Kogan Company Packaging Design Project: Eco-Friendly Strategies

This project focuses on designing eco-friendly packaging solutions for the Kogan company, emphasizing sustainability and waste reduction. The student analyzes the current challenges and proposes innovative strategies, including the reuse of packaging materials like corrugated boxes, bubble wrap, and returnable fabric bags. The project employs design thinking principles, exploring customer needs, value chain management, and rapid prototyping to develop practical solutions. It also addresses the challenges of implementing these changes within the company's existing operational framework. The project concludes by highlighting the importance of eco-friendly practices for Kogan's brand image and environmental responsibility. The student references several sources for the project.

FRO M
STUDENT NAM E
Design it

Introduction
Design process thinking is actually application of
sequence of thoughts to achieve the Kogan company
sustainable goal.

Problem statement
In present time the globalization has inspired
lot of small and big companies to move
towards e-commerce because of its better
reach related to customers.

What we have done
Objectives
Design eco-friendly packaging which is prize
effective concern to waste management
system.

Activities
Brain storming
Notepad
Consumer Packaging Trends
Concept ideation process

Critical event thinking
Customer need statement
Journey mapping

Value chain management
Assumption Testing
Rapid prototyping
Customer co-creation

Storyboard
1
Learning launches

Combined out come of all ten activities and reason for
selecting two concepts.
Concept s
Bubble wrap pouches:
use of bubble wrap in
packaging will ensure
reuse because it will
avoid the necessity to cut
it with cutters
Returnable fabric bag with lock
code: Customer will be provided
with one time code by mail by
which the customer can use it for
the ordered product and
immediately can return bag to the
delivery man who ensures reuse of
this bag for next customer.
Packaging for Alternative
Reuse: Corrugated boxes
for packaging can be design
template by which
customers can reuse this
packaging in other use and
can give the left out back.
At the same time
Packaging collector: the company can
also setup a packaging collector basket
which will collect the waste packaging
and can provide the company for reuse.

Challenges in implementation this concept
Currently Kogan company has funning its
operation all over the nation and at this point
of time any reshape in their current operation
can generate any kind of consequence.

Presenting point

Conclusion
If the Kogan company really want to make
their better image in this world ,with the
help of this new working operation, they have
to focus on reuse of their wastes and can
protect environment.

References
Brown, T., & Wyatt, J. (2010). Design thinking for social
innovation. Development Outreach, 12(1), 29-43.
Chen, F., Kusaka, H., Bornstein, R., Ching, J., Grimmond, C. S. B., Grossman‐
Clarke, S., & Sailor, D. (2011). The integrated WRF/urban modelling system:
development, evaluation, and applications to urban environmental
problems. International Journal of Climatology, 31(2), 273-288.
Daly, S. R., Yilmaz, S., Christian, J. L., Seifert, C. M., & Gonzalez, R. (2012).
Design heuristics in engineering concept generation. Journal of Engineering
Education, 101(4), 601-629.
Dorst, K. (2011). The core of ‘design thinking’and its application. Design
studies, 32(6), 521-532.
Hastuti, E. D., Anggoro, S., & Pribadi, R. (2013). The effects of environmental
factors on the dynamic growth pattern of mangrove Avicennia marina. Journal
of Coastal Development, 16(1), 57-61.