This project proposal explores the opportunities for Pandora Jewellery to enter the Indian market directly. It begins with a research background, highlighting the company's global presence and the significant growth potential of the Indian jewellery market. The research poses questions about the opportunities available for Pandora and sets objectives to assess the current situation of the company, the Indian jewellery environment, and Pandora's competitive advantages. The methodology involves a mixed-methods approach, combining primary research through semi-structured interviews and questionnaires with secondary research using case studies and data from credible sources. Data analysis will use thematic content analysis and statistical tools. The proposal includes a timescale, resource allocation, and references. The goal is to identify suitable strategies for Pandora's successful entry and expansion within the Indian jewellery market, offering recommendations based on a comprehensive assessment of the competitive landscape and consumer preferences.
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