Adver-Game Project: Pac-Man Game Design and Market Research

This project delves into the realm of adver-games, examining their growing popularity in marketing. The project explores the design of a Pac-Man adver-game, detailing its 2D graphical design, target platforms (browsers and smartphones), and gameplay mechanics. It includes a discussion of game genres, sound design, and player interaction, as well as the incorporation of features like point systems, magic balls, and enemy units. The project also incorporates market research, analyzing the success of adver-games on various platforms and the preferences of users regarding game complexity and accessibility. Finally, the project provides insights into the inspiration behind the game design and its potential for user engagement.

Goal of making adver-game
Project Name: Pac-Man
Purpose Game Explanation: Adver-gaming becoming most popular nowadays in marketing
front. Video game are not only played by kids but also played by the eldest also because game is
the only way to distract and refresh the mind. Video gaming increasing slowly but now it
encourages a great market just because of increasing user’s demands. As everything is becoming
digitalize and people are getting more fun to engage with the internet world so this gaming world
become a large with its audiences or lovers. So by seeing this some game brands enforce their
users or game lovers to buy and play their games. This is very good at buy and selling game to
users and taking their reviews to improvise the games. So by seeing this trend there are lot of
companies advertise their products or their brands through these games that is why these games
are called adver-game .
Initial Concepts
Genre: This game will based on graphic design. These game based on 2D and 3D. But most
trending games are developed in 3D. There are sound tracks included in games to make it real as
life goes. This increases the user interest. This game preserve all the player records. This is
supposed that this designed with simple interface. Where a player or two player can interact with
this game. This game will be animated so that players can easily play this game.
Target Platform: According to today’s market the browsers and the smartphones are the main
platform to introduce new games. Nowadays users are remain very connected with social things
and smartphones.
Premise: To increase the interest of players there are some sounds and some comments will be
added to game. So that if players are playing good and earning the points in very short time they
will be rewarded by some comments for their appreciations.
Inspiration: These games are inspired by 3D graphics. Because people like to involve into their
game more as they living the game not playing. This is very fascinating and trending way to
develop the games. There are so many things are added into 3D games like a main player can
assume as a person in game with the some virtual team members they talk they go to their final
decision. So these game are designed according to user involvement and their feeling so that they
can enjoy as much as can by involving their feeling to games. For example there is a game that is
“Counter Strike” same like this which I am explaining about.
Kanad patel

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Final Concepts
1. Pac-Man
This game will be two dimensional. Game designed only for two users. This game will be
targeted only for browsers so that we can get feedback status of users so that later it can expend
for smart phones.
Genre: This game will based on graphic design. This is supposed that this designed with simple
interface. Where a player or two player can interact with this game. This game will be animated
so that players can easily play this game.
Target Platform: According to today’s market the browsers and the smartphones are the main
platform to introduce new games. Nowadays users are remain very connected with social things
and smartphones.
Premise: To increase the interest of players there are some sounds and some comments will be
added to game. So that if players are playing good and earning the points in very short time they
will be rewarded by some comments for their appreciations.
Inspiration: The new version of pac-man is designed based on the older one. So this new
version is partially inspired by the existing game techniques and also with the old users. The new
technique can be added to this new version knowing what the old users missed in it and what
they actually expect from the new version.
This game will focused on minute to minute. So that in while players get relaxed and more
focused about game and this will make more curious to players for the games. : Our pac-man
game version will have several new changes in comparison of existing game. Here the enemy
units will be introduced to attack and protect human players. This game will be based on point
system. For one-person game, if player gobbles up a designated number of pellets in the game.
This game will support maximum two players. For two player’s game, the player with the
highest score will win the game. This game will contain “Magic Balls” which will benefits
players like increase the attack capability, allow to invincibility and wall smashing. These
rewards will depend on the earned points.
This game will introduce to people who are already playing this game. So that those reviews can
take as feedback to improve the game. Those people exactly know what the improvement should
can made into the pac-man game.

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2. AB Blast: Blast balloons with the Angry Birds in an exciting new puzzle=e adventure.
This pigs have trapped the Angry Birds inside colorful balloons! Pop matching balloons
to set the birds free and strophe pigs in this addicting puzzle-adventure.
Genre: This game will based on 3D graphic design. This is designed with simple interface. This
is one player game.
Target Platform: Target platform is browsers and the android applications.
Premise: This game use boosters to blast tons of balloons, glass, wood and more. It match 5, 7
or 9 bubbles to create rockets, bombs, and laser guns. Combine boosters for even more
devastating combos.
Features:
 The Angry Birds embark on a brand-new puzzle adventure.
 Play over 250 fun levels – with more added all the time
 Easy to pick up and play and time
 User of amazing boosters and Power-ups including slingshots, rockets, laser guns and
bombs.
 Play daily challenges and earn rewards and boosters.
3. Racing Time:
Genre: This game will based on 3D graphic design. This is supposed that this designed with
simple interface. Where a player or two player can interact with this game. This game will be
animated so that players can easily play this game.
Target Platform: Target platforms are special media websites and the android application as
well.
Premise: This game is all about car racing where player deals with many different road tracks
and the different cars with different speeds. This is the game where player actually thrilled by
speed game.
Features:
 Target the corner with Drift and use Nitro skill.

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 Step on the Nitro Zone and the Jump Stand on the road to speed up.
 Provides various Mission conditions such as Time Limit, Ranking and passing
checkpoint.
 Collect car’s Blueprints to purchase a new popular car and use it for an upgrade.
The above three games are very popular nowadays. They are popular on smartphones as well as
on social websites because people can invite their friends online to play with them one by one
and they can make more fun with the game and excitement as well by defeating invitee with their
better score or timing. So these types of game are very successful in both type of platforms either
it is browser bases games or android application games.
Market Research
After reviewing the adver-games it is sees that these type of games are very popular on browser,
on desktop platform and on smartphone. This game based on desktop or smartphone are very
successful these days. Most of adver games are popular on browser platform. There is no need to
install the game if they are available online. This also benefits the user to play the game with
other online players. They can compete with their scores. Usually the user wants to pass their
time so they do not want to play very tough game or very logical. They wants easy going game
with little tough game.