Strategic Analysis of Pan Pacific Hotel: Business and Marketing

This report provides a detailed analysis of the Pan Pacific Hotel, focusing on its business strategy, marketing approach, and competitive advantages. The report begins with an introduction to the hotel and its market targeting approach, including its business objectives, beliefs, and community. It then explores the company's business positioning strategy, marketing mix (product, place, price, promotion), and sales techniques. The analysis includes an examination of the hotel's existing markets, segments, and competitive advantages, with a SWOT analysis comparing the Pan Pacific with the Mandarin Oriental. Finally, the report discusses the hotel's existing and future development strategy, highlighting the incentives and plans necessary for enhancing its hotel facilities and expanding its market internationally. The study emphasizes the importance of understanding competitor strategies and maintaining a strong brand presence in the competitive Singapore hospitality market.

1. Introduction
A quick description of the hospitality association is provided in the report.
For study, the Pan Pacific hotel was chosen. This outlines the company’s
market targeting approach. It clarifies the business objectives, beliefs, and
community of the small Pan Pacific group. It outlines the organization’s
development plan. Through contrast, the study outlines the Pan Pacific
group’s possible production and success strategy and aspirations specific
to Singapore. This reveals why critical it will be for the service company to
assess and examine the intentions and tactics of the competitor's SWOT
analysis and brand positioning. This is a luxury hotel in Singapore's Marina
City. That Pan Pacific Resorts and Hotels are designing that. Including 38
levels, it's among the largest hotels in Singapore. There are 790
accommodations at the Pan Pacific hotel. In 2005, the hotel became
redesigned and modernized. In all, the hotel has 8 lifts. Inside also superb,
functional (Oyster, 2020).
This hotel offers numerous services including such convention hall, atrium,
pacific banquet halls, doorman, pacific open market, etc. Through addition,
the hotels offer a swimming pool, an open tennis court, Japanese cuisine
and a health club. The accommodation in the hotels are enticing and
great. In its conference room, the hotel hosts diverse activities and
conferences. The selective pan-Pacific division handles the institution's 5-
star luxury hotel operations and production. The accommodation is
situated in an excellent venue. It is located by the esplanade, where there
could be one event and celebrations for tourists. This is one of Singapore’s
biggest hotels. In addition, there is a cafeteria on the first floor of the
building. Within that sense, Singapore draws visitors. The hotel serves
fresh and healthy Japanese food, Italian food, and Chinese cuisine

2. Business positioning strategy
Company marketing approach divides agricultural goods as well as
services from goods entering the industry of its rival. A major element of a
promotional campaign is the placement method (Bowie & Buttle,
2004).The current performance of the restaurant market depends on the
technique of marketing strategies. Positioning approach fields provide the
positioning of characteristics, positioning of usage, targeting of
advantages, positioning of rivals, targeting of customers, positioning of
costs and targeting of market segments. In designing positioning
techniques, all these characteristics reflect a particular strategy, although
all of it want the shared goal of creating a positive impression in the eyes
of the clients or viewer (Kalafatis, 2000)
3. Existing markets and segments
The hotel needs to supply their clients all over the globe with outstanding
guest support. Therefore, that provides visitors and tourists with numerous
outstanding and reliable accommodation and luxury facilities. That goal of
the company seems to be to preserve the foundation's high-quality
facilities, security, accommodation, space, packages as well as other
resources. It boosts the knowledge of the company throughout the
hospitality market. In addition, in preparation to achieve hard-term targets
and priorities, the Pan Pacific Community Limited establishes and
strengthens communication tactics, techniques and schedules. The resort
offers exceptional accommodation and hotel facilities to visitors and
customers at affordable rates in a precise and desirable venue. This
enhances its position and importance of hospitality in the growth and
building of the nation's society (Camilleri, 2016). The hotel supplies
Singapore visitors and residents with different kinds of facilities. This
business sells different kinds of options for nutrition and several many
services are sometimes offered. Which offers fitness facilities for visitors
including travelers and gaming card spaces. In addition, it offers many
complimentary facilities like Wi-Fi and unlimited meals, etc.
Primarily, the small pan-pacific community focuses on visitors and visitors
around the planet. That draw the most visitors throughout the region, the
company allows an efficient market strategy. Multiple different aspects
influence the company's corporate practices and processes, including
such socioeconomic, physiological, profiling and regional aspects. The
business targets the numerous visitors in the city of Singapore that visit. It
provides visitors with premium and five-star hotel amenities. It also
operates hotel facilities for travelers and visitors .Business classification as
that method for separating as well as distributing a business on its strength
of various requirements including features across prospective, outstanding

consumers across divisions and categories. It reflects on the social,
mental, psychographic and regional aspects and qualities of clients and
tracks them. That support the company market programs internationally, it
provides and produces a range of diverse clients with identical qualities
(Lantos, 2001). In approaching prospective buyers in the industry, based
on demographic attributes, personality attributes and statistical attributes
perform a crucial position (White, 1986).
4. Marketing strategy
This group's communications policy is really successful as well as
outstanding. Pan Pacific Group Limited's corporate campaign helps the
corporation in addition to sustain the company's development and
performance. In order to facilitate its offerings between the people around
the globe, the organization is implementing specific and successful
methods and methods. It supports the local and also foreign clients with
facilities (Munn, 2017)
5. Marketing Mix
Promotional combination is a common term utilized to define any various
forms of decisions companies get to create in the entire system of
promoting an item or services. The 4Ps becomes the method of describing
the marketing mix, perhaps the best-known method, which is originally
articulated by E. J. McCarthy in his book in 1960.
 Product
The Pan Pacific seems to be a hospitality business that supplies
visitors as well as customers in Singapore with varied hospitality
and tourism facilities. In hotel facilities, the agency provides a range
of amenities to visitors and travelers, such as reliable and
outstanding lodging, facilities and nutrition facilities. It has become
claimed also that hospitality association supplies its customers
worldwide with exemplary hotel facilities. It would support to
conquer its business rivals (Milano, 2015).
 Place
Creation, Efficiency Company depends in position, venue in their
business. That alone is quite popular by its glamorous place in the
country. The corporation has a powerful and trained staff to manage
the amenities mostly in business. It offers visitors and clients with

great expectations and reliability of facilities to boost and raise the
business's sales and benefit (Milano, 2015).
 Price
Value performs a critical position in the management of hospitality
and creating a business strategy is beneficial. The hotel offers
clients and travelers with various facilities. Higher amounts cannot
be paid by the hotel for its facilities. To lure medium-sized
individuals into the business, fair pricing must be retained. It must
supply visitors but also travelers with a sale to draw and keep
everyone (Milano, 2015).
 Promotion
In a hospitality company, promotional policy performs a critical
position. Media, the website, digital and social media, magazines,
public transport, become the means of marketing. In addition to the
above, the corporation uses marketing tactics to advertise the
product of the hotel business. The organization is willing to hold
numerous activities and workshops to advertise its facilities in
Singapore with the use of advertising strategies. In addition, the
organization engages in advertising and publicity activities
worldwide (Milano, 2015).
6. Sales techniques
In order to maximize the business's profits and income, advertising
strategies perform a critical role.
Hospitality companies can effectively accomplish priorities and targets with
the application of marketing strategies. The strategies of marketing tend to
improve the corporation's sales and benefit. The business gains more
consumers in the industry by using the marketing process. In addition, the
corporation employs modern retail strategies to extend the enterprise
internationally (Brooks, 2004). The corporation offers its workers with
instruction to support and facilitate the institution's products. The
hospitality company gives its consumers different deals and incentives to
retain a strong place and reputation in the industry. Throughout this way,
the company is able to conquer its competition and achieve numerous
competitive advantages in the industry. The company will take advantage
of further promotions while using the brand marketing process. Using the
marketing strategy, workers can clearly grasp the transport shoppers.

7. Existing capabilities & competitive advantages
This group is one of the nation’s biggest company. Company's community
is quite outstanding and productive. The resort retains a pleasant and
productive friendship with visitors and visitors by successful culture. The
hospitality company's key principles are tradition, belief structures,
knowledge, perspective, and expertise (Smallwood & Ulrich, 2004). The
hospitality company offers skilled and future workers with outstanding and
fair job options and benefits. That staff performs a critical position in the
Pan Pacific community, which is restricted to supplying its consumers
around the world with outstanding and efficient products. Excluding
adequate people capital, the company will not have a large and adequate
role in the market. Inside the company, it ensures efficiency. Throughout
addition, with both the aid of its powerful and superb branding strategy, the
company is acquiring significant value in Singapore. Value management is
a technique established by Michael porter to use the technique of the
group.
The hospitality company achieves different competitive benefits by
employing this approach. The company retains cheaper premiums in the
sector by pricing strategy. In order to accomplish long-term targets and
priorities, value management approach is seen by the different industries
all over the globe. In addition, the organization uses the concentration
approach to draw more nationwide visitors and clients. It is one of the
three generic methods. This approach reflects on the growth of its
corporate interests and projects throughout the industry across different
means. That create a powerful strategic edge, it analysis concentrates on
a specific segment. The key objectives of this approach are to provide
consumers, travelers, and travelers around the world with happiness. In
fact, the organization uses the technique of distinction to achieve multiple
business advantages. The organization develops promotions and services
through such a approach to draw more visitors. Throughout this manner,
the enterprise takes many benefits with its efficient methods and tactics.
The business is increasing operating costs and increasing visitor facilities
via these techniques ( Sanford,2017)
8. SWOT analysis
SWOT analysis is a structure that used determine the market advantage of
an organization and also to establish tactical strategy (Kang, 2010). It
evaluates internal and external influences, and long as the capacity of
today and tomorrow.
A SWOT analysis is meant to encourage a practical, fact-based, data-
driven insight at such an enterprise, its strategies, or a company's
advantages and disadvantages (Porter, 1980). By eliminating pre - given
biases or grey fields but rather relying on real-life contexts, the company

has to maintain the research correct. This should be seen by businesses
both as reference and not simply as a prescription. I’m going to compare
SWOT with Mandarin Orient (Tripexpert corporative)
SWOT Pan pacific Mandarin Orient
Strength Rating slightly lower than
Mandarin orient.
They have privet balconies
with ocean view.
They got tennis court.
Fax, photocopy available.
Spa and saloon
opportunities.
Heated pool.
Weakness Only have saloon.
Never get heated pool.
Resort has been under comp
any ownership.
Must therefore obey
laws and legislation.
The method of decision-
making needs quite deep
period.
Meals & salary count seem to
be the highest expenses.
Huge expenditures of static
facilities including fixtures.
Rating slightly stronger
than Pan Pacific.
Never get privet
balconies and ocean
views.
Don’t get tennis court
Fax, photocopy not
available.
Resort has been under c
ompany ownership.
Huge expenditures of
static facilities including
fixtures.
Opportunitie
s
Possibilities that boost
current casual dining sector
sales.
Staff members seem to be
more knowledgeable that has
advanced expertise of other
fields to boost overall
revenues as from kitchen
sector, such that efficiency
can be enhanced.
Option to obtain a new
advantage through
creating a good and
system especially to
everyone.
Threats Highest accommodation with
prestige pictured.
Other top destinations in the
city.
Other top destinations in
the city.

9. Existing and future development strategy
To extend its market internationally and raise the corporation's revenues,
the Pan Pacific group limited incorporates the different forms of production
and success plan. Throughout the Pan Pacific hospitality company, these
are numerous incentives necessary. That's one of the main development
tactics for enhancing the hospitality industry's hotel facilities. The business
offers numerous amenities, like quarters, customer medical services,
reliable lodging as well as other facilities. The business is expanding its
hotel facilities to supply visitors and tourists with outstanding consumer
support for product development (Aurik, 2014)
10. Market penetration
Pan Pacific Group Limited is internationally excellently - recognized
community and product (Reeves & Deimler, 2011). Consequently, the role
of both the company as well as the reputation of a hospitality sector are
not determined by market growth. The company aims after the economic
and judicial instability that remains in the sector by employing this
approach. It would continue to increasing the company's core problems
and hurdles.
11. Market development
Business growth is a specific approach for drawing more travelers and
tourists to the business. The hospitality company is growing its income and
revenues by utilizing business growth. Business growth policy adds to the
sustainable benefits of the business (Kumar, 2010).
12. Joint venture
According to Business and human rights resource center (2020) on 26
October 2013, Pan Pacific Hospitality joined into a provisional partnership
arrangement with a joint venture organization in Myanmar. The City
Square and Swe Taung Junction City joint venture buy, grow and build
348 rooms run firm. It’s located in Junction City, near Yangon's main city
center. Business in Myanmar is significant construction and commercial
property construction business that is designing and constructing the first
pan-Pacific hotel in Myanmar. This brand is established Yangon Pan
Pacific. Partnership on a shareholding basis of which the Shwe Taung
group owns & controls 60 percent stake restricted holding in the pan-
Pacific hotel group and retains a 20 percent stake. In comparison, City
square Pte Ltd holds 20 percent of business share .In addition to the
above, legislative licenses have been implemented. The collaboration was
formed on October 26, 2013, with a signing ceremony in Myanmar. In
addition, the 348 guest rooms are operated by the guest. Also as product

promoter for both firms, the members of Singapore are named. Shwe
Taung creates and constructs retail mall operations, power, technology
development, land growth, and product quality building sector portfolios. It
will become a huge platform for target markets, visitors and visitors. 348
stunning and quite well-furnished accommodation and a broad range of
spacious and convenient visitor amenities are provided only at Pan Pacific
Yangon, including the salon, gym, conference space, swimming pool and
dining restaurants. Famous attractions such as the Yangon Canal,
downtown Yangon, and the Anglican Trinity Church will also be accessible
at the hotel.
13. Recommendation
Throughout order that raise the sales, profits of hospitality, visitors and
tourists perform crucial position in that hospitality business. Pan Pacific
Community Limited would, however, supply everyone with special,
creative products. Help enhance the venue's facilities, workers could
obtain input both visitors, customers. Manner, over the past several
seasons, the visitor feedback has become strong. Digital analysis reviews
could even also be taken up by the workers.
It is possible to use several instruments and calculation indexes, the most
commonly used of that is website analytics, assess the present incarnation
of service quality and monitor improvement over time. Through investigate
the effectiveness by visitors regarding specific facets of remain
impressions, such indexes give a great review. Combining various forms
of indicators can be the ideal route.
Assume regarding increasing the productivity of workers by providing
personnel not just with benefits, and also through improved opportunities
for doing their work.
14. Conclusion
Portfolio is focused mostly on framework of hotel. Outlines market area
plan of the Pan Pacific group and the minimal potential production and
growth strategies. On the basis of the aforementioned topic, it was
established largest markets also offers visitors travelers around the world
with exclusive and outstanding facilities. In order to retain a strong role in
the immediate future, the group must strengthen its growth strategy and
market level initiatives. Also discusses business model. Organization will
then pursue successful, creative campaign tactics so combat economy's
rivals. Hospitality may gain full management, development.