services on television; they can distribute pamphlets and place hoardings at the
nearest places where NSmen regularly visit.
Public Relation: - The marketing team of the Pack & Porter can visit at the camp of NSmen
and can try to make good relations with the heads of the camp and tie up with them by
offering the lowest price of the service and providing a brief explanation about their services.
This will result in making them the only company whose services will be availed by the
NSmen of that particular camp.
Sales Promotion: - The Company can promote it services by distributing their pamphlets,
freebies, coupons at the point of purchase. These activities can be performed by the sales
officers appointed by the company for the store placed in the army area.
Online Channels and Strategies
The Pack & Porter can offer their services to their target customers which the help of online
channels such as web page, application, search engines, social media advertising, Content
marketing, etc. The company can produce their own webpage on the internet platform where

ENTREPRENEURSHIP 3
all their services will be visible to its customers or to the family members of the target
customers.
Besides this, the company can start its application where they can take the orders of their
customers and provide services to them. It will also save the time of the customers and their
traveling expenses. Through this application, they can give strong competition to their
competitors like HALPS. The application will also help business to take the feedback of its
customers about their services or suggestions.
Further, Pack & Porter can advertise its services on the social media such as Facebook,
Twitter, Instagram, etc. In today's scenario, every person is making use of social media in
order to interact with friends and for entertainment. Therefore, it will help the company to
become a familiar brand and grab the eyes of its target customers and their family members.
Conclusion
In the conclusion, it can be said that Pack & Porter is a good initiative which will help
NSmen to save their precious time and can remove the burden of washing and maintain their
kit bags and uniforms. All the above-mentioned strategies such as mode of access to
customers, location strategies, promotion strategies, and online channels will help Pack &
Porter to reach their customers and offer best services.