Pandora's Marketing Mix: Product Innovation and Promotional Strategies

This essay provides an analysis of Pandora's marketing mix, emphasizing the significance of product innovation and promotional strategies in the company's success. It highlights how Pandora, a leading fashion and jewelry brand, leverages the seven elements of the marketing mix—product, price, place, promotion, physical evidence, people, and process—to maintain its competitive edge. The analysis covers Pandora's diverse product offerings, including hand-made gems, charms, necklaces, rings, earrings, and bracelets, crafted from high-quality materials. The essay concludes that Pandora's commitment to innovative and high-quality products is a key factor in attracting customers and solidifying its position as a global leader in the jewelry industry. Desklib provides access to this and other solved assignments for students.

Marketing mix
INTRODUCTION
Marketing mix helps an organization to
analyze the brand's place, promotion, product
and price. This information is used for making
new strategies and plans in order to make more
profits and money. The seven factors included
in marketing mix are Product, price, place,
promotion, physical evidence, people and
process. Product is an element which covers
different items that a company offers.
Pandora is a company that is associated with
lifestyle as well as retail industry. This mainly
deals in stones and jewellery. This company as
started in the year 1982 by Per Enevoldsen.
This company covers third position in the
global arena in context of sales figure. This
company has created niche place for it's
products by working actively and providing
high quality items. This company has shipped
more than 100 millions of pieces through
crafting facility.
Element of marketing mix
The product is the most essential factor of
marketing mix. In context of Pandora company,
the main reason behind it's success is the
innovative and variety products. It is essential for
the companies to manage their products
effectively. This helps in attracting customers
through providing new and innovative products.
Promotion
This company also offers charms that consists
of dangles, safety chains, spacers, clips, etc.
Pandora is one of the most popular and leading
fashion and jewellery brand across the world.
This company offers great products by
working effectively and providing high quality
products. The products offered by this
organization are hand made gems which are
made by talented and skilled workforce. This
organization provides high quality trustful
gems and excellent high quality products are
used like glass, jewels, pearls, man made
stones, sterling silver, calfskin, etc. Pandora
also offers charms, necklaces, rings, earnings
and bracelets.
Conclusion
References
The marketing mix, (2015) The marketing mix
4 P’s and 7 P’s explained. [Online]. The
marketing mix 4 P’s and 7 P’s explained.
[Accessed: on 25th September 2018]
Westwood, J., (2013) How to write a
marketing plan. UK: Kogan Page Publishers.
Wrenn, B. and Mansfield, P.M., (2014)
Marketing planning guide. Germany:
Routledge.