Palma de Mallorca Tourism: An Investment Feasibility Analysis Report

This report assesses the feasibility of tourism investment in Palma de Mallorca, Spain, based on a visit in April 2019. It evaluates the destination's attractions, amenities, activities, climate, accessibility, and health & safety. The report also analyzes Palma de Mallorca using the Travel and Tourism Competi...Read More

Palma de Mallorca
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Table of Contents
PART A...........................................................................................................................................3
PART B...........................................................................................................................................4
REFERENCES................................................................................................................................6
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PART A
Destination Palma de Mallorca
Why and When I visited the Palms de Mallorca in
2019 in April. My trip was of 4
days. I choose this destination
because it is my dream list. Also,
Spain is a beautiful country with a
natural beauty and inspiring land
scape. Also, there are beaches,
mountains, etc.
Location It is largest city in Balearic island
in Spain and located at south coast
of Mallorca on Bay of Palma. The
density of city is 2000 km2. And
population is 550,000 (Alemany-
Hormaeche, Rejón-Guardia, and García-
Sastre, 2019).
Accommodation (Types
available at your destination)
There are different types of
accommodation available such as
hotels, resorts, zostel, etc. But
mostly there are hotels and resorts
available at average cost.
Climate The area is having a hot summer
climate but it is not too cold nor
too hot. The temperature of area is
nice during entire year. There are
some weeks of cold and rain. the
average temperature is 9.5 degree
Celsius in Jan feb to 24.5 degree is
August.
Access (to and within
destinations)
The access of Mallorca is through
boat and air. There is no road
access to go location. But within
city road access is there (Batle,
Garau-Vadell, and Orfila-Sintes, 2020).
Health, Safety and security I found that Mallorca is safe than
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issues Barcelona and other cities. The
crime rate is much lower than any
other tourist spot. Besides, there
are no health issue which I found in
city.
Attractions I analysed that there are various
tourist attractions in palma de
Mallorca that are cathedral de
mallorc, castell de bellver, palm
aquarium, calo des moro and
passeig des born.
Amenities In Palma de Mallorca there are
various amenities such as road,
buildings, shopping Centre, malls,
gym, markets, etc. where people
can relax and enjoy. Moreover,
there are some small island as
well.
Activities I found that there are many
activities to do in Palma de
Mallorca. There walking through
bellver castle can be done, cycling
can be done near seafront, Arab
bathes are there, sailing can be
done at beach, etc. these all
activities can be done there
(González-Pérez, 2019).
PART B
Travel and Tourism Competitive Index (TTCI)- The index is measuring of factors which
makes it attractive to develop business in tourism sector in individual country. The TTCI was
proposed by WEF and it measure policies and factor which make nation a feasible place to
invest. It provides a means to measure a country’s performance, and utilizes three sub indices
and their component parts to represent the overall quality, future potential and long term
sustainability of the tourism sector within each country assessed (Higaig, 2018). Likewise, for
Palma de Mallorca as well the TTCI index is measured on 4 criteria which is as below :
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Health and hygiene- I found that Spain rate 32nd in this index. There are proper sanitation
services available there. Also, pure drinking water is available which is required to live.
Furthermore, hospitals beds are in sufficient amount. So, in my view health and hygiene of
Palma de Mallorca is good. Occupational health and safety policy is applied there. It ensures safe
workplace and proper safety facilities. The factor of hygiene is people are highly disciplined and
focused towards their health. In future this will led to developing an attractive tourist destination.
International openness- I analysed that Spain rank is 43rd in this index. This means Palma de
Mallorca I not having international trade agreements. Moreover, in visa requirement the priority
is given to EU people. I got to know that there are many regional trade agreements which is done
by Palma de Mallorca with other cities (Moon, and Batle, 2018). Hence, it has resulted in
growth and development of that region. I will not invest in this place as there are no policy or
factor which promote international openness. This will not benefit me in investing it.
Air transport infrastructure- I evaluated that in air transport infra Spain rank 10th. Palma de
Mallorca is effectively connected with air transport as they having large airport. Furthermore, the
destination is connected through major cities of Spain like Barcelona, Madrid, and Valencia. I
evaluated that there are number of flights which depart and arrival. It makes it easy for tourist to
reach destination. The main factor of I think to invest is rise in number of tourist in Palma de
Mallorca. Also, in future destination will be connected with small cities of Spain as well. thus,
this will result in ease in reaching people to island. It will attract more people to visit and
improving economic growth and development (Morell, 2018).
Cultural resources and business travel – Spain rank 3rd in this index. I got to know that there are
various heritage cultural sites in Palma de Mallorca. For entertainment facility there is Son Moix
stadium of football in city. Hence, there are various cultural resources which attract tourist. As
Spain rank is high so I think that in future more tourist will be attracted to visit Palma de
Mallorca to explore cultural resources. This will result in growth of tourist area. The factor in
this is Mallorca is famous for its cultural sites. Furthermore, local authority will also promote
cultural heritage of destination.
Therefore, on above index I think that Palma de Mallorca is feasible place to invest in
future in tourism sector. the air transport, health and hygiene and cultural resources will enable in
increase tourism in that area (Moreno, and Otamendi, 2017). Hence, there can be high return of
investment made in future.
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REFERENCES
Books and journals
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