Packaging's Role in Influencing Consumer Behavior: A Project

This project plan examines the critical role of packaging in business, focusing on its impact on consumer behavior and sales. The executive summary highlights packaging as a crucial element of the business, influencing consumer decisions from pre-sale to purchase. The project includes a literature review and secondary data analysis to evaluate packaging's role in consumer attraction, market value, and product promotion, with a specific focus on Tesco's packaging strategies. The report identifies the importance of packaging in branding, marketing, and product protection, emphasizing the need for customer-centric packaging designs that provide essential product information and address customer queries. The project concludes with recommendations for strategizing packaging from a customer perspective, ensuring it enhances the overall consumer experience and drives sales. The project covers key aspects such as packaging's role in marketing, its influence on consumer perception, and its impact on sales figures, offering valuable insights into effective packaging strategies.