Effective Communication During Pandemic: Issues, Solutions & Actions

This report examines the challenges and solutions related to communication during the COVID-19 pandemic, highlighting the shift from office to remote work and its impact on businesses. It discusses the importance of constant, concise, and honest communication, referencing the case of J. Crew's bankruptcy due to communication failures. The report links these issues to communication theories and provides examples of successful adaptations by companies like Google and Walmart. It also proposes solutions such as improving online platforms, investing in web marketing, and providing seamless customer-focused online services. The report further reflects on the presentation of this work, emphasizing understanding the audience, providing a clear overview, and focusing on key topics. Finally, it addresses feedback received, focusing on enhancing key areas, improving performance, and fostering better relationships between team leaders and staff, suggesting actions like attending group meetings, seeking advisors, and maintaining a positive attitude. The report also includes a list of references.

Communicating during a
global pandemic and the
potential issues
Introduction:
Communication is neither
message transmission nor message
reception. Communication must be
constant, concise, and honest.
Changes in communication can also
have a huge impact on a firm.
During Covid, it became necessary
to transition from an office to a
work-from-home environment, and
this move has a significant influence
on both the employee and the
company. However, Covid is not the
explanation; businesses must adapt
their message in diverse scenarios.

Background
During the second quarter of 2020, companies were forced
to close their doors as a result of COVID-19. When the
COVID-19 issue initially arose, organizations all across the
globe were thrown into such a state of uncertainty that it
was difficult for many to predict whether or not they would
survive. J. Crew is a multi-brand specialty shop based in the
United States (U.S.News. 2022). Stores had been closed for
weeks, businesses had been shuttered, and consumers had
been confined to their homes. Consequently, sales to across
the board were in free fall mode. J. Crew had been suffering
from the reduction in mall traffic and the increase of internet
retailers over the previous several years and discovered
itself in a precarious situation when a global epidemic struck.
J. Crew went bust during the Covid epidemic due to a lack of
communication with customers.

Linking the theories
Companies should not only consider what is being said
within commercial and marketing communications, but
also consider internal company communications, FDA or
other government communications, investor
communications and medical or scientific
communications (Whittlesey, 2020).
During the first months of the pandemic, industry
reports showed that digital media use tremendously
increased as people spent more time at home due to
coronavirus lockdowns (Kemp, 2020).

Example
solutions to
the issues
from real
companies
Google and Walmart are
positive examples of how to
manage and adapting company
in crisis

My own
solutions to
the issues
 DURING THE EPIDEMIC, EVERYTHING WAS DONE OVER
THE INTERNET.
 CUSTOMERS STOPPED VISITING TO THE MARKET AND
BEGAN PURCHASING THEIR GOODS ONLINE.
 CONSEQUENTLY, BUSINESSES SHOULD CONCENTRATE
THEIR EFFORTS AT THIS TIME ON IMPROVING THE
EFFECTIVENESS OF THEIR ONLINE PLATFORMS IN ORDER
TO BETTER CONTACT CLIENTS AND MEET THEIR NEEDS.
 THEY SHOULD INVEST HEAVILY IN WEB MARKETING IN
ORDER TO BRING THEIR ITEMS TO THE ATTENTION OF
POTENTIAL BUYERS.
 IN ADDITION, THEY SHOULD STRENGTHEN THEIR
INTERNET SERVICE AND MAKE IT AVAILABLE 24 HOURS A
DAY, SEVEN DAYS A WEEK.
 EVERY STEP OF THE PROCESS, FROM PLACING AN
ORDER ONLINE TO PROVIDING IT ON TIME AND WITH A
HIGH-QUALITY PRODUCT, SHOULD BE SEAMLESS AND
CUSTOMER-FOCUSED.

What went well in the
presentation
and why1. The first and most effective rule of presenting the work is to understand
about the perspective of the members. If individual keep the members in the
mind at the time of presenting or preparing for the presentation then and in
the individual will be on their way to a successful presentation. As the above
presentation topic about the COVID - 19 pandemic impact on the nation.
2. The following will consider about that it will be supportable to offer a brief
overview about the presentation that will help the members in following the
structure of the presentation. By introducing the information about COVID -
19 that what the researcher had research full stop it will also relates to the
issues and solutions that are also an important part of any presentation.
3. At last it involves general rule of avoiding the difficult points and the
individual ensure that at the time of presenting the presentation the main
topic of COVID - 19 will include most of the time as effectively and efficiently.
And at lastly the presentation should cover summary and conclusion that
covers all the results and discussion about COVID - 19 pandemic situation.

What improvements need to be
made according to the Feedback
1. Feedback is a critical path of enhancing the key areas as also it is a procedure
evaluating, discussing and arranging suitable terms in the management. It is term
to be an activity that are used to provide constructive data to the individuals. The
procedure of giving feedback develop an open working dealings between the
executives and workers that enable them to know about their progress and
development towards their common goal in an effective and efficient manner.
2. By providing directions in determining the performance indicator and enable their
workers to know about their development towards their common target. The
following presentation involves the key role of the COVID – 19 pandemic issues.
3. A motivated group is frequently of productive one. Feedback motivate workers to
attain their targets and aims. It also support them ineffective wonders standing
about the strength and weakness that allowed them for developing the bright
future. Feedback and also enhance and improve the performance of the
presentation and performance. Workers should understand their role on the team
and the task they are performing will expected to be complete on time and as well
as before deadline by which they can attain their common target in an effective.

What actions will you take to
make the suggested
improvements By managing and satisfying the desires and objective to understand more about the
manager of the presentation that covers suitable and effective areas. It is attainable by
being presenting for all group meetings, practicing to attend the targets and exercising
the dealings. On the other hand by seeking advisors will also help to resolve the queries
and issues and also help them to easily co-ordinate with additional division with the aim
of offering effective improvement.
 Team leaders and executives of the department head try to make effective and efficient
relationship between them and their workers or other staff faculty. It will develop a
respectable situation and offer them their highly upgrades in their performance that are
related to the work full stop the overall dealing relates to the building healthy and
effective relationship with team leaders or executives of the department had to
maintain the balance of their work in an effective and efficient manner.
 At last is also cover the suitable point that having a positive attitude will work effectively
in managing their roles and task in the management at the time of covid-19 pandemic
situation. Workers to adapt new environment and situation in which they can manage
their work balance suitably and try to attain their common targets before deadline.

List of References
 Danziger, N Pamela, 2020. Is There a Hope for J. Crew After Bankruptcy. Forbes [ONLINE] Available at: https://www.forbes.com/sites/pamdanziger/2020/05/06/sooner-rather-than-later-is-best-when-it-comes-to-
coronavirus-induced-retail-bankruptcy-filings-but-for-j-crew-it-may-be-too-late/?sh=22e1aa03505e slide=2. [Accessed 3 February 2022].
 Kalwes, J., Popp, D. and Rost-Hein, M., 2017. Digital transformation and the challenges for organizational communications: an introduction. In Out-thinking Organisational Communications (pp. 1-6). Springer, Cham.
 Kalwes, J., Popp, D. and Rost-Hein, M., 2017. Out-thinking organizational communications. The Impact of Digital Transformation. Cham: Springer International Publishing.
 Kemp S. 2020, April 24. Report: Most important data on digital audiences during coronavirus. Growth Quarters—The Next Web. TNW [ONLINE] Available at:
https://thenextweb.com/growth-quarters/2020/04/24/report-most-important-data-on-digital-audiences-during-coronavirus/ [Accessed 8 February 2022].
 Kerlin, J., 2020. Netflix: Rachel Whetstone.
 Korhan, O. and Ersoy, M., 2016. Usability and functionality factors of the social network site application users from the perspective of uses and gratification theory. Quality & quantity, 50(4), pp.1799-1816.
 Naidu, Richa. 2021, April 14. How the pandemic helped Walmart battle Amazon Marketplace for sellers. Reuters [Online] Available at: https://www.reuters.com/business/retail-consumer/how-pandemic-helped-
walmart-battle-amazon-marketplace-sellers-2021-04-14/. [Accessed 8 February 2022].
 Nwabueze, C. and Okonkwo, E., 2018. Rethinking the Bullet Theory in the Digital Age. International Journal of Media, Journalism and Mass Communications, 4(2), pp.1-10.
 Rajput, A.A., Li, Q., Zhang, C. and Mostafavi, A., 2020. Temporal network analysis of inter-organisational communications on social media during disasters: a study of Hurricane Harvey in Houston. International
journal of disaster risk reduction, 46, p.101622.
 Sengupta, S. 2020, October 27. Heider’s Attribution Theory. Management Weekly [ONLINE] Available at: https://managementweekly.org/heiders-attribution-theory/ [Accessed 9 February 2022].
 U.S.News. 2022. 7 Companies That Went Bankrupt Due to COVID. [ONLINE] Available at: https://money.usnews.com/investing/stock-market-news/slideshows/covid-bankrupt-companies?slide=2. [Accessed 2
February 2022].