Strategic Management Report: Papyrus Australia Limited Analysis

This report analyzes Papyrus Australia Limited, a company in the Australian food and agribusiness sector, focusing on strategic management and international market entry. The report begins with an executive summary and introduction, followed by a discussion of the Australian food-focused agribusiness sector and an overview of Papyrus Australia Limited. It identifies international opportunities for the company and discusses suitable international strategies like differentiation and cost focus. The report then explores appropriate modes of entry, such as Greenfield investment and acquisitions, while also identifying unsuitable modes like joint ventures and strategic alliances. Finally, the report provides recommendations for the company's future strategic direction, including price differentiation and business diversification, and emphasizes the importance of customer experience, exchange rates, and economic crises. The analysis concludes that Papyrus Australia Limited is a strong brand and provides insights into how the company can navigate the international market effectively.

Running head: REPORT 1
CONTEMPORARY STRATEGIC MANAGEMENT
STUDENT DETAILS:
10/11/2018

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Executive Summary
Food and Agribusiness sector of Australia has grown as pillar, which render solid support to the
Australian economy by giving contribution to the GDP. The Agribusiness sector generates the
opportunities of business and opportunities of employment for the citizens of Australia. To know
the significance of the food and agribusiness sector in this report a company Papyrus Australia
limited is chosen. Papyrus Australia limited is a company that use waste stem of banana palm by
converting them in various products. This report comprises the most suitable mode of entry and
unsuitable mode of entry in the marketplace. Furthermore, recommendations are been made,
which will help this company in upcoming period.
Introduction
In current situations, the Australian government has begun giving the emphasis on the food and
Agribusiness sector. The reason is that sector is giving advantages to the nation’s economy
through generation of employment and providing business prospects. To know the positive
influence of the agribusiness of food sector in this report Papyrus Australia limited is been
chosen. Papyrus Australia Limited’s business is expanded all over the world. Papyrus Australia
Limited establishes the technologies that converts waste stem of banana palm in substitutes to
forest wood products for utilize in sheets, packing, equipment, construction, production, and
other sectors. The products of this company involve boards, hardboards, and surfaces. This
report contains international strategies and international prospects, which are available for
Papyrus Australia limited. Additionally, the report contains the mode of entry, which is proper.

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The report also states about mode of entry, which is not proper for this company and lastly, few
recommendations are made (Jenkins and Williamson, 2015).
Australian Food-Focused Agribusiness Sector
Among the various sector covered under the Australian market Agribusiness sector rise as a main
pillar in the industry. By noticing the current market trends the business dialogues, government
and media has start putting their focus on the agribusiness sector by expecting that the sector will
continued staple the prosperity of Australia. the agribusiness has stared involving optimize new
technology during process, it start creating jobs and generate a new opportunities for
businessmen. In Australia the agribusiness sector has uses the fragment approach that will lead
the sector toward financial loss, culture, and massive emotional that is why they have start
preventing this sector (Ali, 2016).
The Food and Agribusiness sector involves the items such as agriculture product, food
processing and major raw material and inputs related to these processes (Hyndman, 2017). The
Australian Agribusiness and Food sector is parted into two sub sectors these are:
Food Products: Food products include all food processing and beverage manufacturing and
processing activates.
Agribusiness: Agribusiness activities include all activities that are related to agriculture and
food production.
The Agribusiness and Food sector of Australia is contributing to the economy of the country by
providing business, service and employment opportunities. The agribusiness sector of Australia
has provided employment to 522000 individuals in 2015 and provides business opportunities to

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178500 traders. The Food and Agribusiness of Australia has contributed approx. 3.35% to the
total GDP of the country. Due to the government provide more focus on the food industry;
labour efficiency has been improved at the rate 1% per annum over previous 5 years. Australia is
in list of top big exporter in Agribusiness and Food sector (Bergh, et. al, 2016).
Company Overview
Papyrus Australia Limited was founded in year 1994. This company is based in Adelaide,
Australia. Papyrus Australia limited is the creator of the advanced technologies which converts
banana palm’s waste trunk in different substitutes to forest wood stuffs to be utilized in the
building, packing, sheets, building and other businesses. The procedure of company uses
renewable fiber resource like banana stem that is wholly justifiable and operative. This procedure
is also very ecological and has vigorous and basic lower manufacturing or construction costs
when illustrious to similar possessions and products. After the different studies it is found that
projected annual revenue of this company is 3.4 $ millions and estimated workers are one
hundred and four (Andreeva, et. al, 2018).
International Opportunity for Papyrus Australia limited
The company has the business everywhere in the world. Papyrus Australia limited is transacting
in various nations. For business growth or for international prospects, the company may address
which are unavailable in the present marketplace. The company can introduce the different
wooden product, which is not been introduces by organization in the global market. In this way,
they will get chances for taking there one product in the international market. For expansion of
the developed brand, this is best strategy for business expansion.

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International Strategies
There are numerous competitive strategies for competitive benefits, which are discussed as
below-
Differentiation strategy: It is important that Papyrus Australian Limited requires to recognize
and examine the features that make goods exclusive in the comparison of oppositions. With help
of this strategy, the firm has capable to differentiate goods from oppositions internationally
(McKiernan, 2017).
Differentiation focus strategy: In this strategy, the company offers some unique and effective
products and services that are completely different from its competitors. This strategy makes
products and services unique and dynamic to attract and retain the maximum number of
customers.
Cost focus strategy: The cost focus strategy is same as cost leadership strategy. It helps in
making offer material at reasonable price in international market. If firm sets low price of goods
then it can take full advantages in international market. It is one of the significant and imperial
competitive approaches that help in getting aims (Rosenberg Hansen and Ferlie, 2016).
Cost leadership: The cost leadership strategy suggests that organization requires to set
reasonable price for each produce in agribusiness and food sector. It is showed that low and
unique cost producer must search and abuse resources of cost benefit. If Papyrus Australian
Limited requires get competitive benefits then it should focus on the cost leadership strategy.
Appropriate modes of entry in the international market

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Indian Government and Foreign Direct Investment Policies
The Circular 1 of the Department of Industrial Policy and Promotion was released in year 2011.
This Circular 1 states that from the time 100% Foreign Direct Investment Policies has permitted
on manufacturing and growth of viniculture, floriculture, planting material, sources, and farming
of vegetables. Aquaculture, and facilities connected to agro and similar sectors have coved under
100% Foreign Direct Investment Standards. The Papyrus Australia Limited is the big name in
consumer products. The company has full capability to set up their business or products in the
international market the most proper method that Papyrus Australia Limited adjusts to entry in
new international market is Green Field Investment (Agasisti, 2016).
Green Field Investment
Greenfield investment is foreign direct investment method. It helps the parent company in the
operations in foreign nations. This FDI method usually conducted in establishing strategies. As
per this mode of entry, the multinational organizations build new facilities and make new job in
the specific nation (Dudin and Frolova, 2015). The organizations who adopt the green Field
investment method will attain the advantages like tax cessations to create the government of
specific organization. Greenfield investment is difficult and it involves possible cost but it gives
complete control to organization over procedure, administration, supply chain and other
operations related to produces. Additionally, the returns in form of revenue the organization
require not share with other party. The Greenfield investment involves high risk as it includes
huge cost but Papyrus Australia Limited will not face this difficulty because it already having
recognized name in Market (Dess, Lumpkin and Eisner, 2014).

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Acquisition
The acquisition is the mode of entry that is advantageous for those organizations that are already
having trade in nation. The achievement has become significant most popular manner of entry in
international market at present time. Various companies are using acquisition for business
expansion. The trend of acquisition has improved because it is a manner to get power in market.
The market power the market shares get influenced. The acquisition includes less risk in
comparison to Greenfield investment as its results may be measured in easy manner.
Inappropriate mode of entry in the international market-
Joint venture
The joint venture is arrangements related to business between two or more than two parties those
have the same opinion to pool their share risk and revenues to complete the particular
assignment. In a joint venture, every party is liable for profit and loss, and cost relationship. The
joint venture is unsuitable mode of entry. The reason is that in joint venture, the business
ownership of got separated between venture parties and profit also got divided between venture
parties. Papyrus Australia Limited is popular brand that is why they did not need support from
others.
Strategic Alliance
The strategic alliance refers to the arrangements related to business between two parties who are
agree to distribute profit and risks related to the particular assignment. However, strategic
alliance is less obligatory and less concerned in comparison of joint venture. In the Strategic

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alliance, the parties pool their sources to make the particular business unit. The strategic alliance
also not the proper mode of entry for Papyrus Australia Limited and the grounds are similar
which are for the joint venture. Strategic alliance can involve less participation of the parties,
they are separate business entity but they share profits and risks, and with good brand icon,
Papyrus Australia Limited did not need support for others (Grant, et. al, 2014).
Recommendation
This section will give recommendations to Papyrus Australia Limited for the future considered
direction in future market.
Price differentiation strategy- It is recommended to Papyrus Australia limited that they may
adopt the price differentiation strategy at the time of taking entry in the new market. By
following this strategy, the organization may charge various prices from various purchasers for
similar amount and similar excellence of the product. The money value is different in each nation
and by taking into consideration the fact that, it is recommended that an organization must adopt
price differentiation strategy.
Business Diversification strategy- Papyrus Australia limited is top brand, which handles in the
user goods. The company extended its produce everywhere in the world. The organization has
adopted a product diversification approach for the extension of the business (Rothaermel, 2015).
It is recommended to implement the strategy related to business diversification for extension.
Business diversification is good opportunity for an organization to enlarge the business with the
help of new business.

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Enhance experience of customer- The final aim of organization is consumers. It is recommended
to nation that they are required to give great experience to consumers when they buy the
organization’s product. It will be beneficial to attract the consumers more towards produces. In
this way, they will purchase produces regularly.
Consider exchange rate and economic crisis- It is recommended that organization must consider
exchange rates and economic crises of nation in which they have addressed the produce because
the economy fluctuation of the nation and in the exchange rate will give adverse effect on
organization’s operations (Modern, 2016).
Conclusion
As per the above analysis, it is concluded that Papyrus Australia limited is one of largest and
famous brands all over the world. It is found from the above discussion that Papyrus Australia
limited is an e-commerce platform or way which allows customers to gift cards and customs. The
above analysis states that how top management and managers use different reasonable and
approaches related to business to cope up with the entrants in the international market. The report
presents that Papyrus Australia limited uses plenty of business strategies in the company. This
discussion shows that how porter five forces model is utilized by the company to take the
different entrants and cover the complete target spectators. It is recommended that the
organization is required to emphasis on the publicity strategies and commercial strategies to
attract and retain consumers internationally in various numbers. Additionally, the company is
required to develop proper and operative strategies to beat the participants

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