The Role of Packaging in Marketing and Supply Chain Management

This report delves into the critical role of packaging within marketing and supply chain management. It highlights how packaging functions as a communication tool, conveying vital product information, and impacting consumer perception. The report explores the evolution of packaging, emphasizing its protective role, its influence on product distribution, and its contribution to brand promotion. It examines the challenges and innovations in packaging, including the shift towards eco-friendly and recyclable materials, the emergence of intelligent and active packaging technologies, and the application of nanotechnology and modified atmosphere packaging. The report also analyzes packaging materials used in the supply chain, the issue of packaging waste, and the overall significance of packaging design in enhancing consumer value, boosting sales, and maximizing profits within a competitive marketplace.

ROLE OF PACKAGING
EXECUTIVE SUMMARY
INTRODUCTION
• Packaging design is recently transformed into the mature
communication restraint on its own
• Packaging is considered to be critical and central element within
the creation of the efficient brand identity
• Packaging systems are to be linked with the various prospects of
the marketing, efficient logistics, the productions, and environment
• Packaging-logistics demands could be easily managed all through
the processes and for consumers
ROLE OF PACKAGING
ISSUE RELATING TO PACKAGING DEVELOPMENTS
DEVELOPMENTS IN PACKAGING
STATISTICS
Conclusion
Works Cited
• Blackwell, G. R. (2017). The electronic packaging handbook. CRC
Press.
• Jakobek, L. (2019). Food packaging materials with polyphenols as
active compounds. Meso: prvi hrvatski časopis o mesu, 21(5), 469-
474.
• Kuley, E., Özoğul, F., & Polat, A. (2019). Advances in Packaging.
In Innovative Technologies in Seafood Processing (pp. 45-69).
CRC Press.
• Robertson, G. L. (2016). Food packaging: principles and practice.
CRC press.
• The true function of the product packaging is providing protection to
the product in the phase of shipment from manufacturer to any
store who are selling it
• Packaging helps in selling the product as it offers space for sharing
the efficient information regarding the product, like the nutritional
data, usage or directions
• Packaging has the ability of sharing the vital information on
characteristics of any product
• Packaging could help the customers in easily identifying the various
products or the companies they stay loyal to
• Lack of analysing the customer perspective due to the designing of
packages on the basis of the internal opinion
• Packaging does not presently reflect the shifted expectations of
consumer
• Increasing stacking strength for the rigid packaging
• Minimization of the packaging transporation and the delivery cost
• Developing the extensive eco-friendly and recyclable packaging
• Differentiation of product on the basis of the packaging as majority
of the products in some sector looks similar in the packages
• Active packaging has emerged with main objective of the consumer
satisfaction in the regard of the demand for the natural, easily
recyclable, and extensively bio-degradable materials of packaging
• Intelligent packaging has emerged with the advancement in the
time and the facilities, namely the biosensors, the temperature
regulators, various radio frequency indicators, and the ripeness
monitors
• Nanotechnology has emerged and then diversified along with the
wide applications in sectors of packaging
• Modified atmosphere packaging (MAP) is the system of creating air
in package by the prepared mixture of the gases prior sealing.
• From the provided statistics, it could be observed that majority of
the materials that is used for packaging in the supply chain
management of companies is plastic
• Paper, cardboard and paperboard is also being used for packaging
purposes
• Plastic use in the packaging of products has led to the issue of
huge amount of packaging waste
• Packaging plays the integral role within the supply chain
management
• Packaging design is recently transformed into the mature
communication restraint on its own
• Packaging helps in selling the product as it offers space for sharing
the efficient information regarding the product, like the nutritional
data, usage or directions
• Packaging industry has been presently evolving
• Coordinated system of the preparation of goods for the safe, cost-effective,
and the efficient movement all through the complete supply chain
• Leads to maximization of the consumer value, the sales, and therefore
profits
• Packaging plays the integral role within the supply chain management
• Protects the products from any kind of damage, permits the effective
distribution, efficiently communicates with the consumers, and has been one
of huge product promoters within any competitive marketplace