Business Report: SWOT, CSR, and Innovation at Paprika Restaurant

This business report provides an in-depth analysis of Paprika Restaurant and Cafe, a Hungarian family-owned business in Bournemouth, UK. The report begins with an introduction to the business, highlighting its offerings of modern and authentic homemade food. The analysis section delves into a detailed SWOT analysis, evaluating the restaurant's strengths, weaknesses, opportunities, and threats. It also explores the company's use of corporate social responsibility, examining its economic, legal, ethical, and philanthropic responsibilities. Furthermore, the report investigates the restaurant's innovation and creativity strategies, covering product, process, and business model innovations. The conclusion summarizes the key findings and offers recommendations for the restaurant to improve and expand, such as adopting a market development strategy and implementing a total quality management system. The report is supported by references to relevant business literature.

Business Report

Table of Contents
PART 1............................................................................................................................................1
Introduction..................................................................................................................................1
PART 2............................................................................................................................................1
Analysis.......................................................................................................................................1
PART 3............................................................................................................................................4
Conclusion and Recommendations..............................................................................................4
PART 4............................................................................................................................................6
References....................................................................................................................................6

PART 1
Introduction
Business could be said to the organised effort along with practice undertaken by a person for
producing, promoting and selling commodities for making profit. In other words, it is an
occupation or trade of products for expansion of market, innovations, raising living standards,
generating employment and meeting demands. It engrosses all kinds of commercial as well as
industrial activities which delivers offerings to people with key objective of earning revenues.
Similarly, business report is said to an evaluation of set of circumstances which are concerned
with performance of an establishment. Major purpose of business report is to communicate
adequate information effectively addition to succinctly. It benefits a society by providing job
opportunities, contributing to national development, offering valuable commodities and security.
Present business report is prepared on Paprika Restaurant and Café which is established ay
Bournemouth, UK. It is a Hungarian family business which serves modern along with authentic
homemade food in the city of Bournemouth (Paprika Restaurant and Café, 2021). It is a place
wherein people spend a great time and brings for them all the best which cuisine of Hungarian
has to offer.
The business report highlights analysis of the company on the basis of SWOT Analysis,
utilisation of corporate social responsibility, innovation and creativity within the organisation. It
also includes some recommendation for improvement and expansion.
PART 2
Analysis
SWOT Analysis
It is a framework that assist in analysing strengths, weaknesses, opportunities along with
threats of a business (Gray, 2019). With the help of this, managers work on what the company do
well, addressing where they lack, takes greatest possible advantages to reach success and
minimise risks. Through SWOT Analysis, owner of Paprika Restaurant and Café works for
evaluating position within particular market. In context to Paprika Restaurant and Café, SWOT
Analysis is underneath:
Strengths:
 Paprika Restaurant and Café discovers
Weaknesses:
 The business has less penetration in
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new dishes in its menu time to time as
per Hungarian culture.
 The spot of location is popular for its
great services along with friendly staff
that are always ready for helping others.
 It has enjoyable atmosphere along with
fancy décor (Powell, 2018).
international market which limits
awareness about it in global context.
 Food menu of Paprika Restaurant and
Café is based on Hungarian culture
which fails to satisfy desires for other
food culture.
Opportunities:
 Introducing new cuisine culture to its
menu along with offering different meals
would help Paprika Restaurant and Café
to target wider audience.
 The business could exploit or test deliver
services to reach more customers or
penetrate in new market.
Threats:
 Price uncertainty is impacting all
within food industry from supplier,
producer to owners of restaurant and
customers which is great threat for
Paprika Restaurant and Café.
 Choices and preferences of customers
are dynamic in nature because of
which the restaurant faces huge threat
in the industry.
Use of corporate social responsibility by business
Corporate social responsibility refers to a term that is widely used for listing out efforts of
an organisation for improving society or community in certain manner. It is self-regulated model
which directs business for being socially accountable for self, public together with stakeholders.
In case with Paprika Restaurant and Café, use of corporate social responsibility is to participate
in philanthropic causes, giving back to society and delivering positive social values. As per
Archie Carroll’s level of CSR, some of responsibilities of Paprika Restaurant and Café towards
society are as follows:
Economic responsibility: Survival of business on long term basis as well as benefitting
society, key responsibility is to gain profits (Cooper, 2018). Major economic responsibilities of
Paprika Restaurant and Café is to make profits for making payments in form of salary or wages
to employees that results in generating more employment in society. Also, offering products
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which meets customers at reasonable prices is economic responsibility of business towards
society.
Legal responsibility: organisational legal responsibility for society is to adhere all
legislations, compliances and regulations which are laid by authorities for carrying out
operations. In context to Paprika Restaurant and Café, legal responsibility for community is to
conduct practices by adhering employment laws, tax regulations, ensuring health and safety of its
people.
Philanthropic responsibility: It stands at top of corporate social responsibility pyramid
(Goldstein, Martinez and Papineni, 2019). Using philanthropic responsibility, owners of Paprika
Restaurant and Café imperative harps for being good corporate citizen along with provide
impetus to make improvisation in living quality of community along with its residents. Other
philanthropic responsibility of the businesses is to volunteer multiple community program, raises
funds in form of money for social issues and other initiatives to return back to society.
Ethical responsibility: Doing workings, being fair at all circumstances and avoiding
harm to anyone is said to ethical level of responsibility. Paprika Restaurant and Café have ethical
responsibility of obeying the law and carrying out all business tasks decently. By using this,
business operations are served as guidelines for upcoming couple of years.
Innovation and creativity in business
Innovation could be termed to developing and executing ideas which have potential to
improve ways in which things are performed or objectives are attained. Working with innovative
business culture ensures that all involved stakeholders in business are carrying out practices
towards making improvisation in performance and efficiency. Organisational employees are
most valuable assets and make them innovative, it is important to foster a workplace culture
which stimulates creative thinking addition to actions. It inspires workforce for sharing
experience, suggestions, knowledge and recommendations (Brenner, 2018). It majorly leads to
new commodities of services, introducing new technology or changing processes of operations.
In Paprika Restaurant and Café, various types of innovation are used be owners which are as
described:
Product or service: It is associated to completely new product or adding new feature in
current offering of business. In Paprika Restaurant and Café, service innovation includes
changing existing services as result on insights from needs and desires of customers.
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Process: It is combination of capabilities, systems, methods and technologies for producing,
promoting, providing and supporting a service or product. Improvements or making necessary
modifications in operational processes that are internal methodologies for preparing dishes,
financial systems and human resource management are some process innovations in adopted by
owner of Paprika Restaurant and Café for adding values to business.
Business model: It is just not related to any incremental change rather more than an
organisation wide transformation. Within Paprika Restaurant and Café, business model
innovation impacts everything ranging prom services, pricing to marketing channels. For
instance, managing changes in offerings to customers from mainframes to computers to
technology services is business process innovation used in Paprika Restaurant and Café. There
are chances that the changes threaten part of organisation and results to conflict with
expectations or promises of the brand.
Creativity is termed to the ability for developing together with expressing ideas in totally
new manner. Within a business, creativity is seen as an effective aspect to think in the manner
which inspires, challenges addition to assist people in looking towards innovative solutions or
devising opportunities out of issue (Vanneste, 2017). Within Paprika Restaurant and Café,
creativity is a great source of inspiration addition to innovation. The owner of restaurant
generates creative ideas through analysing customer feedback along with imitating practice to
achieve leads in competition. In generating ideas as well as implementing innovation, creativity
is restricted with some challenges that are customer non acceptance behaviour to new
innovations and resistance of employees for change.
PART 3
Conclusion and Recommendations
In accordance to information presented in the report, it has been concluded that business
plays huge role in growth of society as it creates innovations, generate employment and make
certain number of technological advancements. Business report is used to have critical analysis
about the ways business is tracking across all organisational areas. It is an essential tool for
guiding decision making along with allowing managers in investigating addition to solving any
issues. Key levels that are part of model of corporate social responsibility and legal,
philanthropic, economic and ethical. SWOT Analysis is used for understanding internal
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environmental factors in better manner, taking advantage on strengths, addressing weaknesses,
capitalising on available opportunities and detecting threats. Innovation and creativity results in
improvement of brand recognition, reducing costs, improving turnover, increasing
competitiveness and making new relationships.
It is recommended to owner and managers of Paprika Restaurant and Café to adopt
marker development strategy for expansion. The strategy is introducing organisational offerings
to new market. It could be achieved by the business through multiple different options that are
new geographical markets, different pricing policies, new product dimensions along with new
distribution channels. With this, strategy, organisation will be able to attract new customer base
for existing product or services that are Hungarian cuisine. It has moderate risk because the
establishment makes huge efforts to expand in new market. At same time, for improvement
purpose, managers of the UK based restaurant are recommend to adopt total quality management
system for improving customer satisfaction with consistently meeting their desires with quality
of service excellence.
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PART 4
References
Brenner, B., 2018. Transformative sustainable business models in the light of the digital
imperative—A global business economics perspective. Sustainability. 10(12). p.4428.
Cooper, D. R., 2018. Business research: A guide to planning, conducting, and reporting your
study. SAGE Publications.
Goldstein, M., Martinez, P. G. and Papineni, S., 2019. Tackling the global profitarchy: Gender
and the choice of business sector. The World Bank.
Gray, D. E., 2019. Doing research in the business world. Sage.
Powell, B., 2018. Mastering Microsoft Power BI: expert techniques for effective data analytics
and business intelligence. Packt Publishing Ltd.
Vanneste, B. S., 2017. How much do industry, corporation, and business matter, really? A meta-
analysis. Strategy Science. 2(2). pp.121-139.
Online:
Paprika Restaurant and Café. 2021. [Online]. Available through: <
http://www.paprikabournemouth.co.uk/?fbclid=IwAR0Mv-
CCeEoru04RU4h1fXoegcQEyTHOHtNVpgvQWOZc5cw7_4fjE3j3uDw>
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