Analyzing Pandemic's Impact on India's Automobile Sector: Jaguar

This case study investigates the impact of the ongoing pandemic on the automobile manufacturing sector in India, with a specific focus on Jaguar. The study employs a quantitative research methodology, utilizing both primary and secondary data collection methods to analyze the pandemic's effects on manufacturing practices, resource availability, and consumer behavior within the Indian automotive industry. Findings reveal that the pandemic negatively impacted Jaguar, leading to decreased sales, supply chain disruptions, and shifts in customer preferences. The research concludes with recommendations for Jaguar to mitigate these challenges and improve performance in the post-pandemic environment, offering valuable insights for decision-makers, investors, and students interested in the automotive sector.

Impact of ongoing pandemic on auto-
mobile manufacturing sector in India. A
study on Jaguar
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Acknowledgement
I would like to thank University who offer me a chance to perform research on this topic.
I would show my gratitude to my teachers who always help me to solve my query and assist me to meet the defined aim.
I would like to thank my parents who support me financially to meet the aim and assist me to enhance my knowledge.
Last but not the least, I would thank my friends who always help me to solve the issue.
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Abstract
Pandemic situation could affect to the whole business environment. Many industries got influenced out of the pandemic and
covid 19 situations. Auto mobile sector is one of such sector that got affected significantly inn India as a result of Covid 19 pandemic.
The industry is growing rapid in India. Covid pandemic directly affected to the manufacture related practices occurred in the auto
mobile sector in India. Resources were not properly available like human resources, finances, supplies and many other components
that could completely influence to the manufacturing practices entertained in India related to the auto mobile industry. Quantitative
research methodology has applied along with both methods of data collection such as primary as well secondary method to collect the
data and information is applied in this particular study area. Through primary source, it has been analysed that majority of the
employees are agreed that Jaguar is affected negatively with the pandemic and also due to change in the customer’s mindset the sales
of company has affected negatively. Moreover, pandemic has affected the company in negative manner in term of decrease in the
supply chain, change in the customer’s mindset etc. Therefore, by following the recommendation provided, Jaguar can also combat
from the challenges and raise the performance.
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Table of Contents
Acknowledgement.......................................................................................................................................................................................2
Abstract........................................................................................................................................................................................................3
CHAPTER 1: INTRODUCTION................................................................................................................................................................7
Background..............................................................................................................................................................................................7
Aim and Objectives.................................................................................................................................................................................7
Deliverables.............................................................................................................................................................................................8
Rationale..................................................................................................................................................................................................8
Scope of the study....................................................................................................................................................................................9
Significance...........................................................................................................................................................................................10
Structure of dissertation.........................................................................................................................................................................10
CHAPTER 2: LITERATURE REVIEW...................................................................................................................................................12
Theme 1: To determine the position of the automobile manufacturing in India and its impact on the country’s economy.................12
Theme 2: Impact of ongoing pandemic situation on the company Jaguar and automobile sector in India...........................................15
Theme 3: Identification of different challenges pandemic could create for the auto-mobile manufacturer in India............................17
Summary................................................................................................................................................................................................19
CHAPTER 3: METHODOLOGY...................................................................................20
Introduction............................................................................................................................................................................................20
Research Type.......................................................................................................................................................................................20
Research Approach................................................................................................................................................................................21
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Research Philosophy..............................................................................................................................................................................21
Data Collection......................................................................................................................................................................................22
Sampling................................................................................................................................................................................................22
Data Analysis.........................................................................................................................................................................................23
Ethical Consideration.............................................................................................................................................................................24
Reliability and Validity..........................................................................................................................................................................24
Research Limitation...............................................................................................................................................................................25
Conclusion.............................................................................................................................................................................................25
CHAPTER 4: FINDING AND DISCUSSION.........................................................................................................................................27
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...............................................................................................................60
Summary................................................................................................................................................................................................60
Recommendations..................................................................................................................................................................................61
REFERENCES..........................................................................................................................................................................................64
APPENDIX................................................................................................................................................................................................68
Questionnaire.........................................................................................................................................................................................68
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Title: Impact of ongoing pandemic on auto-mobile manufacturing sector in India. A study on Jaguar.
CHAPTER 1: INTRODUCTION
Background
Automobile industry is one of the important sectors of the economy of India. In India, automobile industry contributes around
6.4% to the Gross Domestic Product (GDP) and around 35% to the manufacturing GDP. Not only that, the auto-mobile sector in India
provides or supports around 8 million jobs directly and 30 million of support in the value chain. During pandemic this Industry was
badly affected. The industry suffered a loss of 2300 crores loss daily. Most the manufactures cut down the products 18 to 20
percentages due to low sales and demand (Haneesh. and Venkeswar, 2021).
Jaguar is a multinational manufacturer started as a British company and now it is owned by Tata Motors which is an India
Company (Jaguar; 2022). Company Jaguar also suffered great loss due the impact of covid. Due to that company has enhanced the
online sales. The company had a significant presents in online sales already but they included online services on its website (Aneri.
2020). Similarly, the current study will shed a light upon the impact of ongoing pandemic on auto-mobile manufacturing in Indian
market. Further, with the help of thematic data analysis, scholar is also evaluate the research questions by using different sources and
views of selected participants.
Aim and Objectives
Aim
 To analysis the Impact of ongoing pandemic on auto-mobile manufacturing sector in India. A study on Jaguar.
Objectives:
 To determine the position of the automobile manufacturing in India and its impact on the country’s economy
 To present the various impacts ongoing pandemic situation could create on the auto mobile manufacturing industry and the
company Jaguar in India.
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 To identify different challenges pandemic could create for the manufacturers in auto-mobile industry in India.
 To analyse the changes they introduced to overcome the challenges and to present various recommendations for addressing
different challenges related to manufacturing company Jaguar in India.
Research Questions:
Q1: What is the position of automobile manufacturing in India and its impact on country’s economy?
Q2: What are the various impacts ongoing pandemic situation could create on the auto mobile manufacturing company jaguar in
India?
Q3: What are the different challenges related to pandemic could create on Jaguar in India?
Q4: Please recommend the ways through which the challenges related to manufacturing company Jaguar in India can be minimised.
Deliverables
The final deliverable of the current research is to provide strategic recommendations to Jaguar on ways that they may be able to
lower the impact from the pandemic and prepare themselves for the post pandemic period. This will be presented under chapter 5 in
recommendation section that help companies to meet the defined aim.
Rationale
Covid 19 pandemic found as once in a while kind of situation that could influence to the entire human history. Millions of people got
influence across the world from this virus which could further damage to the economic situation of many countries. This study is
discussing particular about the auto mobile manufacturing company Jaguar and impacts industry could face due to the current
pandemic situation. This study will consider all the aspects and factors belong to the auto mobile industry that involved the
implications of different side effects of the pandemic. Manufacturing of automobile could affect significantly due to the pandemic
situation. Auto mobile industry is one of the most significant sector at a global level (Nayak and et.al., 2022). The industry is rapidly
growing across the globe along with India. Per capita income of people in India has also increased which could further motivate to the
scholar to deliver and conduct this particular study. Reason behind doing this study is that India as an economy has the potential to
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lead the whole world and Jaguar is one of the biggest manufacturing company in India. Further the demand of the auto mobile in India
is massive. Companies from across the globe like Tesla, Ferrari and many more are looking forward to expanding businesses in India.
The rising trend of the auto mobile industry made the scholar interest towards conducting the whole study in this particular area.
During the period of Covid-19 situation, the government of India has imposed lock-down all over the nation. The impact of which all
the business including automobile got shut down for temporary which has further result into the shutting down of production. Also,
the ongoing pandemic and Covid-19 has result into the disruption of entire value chain of the auto mobile industry in India. Due to
lock-down, the import and export of cars accessories has also affected and result into the lack of raw material. Further, due to
pandemic situation, the consumer demand of passenger vehicles in India has drastically reduced which has contributed towards the
loss of revenue and liquidity crises in the auto-mobile sector. Hence, to further analyse the impact of pandemic over auto-mobile
industry, the scholar has selected India country because automobile sector of India country has largely affected due to pandemic.
Scope of the study
The scope of the study explains the extent to which the research area will be explored or consider within the study. The scholar
has selected narrow scope in the present study, where the impact of pandemic on automobile sector has been selected. Further, the
impact was major in Indian automobile industry and especially Jaguar organization thus scholar has decided to research on that area
only. It is because the narrow scope of the study is easiest approach for the purpose of data collection especially primary data
collection. Further, this is also significant for focusing on adverse effects and reach a meaningful conclusion on the issues or problems
that are covered in the study. Hence, in order to reach at a meaningful conclusion and provide appropriate recommendation on impact
of pandemic on automobile sector in India, its challenges and how to deal with it, the scholar has focus on narrow scope.
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Significance
This particular study will attract to all the key researcher who are looking forward to conducting the study on same or similar
topic or study area. This study would wisely attract to the decision maker belong to the auto mobile industry as a whole. Investors who
are looking forward to making an investment in the auto mobile sector will also get benefit with the outcome provided in this
particular study (Rakshit and Paul, 2020). Government is one of the core decision maker and this study will also influence to the
designated and officials in central government for taking out various decisions to boost the growth and development of the auto
mobile industry as a whole. Students who wish to have a prosperous career in auto mobile industry will also get benefit as a part of
this particular study area. It can state that this study will provide a significant advantage to many scholars and stakeholders belong to
the respective industry.
The present study has focused on the automobile industry in India because According to the Society of Indian Automobile
Manufacturers, the automobile sectors has register negative growth in their sales of Vehicle category during the period of Covid-19
situation, i.e., in the financial year 2021. Thus, the research on this particular topic, helps the users and people directly or indirectly
linked with auto-mobile sector of India to understand the challenges the sector is facing and how they can deal with the same. In India,
automobile industry contributes around 6.4% to the Gross Domestic Product (GDP) and around 35% to the manufacturing GDP. Not
only that, the auto-mobile sector in India provides or supports around 8 million jobs directly and 30 million of support in the value
chain. Thus, it is significant to understand the auto-mobile sector in India and how they are affected during pandemic situation.
Further, the present study is also crucial for the users and stakeholders to understand the market attractiveness of India auto-mobile
sector for the foreign company to come and work in India.
Structure of dissertation
 Chapter 1 of the dissertation will provide the aim and objectives of the research on which the entire study is based. This also
provide reason for conducting research on this particular topic.
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 Chapter 2 of the dissertation provide analysis of secondary sources that help to develop in-depth understand pertaining to
automobile industry of India. The sources used for the present study include books, scholar article and newspaper article.
 Chapter 3 of the dissertation provide methods used for performing the research in an authentic manner. This include research
approach, data collection method, analysis and ethical consideration.
 Chapter 4 is entirely based upon primary research and with the help of effective themes and graphs, scholar is able to present
the findings in an effective manner.
 Chapter 5, is the last chapter that provide summary of the research which also include recommendations that helps to provide
ways to minimise the challenges faced by automobile industry.
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CHAPTER 2: LITERATURE REVIEW
The current chapter provides an overview of automobile manufacturing in India and it will help to determine the actual sales
performance of vehicles at the time of pandemic. Moreover, with the help of relevant books, scholarly article, newspaper article and
online website the current study will ascertain the impact of ongoing situation on a company Jaguar as well as automobile sector in
India.
Theme 1: To determine the position of the automobile manufacturing in India and its impact on the country’s economy
According to Kapparashetty (2020) automobile industry in India is ranked under fourth largest in world in accordance with the
2021 statistics. However, in next year, the ranking will be increased because companies are focusing upon different criteria in order to
improve the performance. The rationale for this is such that tires and batteries manufacturing in India which is globally flourished.
Also, in 2020, the ranking of automobile industry is 5th in a world surpassing Germany. In Financial year 2021, it has been analysed
that the annual sales of vehicle is 22.65 million and around 13 million were produced between the month of April and October 2021.
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Figure 1: The future of mobility in India’s passenger-vehicle market. 2018
In accordance with the above graph, it has been identified that the country’s sales has increased by 5.8% to 18.49 million
which cause a direct impact over the economy of the India. Although the sales of country is decreased in 2020 because of Covid and
strict lockdown imposed that effect the business performance but in 2021 the industry back in the competition and occupy 4th position
in the world (The future of mobility in India’s passenger-vehicle market, 2018).
Apart form this, in January 2022, the total production of passenger vehicle reached to 18 lac and this is considered one of the
highly production in India. The increasing sales of the indiustry clearly reflected that demand of the people will be high in the
upcoming year and that is why, according to NITI Aayog and Rocky Mountain Institute, India’s EV finance industry is likely to reach
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