Paco Rabanne: Marketing Strategies, Promotional Tools, and Analysis

This report analyzes the marketing strategies employed by Paco Rabanne, a luxury brand specializing in perfumes and fashion products. It examines the use of various promotional tools, including traditional methods like print media and billboards, as well as modern approaches such as social media and search engine optimization. The report highlights how Paco Rabanne targets a specific demographic: brand-conscious, high-income individuals and perfume enthusiasts. It discusses the importance of these strategies in expanding market reach, increasing sales, and maximizing profits. The report also references the use of technology to enhance the company's marketing efforts, demonstrating the importance of adapting to the current technological landscape to effectively promote its products.

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Poster

Traditional form of promotions Paco Rabanne use print
media and hoarding because it covers less cost and at
the same time covers the large audience. Using this
media in promotion they will attract those people who
are seeing the newspaper on daily bases and attracted
towards the seeing the ads in this. It will enhance the
sales and profits of the company.
As per the demand of the current environment today’s
people are more addicted towards the use of advances
technology and because of this company use the social
media and search engine optimization.
Paco Rabanne is one of best leading and luxury company
which is deal in fashion and beauty products its men’s
perfume are very famous and premium quality product.
To enhance and explore the business enterprise worldwide
it uses various promotional tools. In this it uses traditional
and modern ways of advertising their men’s perfumes so
it will attracts many customers and covers wide range of
public.
Basically it is targeted the high-elite people who are brand
conscious and who are perfume lover. In this they use
different promotional tools like print media, hoarding,
social media and search engine optimization. By using
these tools they will cover the international market and
earns a higher profit and maximize the market growth.
To attract more and more peoples they use
face book and instagram because people are
constantly using this app for relax
themselves at this time they see the ads and
this will helps the company to increase the
profits and sales. Organization targets those
people who are brand conscious, perfume
lovers and most importantly high-class
people who spend money on this
Lutnick, H.W. and et. al., 2017. System for
managing promotions. U.S. Patent
9,600,959.
Zinovyeva, N. and Bagues, M., 2015. The
role of connections in academic
promotions. American Economic Journal:
Applied Economics. 7(2). pp.264-92.
References