Paco Rabanne: Marketing Strategy, Promotion Analysis, and Advertising

This report provides an analysis of Paco Rabanne's marketing strategies and promotional activities. It examines how the brand utilizes various promotional tools, including print media, hoarding, social media, and search engine optimization, to reach its target audience. The report highlights the brand's focus on attracting high-class consumers and perfume lovers through targeted advertising. It discusses the effectiveness of different promotional methods in the current market environment, emphasizing the use of advanced technology and digital platforms. The analysis covers how Paco Rabanne aims to expand its market reach and increase profits by leveraging both traditional and modern advertising techniques.

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Poster

Traditional form of promotions Paco Rabanne
use print media and hoarding because it covers
less cost and at the same time covers the large
audience. Using this media in promotion they
will attract those people who are seeing the
newspaper on daily bases and attracted towards
the seeing the ads in this. It will enhance the
sales and profits of the company.
As per the demand of the current environment
today’s people are more addicted towards the
use of advances technology and because of this
company use the social media and search
engine optimization.
Paco Rabanne is one of best leading and luxury
company which is deal in fashion and beauty
products its men’s perfume are very famous and
premium quality product. To enhance and
explore the business enterprise worldwide it uses
various promotional tools. In this it uses
traditional and modern ways of advertising their
men’s perfumes so it will attracts many
customers and covers wide range of public.
Basically it is targeted the high-elite people who
are brand conscious and who are perfume lover.
In this they use different promotional tools like
print media, hoarding, social media and search
engine optimization. By using these tools they
will cover the international market and earns a
higher profit and maximize the market growth.
To attract more and more peoples
they use face book and instagram
because people are constantly using
this app for relax themselves at this
time they see the ads and this will
helps the company to increase the
profits and sales. Organization targets
those people who are brand
conscious, perfume lovers and most
importantly high-class people who
spend money on this
Lutnick, H.W. and et. al.,
2017. System for managing
promotions. U.S. Patent 9,600,959.
Zinovyeva, N. and Bagues, M., 2015.
The role of connections in academic
promotions. American Economic
Journal: Applied Economics. 7(2).
pp.264-92.
References