PAK’nSAVE: Online Sales Strategy Implementation and Analysis Report

This report provides a comprehensive analysis of PAK'nSAVE's sales strategy, focusing on the implementation of an online sales platform. The report begins with an introduction to PAK'nSAVE, a New Zealand discount food chain, and its current situation, including its mission, vision, core values, and strategies. A PESTLE analysis examines the external factors affecting the business, while a SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats. The core of the report involves the application of the Zachman Framework to analyze the enterprise architecture, providing a structured approach to defining the business's scope, context, and IT implementation strategy for online sales. The report also includes a gap analysis and a conceptual model, leading to a problem statement and proposed solutions. The report concludes with a discussion of additional goals and a break-even analysis, offering insights into the potential success of the proposed online sales strategy. References are also provided.

Running head: SALES STRATEGY OF PAK’nSAVE
SALES STRATEGY OF PAK’nSAVE
Name of the student:
Name of the university:
Author Note:

1SALES STRATEGY OF PAK’nSAVE
Table of Contents
1.0 Introduction..........................................................................................................................2
2.0 Current situation...................................................................................................................2
3.0 PESTLE................................................................................................................................4
4.0 SWOT..................................................................................................................................5
5.0 ENTERPRISE ARCHITECTURE.......................................................................................6
6.0 ZACHMAN Framework......................................................................................................7
7.0 Implementation of ZACHMAN Framework.....................................................................10
8.0 Problem statement..............................................................................................................10
9.0 Conceptual Model..............................................................................................................11
10.0 Break even analysis..........................................................................................................14
11.0 Additional goal.................................................................................................................15
12.0 Conclusion........................................................................................................................15
13.0 References........................................................................................................................16

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1.0 Introduction
The following report is all about PAK’nSAVE which is considered to be as a New
Zealand discount food chain. In the year 1985, the organization was founded which is known
to be last of the three major chains of supermarket. At present, the organization has around 57
stores, which are operating in north and south of New Zealand. The focus of this organization
is providing everyday food and groceries at minimum price. The present slogan of the
organization is “New Zealand Lowest Food price”. Considering the year 2015, the
organization is considered cheapest supermarket in whole New Zealand in the last few years
of survey. As the main policy of this organization is all about providing everyday food and
groceries at minimum rate (Ying, 2017). The demand of this supermarket is high in whole
New Zealand. Considering the customer point of view, there are not satisfied, as they have to
deal with traffic, which are close to city. In some cases, people will not be able to drive
because of heavy lifts. Therefore, the best solution for tackling this issue is adopting online
sales. Customer satisfaction is one of biggest factor in the domain of online sales. This
particular information technology strategy will ultimately enhance the customer satisfaction
level.
In the coming pages of the report, an overview of implementation strategy for online
sale in PAK’nSAVE has been provided (Moon, Sarmah & Saha, 2018). In addition, Zachman
Framework has been used for analysing some of the key aspect of the case study. In addition,
both SWOT and PESTLE analysis has been done on this organization. A gap analysis has
been carried out which help in analysing competitive advantage and methods of improvement
in those area. The next section deals with proposed strategy for tacking the issue.

3SALES STRATEGY OF PAK’nSAVE
2.0 Current situation
I have provided some new approaches by which the organization might look for so
that they can improve the business. It has certain potential, which are associated with
organization. The proposed online strategy will help in reaching most of the distant customer
that are associated with organization (Liu, Han & Zhuang, 2019). Use of internet and cloud
computing which is required for improving the business is known to be vital terminology
(Chen, 2016). The mere emphasizes of online shopping is all about providing global exposure
of this supermarket (Soegoto, Juliana & Oktafiani, 2018). It is expected that use of
information technology in the business can bring huge number of benefits. The biggest
emphasizes is all about storage for data which helps in carrying out transaction of products
(Ali & Lee, 2018). It will merely help in smooth execution by adaptation of information
technology in this domain.
Mission The mission of this organization is all about providing daily
foods and groceries at minimum price. The present slogan is
“New Zealand Lowest Food Price”.
Vision To provide quality products at an affordable rate from our
independent retailers and wholesalers. Most of food service
around the globe aim to provide international, distribution and
supply chain management.
Core Value Some of the core values of this organization are honesty,
integrity, respect, diversity, safety and inclusion.
Core Strategies The corner store of this supermarket is every day low price
(EDLP). The organization has never focused on price (Moon,
Sarmah & Saha, 2018). At present, customers have one-stop

4SALES STRATEGY OF PAK’nSAVE
shopping for list of things.
Strategic Priorities PAK’nSAVE has come up with a plan by which the organization
as the top in New Zealand. The project is completely based on
three main objectives that is
1. Saving money, living better
2. Play, Win and show
3. Faster, friendly and clean.
Operating priorities The first priority of this organisation is satisfied customer. It
would not be possible without range of business around the
whole New Zealand.
3.0 PESTLE
The pestle analysis of pak n save has been given below:
Economic Effect: In the domain of retail organization, Pak n Save is the biggest firm
in whole New Zealand. The organization earning cannot be compared to any other firm in the
industry. As a result of inflation, there is huge influence on the consumer goods (Soegoto &
Wardhani, 2018). Therefore, as a result the prices are likely to increase but the organization
provides goods at minimum price. But as a result of inflation of meal products, the
organization has lost many of loyal customers.
Environmental effect: Foodstuff in south island is found to be disappointing because
of dynamics, which includes results from earthquakes (Almutairi & Almuttiri, 2019).
Andrew, Jacqui, and all of their staff members, which has around 52 part time staff, are
affected because of this. Earthquake in Christchurch has reduces the price more than earlier.
The federal is not going to reduce its fees so as they have reduced their earnings.

5SALES STRATEGY OF PAK’nSAVE
Technological effect: The new grocery distribution centre in Palmerton makes use of
advanced computer technology. By using online shopping method, the customer can easily
buy things. Use of technology has ultimately enhanced the sale of this organization (Xiang &
Lei, 2016). Now people does not need to go physical to store, instead they can provide online
orders.
Legal Effect: By enhancing GST taxes by a value of 15 %, this organization can
increase its price rate return in the upcoming days (Liu, Han & Zhuang, 2019). It is expected
that this firm will lose most of its loyal customers. To tackle the situation, the organization
does not increase its price but instead it has reduced the price.
Socio-culture effect: Along with changes in the lifestyle of people, they also want
product with cleanness. All the products are provided cleanness in general pricing, so as a
result people like to buy product from this particular place (Auxier & Rueben, 2018). The
supermarket brand has been designed and developed in such a way that it can meet all the
customer needs.
4.0 SWOT
Strength Weakness
1. PAK’nSAVE is considered to be a premium
supermarket which has more than 57 stores in
New Zealand.
2. The supermarket provides low price on
everyday basis. In addition, it provides special
weekly price.
3. It offers community program that has provided
a good image of the store.
1. There is no provision for online ordering.
2. The stores are located in areas of heavy
traffic.
3. The store does not have high level of
marketing.

6SALES STRATEGY OF PAK’nSAVE
4. More than 15,000 employees working in this
organization.
Opportunities’ Threats
1. The supermarket can come up with online order
system along with home delivery option.
2. Geographical expansion in nearby countries.
3. Implementing CRM system for better
customer retention.
1. The supermarket lacks online ordering
system.
2. The outlets of supermarket has limited
parking space.
3. There is tough competition from giant
retailers.
5.0 ENTERPRISE ARCHITECTURE

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The e-commerce platform, integration platform as well as retail platform are mainly
adhered as the third party seller as well as home delivery partner (Xu, 2015). Moreover, the
catalog platform, ERP as well as the In-Store Systems are stated to be the In-Store Sales.
6.0 ZACHMAN Framework
This framework is significantly defined as the overall ontology in respect to an
enterprise thus adhering the conceptual infrastructures regarding the enterprise architecture
stated above (Widjaja & Munantyo, 2017). This mainly intends to provide an effective formal
as well as structured infrastructure in respect to the observation and thus defining the overall
aspects related with an organization. This mainly provides an effective schema in regards to
the classification, which potentially reflects the classifications among the historical
considerations (Santoso, Kauffman & Aristo, 2019). The reification mainly consists of the
potential transformations that are likely to be the Definition, Specification, Instantiation,
Representation as well as Configuration.
The overall infrastructure of the framework is depicted to be same in respect to the
analysis of a specific organization but the significant perspective of this framework is
depicted to be differing in respect to the overall services that are provided by the adhered
industry (Hernandez-Castro & Roberts, 2015). The industry, which is significantly adhered in
respect to the report, is depicted as the PAK’nSAVE. This industry significantly intends to
provide the online sales in respect to the customers that are associated with the different
modules of the organization (Indrasari, Hapsari & Sukesi, 2019). The IT online strategy that
are associated with the effective management of the services in respect to the stated
organization is depicted to be useful in regards to the amplification of the business of
PAK’nSAVE.

8SALES STRATEGY OF PAK’nSAVE
The significant ZACHMAN framework is provided in the figure below:
WHAT HOW WHERE WHO WHEN WHY
Scope
Contexts
The significant
implementation of
the information
technology in respect
to the enhancement
of the business.
Teh business will
significantly tend to provide
food in a lower rate to the
potential associated
customers.
The business mainly
operates in the country
of New Zealand thus
adhering the concept of
delivering the items
directly to their home.
The retail distributors as
well as the providers of
certain food industries
are mainly depicted as
the sectors which are
potentially important to
the business.
The strategy of the
online sales will be very
enhanced in respect to
the maintenance as
well as providing
effective services to the
customers of the
organization.
The significant goal of
the business is to
achieve the online
sales of the products
that are associated
with the effective
management fo the
business thus adhering
the business to be an
online one.
Business
Contexts
The definition of the
business entities are
to be provided as well
as the business
considerations are to
be maintained in
respect to
PAK’nSAVE.
The definition of the
business services are to be
well determined in respect
to the stated organization.
The overall network
infrastructure is depicted
to be analysed in respect
to the data services
provided by the
organization
The definition of the
business roles are
depicted to be significant
in respect to the overall
management of the data
processes.
The significant business
cycle is to be provided
effectively in respect to
the overall
management of the
business.
The sincere
motivational definition
is analysed thus
providing an effective
business solution to the
overall enterprise.

9SALES STRATEGY OF PAK’nSAVE
System
Logic
The inventory and the
overall system
definition is stated to
be followed for
effective business
management of the
organization.
The overall process
transformation in respect to
the overall maintenance of
the data is expected to be
effective in respect to the
business.
The overall network
administration is duly
enhanced in respect to
the overall management
of the business roles
associated with the
organization.
The overall
representation is
depicted as the overall
management of the
services associated with
the business
The system cycle as
well as the business
management is
depicted as the overall
management of the
system
The significant
motivation of the
system is depicted as
the enhanced
methodology for the
implementation of the
strategy
Technology
Physics
The effective
management of the
inventory is depicted
as the important
strategy in respect to
the management of
the business.
The overall process
transformation in respect to
the overall maintenance of
the data is expected to be
effective in respect to the
business.
The network strategy is
depicted as the effective
methodology is stated to
be effective.
The organizational
strategy is depicted to be
analysed in respect to
the overall framework
associated with the
stated organization
The significant
business cycle is to be
provided effectively in
respect to the overall
management of the
business.
the effective
motivation is
implemented in
respect to the overall
management of the
business thus adhering
the scope and goals of
the project
Operation
Classes
The operational
relationship is
depicted to be
analysed for the
overall structural
framework.
The transformational setup
in respect to the overall
management of the
business processes is
analysed here.
The initiation of the
network infrastructure is
stated to be effective for
the organization.
The role of the
operational strategies are
depicted to be analysed
in respect to the success
of the business.
The timing cycle is well
analysed for the
effective management
of the work.
The motivation is
depicted to effective in
respect to the overall
business strategies
associated with it.

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7.0 Implementation of ZACHMAN Framework
Zachman’s framework puts forward the structured as well as the disciplined way of
giving the definition of an enterprise. It has the inclusion of a representation presented in the
matrix form, consisting of six rows, contexts, the system logic, physics related to technology,
assemblies of the components along with that of six columns. By including a number of
proper diagrams, the terms as well as the business rules within the cells with the help of
which the enterprise can be defined.
The Zachman framework can be created by following the mentioned steps. These are,
 Selecting the diagram>New from the one present on the application toolbar.
 Present in the new diagram window, the Zachman Framework is selected.
 Click on the next.
 The name of the diagram is entered along with the description. The field belonging to
the location puts forward the enabling to select the specific model for the storing of
the diagram.
 Click on Ok.
The diagrams, the terms as well as the rules of the business can be added directly into the
cells of the Zachman Framework to put forward a description of the enterprise belonging to
the differently existing perspectives. However, to edit a specific cell, it is necessary to click
upon it.
8.0 Problem statement
Problem statement can be defined as the concise description of an issue or condition
which has to be addressed in the first place. Identification of the gaps is one of the prime

11SALES STRATEGY OF PAK’nSAVE
contribution of a problem statement. This unit of this report shall be identifying a gap from
the previous assignment.
The previous part of the assignment failed to highlight how the post delivery service
of the IT system can be enhanced for PAK’nSAVE. Maintaining customer satisfaction is very
much required for the growth of any sort of business and this area was not covered up in the
previous assignment. The drawback of the online sales systems is terms of its inability to
understand the recent trends in the food industry. There are different categories of limitations
associated with the use of online sales systems in terms of the data security issues, privacy
issues of the online sales system, and the other challenge associated with the use of the online
sales system is managing the taxation policies coming from the government. The other
problems associated with the deployment of the online sales system which was not discussed
in the previous assignment is the privacy issue of the payment invoices. Technical issues of
the online sales platform such as downtime was not discussed as well. The other limitations
of the online sales system which was not elaborated in the previous assignment are
impersonal customer service department of PAK’nSAVE. Each of these problems is directly
associated with the organizational goals of this supermarket and retailing service
organization. It can also be said that the inconsistencies of this online business is mostly
associated with each of these problems.
Thus, each of each problems has to be addressed in the first place so that the desired
results are obtained after the introduction of the online sales system in PAK’nSAVE.
9.0 Conceptual Model
This unit of the paper is very much useful to understand the sub factors which shall be
playing an important role regarding the enactment of the online sales system in PAK’nSAVE.
The purpose of the entire process of this online sales system can be identified in the first

12SALES STRATEGY OF PAK’nSAVE
place using this conceptual model. The effectiveness of the proposed system can be also
understood by the investors of this project with the help of the conceptual model which will
be illustrating most of the sub factors such as the technological factors, social factors,
economic factors and political factor. Establishment of each of the sub factors shall also be
identified in the first place using the conceptual model.
Figure 1: Conceptual diagram for the proposed system in PAK’nSAVE
(Source: Created by the author)
The above conceptual diagram was very much significant to understand the factors
affecting significance of the proposed system. The technological factors which might have an
impact on the service provided by this online sales system such as internet connectivity, and
automation. The social factor, which might have an impact on the business process of
PAK’nSAVE, is the cultural differences between the users of the online sales system and the
strategic planner of PAK’nSAVE. The economic factor, which has to be considered regarding

13SALES STRATEGY OF PAK’nSAVE
the incorporation of the online sales system, is the local market conditions of the business
area and the foreign exchange rates. The impact of each of these factors on the proposed
system can be identified from the above conceptual diagram. The relationship among each
aspect of this project can also be understood in the first place. The significance of
maintaining communication procedure in each of these factors can also be understood from
this conceptual diagram. The probabilities of this project can also be identified in the first
place using this conceptual model.
Responding to the gap
The above conceptual diagram can be very much significant to understand that the
gaps which was identified in the previous unit of this report. The factors, which can have a
direct impact on the post delivery of this IT system, can be understood from this model . The
factors, which has to be considered in the first place in order to address the limitations of the
online IT systems such as the technological factor, and social factors was identified in the
conceptual diagram. The significance of the customer service department was also identified
from the social factors of this conceptual design. Thus, most of the gaps can be analysed and
understood in the first place using the above conceptual model.

14SALES STRATEGY OF PAK’nSAVE
10.0 Break even analysis
Figure 2: Identification of the costs involved in this project
(Source: Created by the author)
There are different categories of costs which is involved in this project such as the
operational cost and the additional cost. The operational cost of this project is $10000000 and
the additional cost of this project is $100000. The one time cost of this project is $10100000.
Considering a discount rate of 8% the NPV at the end of 5th year is $10100399.27.
Figure 3: Identification of the break even occurrence of this project
(Source: Created by the author)

15SALES STRATEGY OF PAK’nSAVE
The return on investment of this project is 1.08 and the break even occurrence of this
project was found to be 2.9 years which means after a period of 33 months the investors of
this project shall start making the profits.
11.0 Additional goal
New Behaviour Norm: The behaviour of each of the stakeholders associated with
this online sales system is directly associated with the service provided by this system. The
existing business approach of this organization must not be altered any circumstances. The
working methodology of this system must be understood by each and every stakeholders of
this business (Auxier & Rueben, 2018). The behaviour of the users are also very much
important regarding the service provided by this IT system.
New Cultural Norm: Expectations from each entity associated with this IT system
must be very much transparent in nature (Indrasari, Hapsari & Sukesi, 2019). Each of the
stakeholders who will be working with this IT system must understand the limitations of the
proposed system.
12.0 Conclusion
Thus, the overall report deals with the effective knowledge of the online business
strategy thus adhering the concept of the business model in respect to the overall framework
of the organization of PAK’nSAVE. The Analysis provided in this report in accordance to
SWOT as well as PESTLE is defined to be an effective methodology in respect to the overall
enhancement of the business associated with the organization. Moreover, the architecture of
enterprise also deals with the fact that the organization will be enhanced in their business
structure thus adhering the significance of the business. Thus, it can be concluded that the
organization of PAK’nSAVE will be enhanced in respect to their business functionalities for
providing service to their effective consumers associated with the organization.

16SALES STRATEGY OF PAK’nSAVE
13.0 References
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States. Tax Policy Center Brief. Washington, DC: Urban-Brookings Tax Policy
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Chen, F. (2016, June). Design and implementation based on ERP in the clothing sales
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online sales of elephant ivory via data mining. PeerJ Computer Science, 1, e10.
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Moon, I., Sarmah, S. P., & Saha, S. (2018). The impact of online sales on centralised and
decentralised dual-channel supply chains. European Journal of Industrial
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