PAK'nSAVE: Analyzing Strategic Directions and Competitors

This report provides an in-depth analysis of PAK'nSAVE, a prominent discount supermarket chain in New Zealand. The report begins with an introduction to PAK'nSAVE, including its founding, mission, and strategic direction. It then identifies and analyzes the company's direct and indirect competitors, such as Countdown and New World, highlighting their product offerings and differentiating factors. The core of the report focuses on PAK'nSAVE's current positioning strategy and proposes recommendations for future positioning. Finally, the report concludes with a summary of the key findings and insights gained during the research process. The report provides a comprehensive overview of PAK'nSAVE's market position, competitive landscape, and strategic considerations.

PAK n SAVE
INTRODUCTION
write about the company and what you are going to do in the report. Give some idea about it.
BACKGROUND
The company is the New Zealand’s discount food warehouse chain which is owned by the
cooperatives of the foodstuff. The company was founded in 1985. The company provides
groceries and food at the low prices. The company is among the three largest super markets of
the New Zealand. The other companies are Countdown and the new world.
MISSION
The mission of the company is to provide groceries and food to the people at a very low cost so
that they can access to it.
STRATEGIC DIRECTION
1. Current strategy of the company
2. Suggest improvements and other ways.
COMPETITORS
1. Direct competitor- find the direct competitor of the company and explain what similar
products and services they provide to the customers and how they are different from the
given company. (Countdown and the new world).
2. Indirect competitors- they are the ones who provides the services and products which
are different but have an impact on the company.
POSITIONING STRATEGY
1. The current positioning strategy of the company
2. Recommended positioning strategy
CONCLUSION
Write what you have done in the report and what have u learnt while making the report.