Comprehensive Marketing Plan for Packpoint App: Strategy & Execution

This report outlines a marketing plan for the Packpoint App, designed to provide packing advice to frequent travelers. Currently available on both Android and iOS platforms, the app aims to enhance the hospitality sector by offering packing tips tailored to the purpose and type of travel. The marketing strategy focuses on procuring a smart customer base, providing premier client benefits, and expanding the business through customer maximization. The implementation involves social media marketing to reach a broader audience, gather customer behavior insights, and enrich market capitalization. Post-implementation, monitoring by the IT and marketing teams is crucial to ensure effective control and attract more customers. The plan's effectiveness lies in its ability to create a positive environment for business expansion and increase app appreciation and popularity.

Marketing plan of Packpoint
App

Introduction
 Packpoint App is entitled to provide packing advice to the frequent
travellers.
 Presently, Packpoint App launches both the android and ios app so
that both the users of android mobile and ios devices.
 The application will prepare a better packing plan based on the
weather of the given destination accompanied with a list of important
accessories for the trip.

Business mission statement
• According to Babnik et al. (2014) the mission statement of
an organisation is related to the long term goals of that
company that will foster more efficiency into the
organisational framework.
• The mission statement of Packpoint App will be “bring
more efficiency into the hospitality services through
packing tips on the basis of purpose of the journey
associated with type of travelling of an individual”.

Objectives
 Procure a smart customer based gateway so that it will help them to set
a plan for trip packing.
 Provide effective facility for the premier clients with more benefits.
 To expand the business through maximisation of customers.

IMPLEMENTATION

COST ANALYSIS

Evaluation
■ It can be argued that the social media marketing is considered to be
an effective and the most advanced strategy for the organisation.
■ Most of the people who are not aware of this app can get the
information through social media surfing.
■ The campaign also helps the organisation to perceive adequate
information regarding the behaviour and specifications of the
potential customers.

Control
 It is important for Packpoint App to monitor the entire process after
the implementation.
 It is resembled with the practice of enriching the market capitalisation
for the organisation and attract more customers in the process.
 Henceforth, the IT department and the marketing team will be
responsible to manage every steps of the implementation.

Conclusion
Therefore, it can be concluded that the implementation of the marketing
strategy is effective enough in order to bring more efficiency and positive
environment for the organisation to expand the business further. In this
regard, the appreciation and popularity of the app is highly required and
the marketing strategy is focusing on it.

Reference
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