Comprehensive Marketing Analysis of Pall-Ex Logistics

This report provides a comprehensive marketing analysis of Pall-Ex, a prominent UK-based logistics company. It begins with an executive summary and introduction, followed by a detailed PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors affe...Read More

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TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
PESTLE Analysis........................................................................................................................3
SWOT Analysis...........................................................................................................................4
Competitor analysis.....................................................................................................................5
Product analysis...........................................................................................................................5
Consumer analysis.......................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

EXECUTIVE SUMMARY
The file analyses the factors which can affect a company internally as well as externally. The file
analyses the strategy of company for the product, the target segment of the company and does a
competitor analysis for the company pall-ex.
INTRODUCTION
The file discusses about market and organisational forces acting on the organisation. The file
discusses about competitor analysis, product analysis of how the product has been differentiated.
The file also does a consumer analysis of who the customers are, their buying habits and what
influences their buying habits. The file focuses on the company pall-ex which is a prominent
logistics company in UK.
PESTLE Analysis
Political
The instability in governments can affect the long-term policies of Pall-ex. The tax change in
rates can affect the revenues of the company in positive or negative way. The variations in prices
of commodities due to political reasons, variations in fuel prices and oil rates can affect the
business of the company. A stable and non-interference policy will help company grow.
Economical
The change in economic situation of UK has affected transportation costs. The economy
shrinkage has caused loss in business in current times and pall ex has also gone through these
times (Leinonen, 2020).
Social
The social factors can be demographic such as the age of logistic drivers, issues coming their
way, health and environmental consciousness of company towards employees and environmental

issues raised by logistics. The labour laws concerning the logistics employees and impact on
employee motivation are all assessed in social factors.
Technological factors
The factors such as real time tracking of vehicles gone for transportation, database for storage of
goods and vehicles, information flow process are influential in determining the changing
scenario of logistics.
Legal
The company can be affected by factors like dealing with transportation of goods outside the
country and following the laws and regulations, compliance of labour laws followed, obligations
to be honoured timely of contracts are the legal factors affecting pall-ex (Leinonen, 2020).
Environmental factors
Logistics require transport which causes pollution levels in air to rise and increase in carbon
emissions. Company has to control them by introduction of renewable methods and upgrading
vehicles to cause less pollution.
SWOT Analysis
Strengths
Pallex is one of the leading employers in UK which takes services of companies domestic as well
as outside UK. Thus, it has more than a national presence. The company has done investment in
tracking systems online of the vehicles and the batches of goods being convenient for its
customers (Klimenok, 2017).
Weaknesses
The weaknesses are the less investment being done in new team building. Most of the drivers are
around 40s and the team does not have a blend of youth. The rising fuel prices and the
operational costs are also a challenge for the company.

Opportunities
The large variety of shipping services with world going global can be an opportunity for Pallex
to delve in. The growth in logistics market with countries doing investment in different channels
is yet another opportunity.
Threats
Rising operational costs and increase in competitors as well as fuel prices is a challenge before
the company. Also, the increasing age of drivers with no young people in the queue serves as a
threat to the company.
Competitor analysis
Pall-ex has competition from other competitors in the same line like Palletforce, Palletline etc.
Palletforce is one of the big brands in logistics which moves and transports goods at small and
large scale both. It has revenue of $119 million (Guo and et.al., 2017).
Palletline is the organisation which specialises in single or multi pallet consignments delivery in
UK as well as Europe and runs service overnight and as per requirements of customers.
Innovation is prime here to make better customer experience. It has revenue of $47 million.
Product analysis
Company has promoted its USPs like Pall-ex customer services which come of help in times
when customer has to track the shipment and wants to know the status of the shipment and is
unable to find himself. The customer thus gets the query solved by contacting the customer
department and gets satisfaction of the shipment being in transit and the time duration in which it
shall be received. The other USP is the user-friendly software. The software allows customers to
register online, select the service option and make online payment in a simplified process
benefitting the customer to not move to office every time for a deal.
Consumer analysis
The customers of pallex are big and small-scale businesses who either want to expand their
services domestically or internationally. A group of 450 independent hauliers operate in network
of Pallex of which regionally based member collects freight from customers, consolidate them at

depot and line haul it at the company’s transhipment hub. Thus the target customers for the
company are both big as well as small scale businesses. Pallex not only supplies services but also
compliments their business.
CONCLUSION
This is to conclude that the market and organisational analysis of company helps company locate
and prioritize which factors to be addressed on and own strengths as well as weaknesses which
can be improved on. Further opportunities can be assessed to increase business operations. The
competitor analysis shows the strategy which competitors follow and how pallex can learn from
them and also gives an insight into their market share. The product analysis of the company
shows the USP which differentiates customer experience from others and company’s zeal to
provide best of services. A customer analysis about the target market describe the needs of
customers and the way company uses its operations to help them.

REFERENCES
Books and journals
Leinonen, V.T., 2020. Future of logistics: Opportunities and threats.
Klimenok, S., 2017. Marketing and sales development in the logistics startup.
Guo, L., Sharma, R., Yin, L., Lu, R. and Rong, K., 2017. Automated competitor analysis using
big data analytics. Business process management journal.
Caber, M., Albayrak, T. and İsmayıllı, T., 2017, April. Analysis of congress destinations'
competitiveness using importance performance competitor analysis. In Journal of
Convention & Event Tourism (Vol. 18, No. 2, pp. 100-117). Routledge.

Online
Author surname, First letter of name., 2020 [Online]. Available through: <online-website-link>
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