Paradise Playland: Business Plan, Competitor Analysis and Strategy

This report provides a comprehensive business plan for Paradise Playland, an indoor playground facility located in London, UK. It details the business overview, including the services offered such as indoor playground facilities with play-based learning, and food services. The report explores the target market, focusing on children aged 3-10 years and their parents visiting shopping centers. It analyzes the company's branding, team working skills, and identifies competitors like KidZania and Kidsplay. Furthermore, the report outlines the marketing strategy, equipment costs, pricing strategy, and financial forecasts, providing a thorough analysis of the business's potential and operational aspects. The conclusion summarizes the key findings and overall viability of the Paradise Playland business model.

Paradise Playland

Table of Contents
INTRODUCTION ..........................................................................................................................3
SECTION ONE...............................................................................................................................3
1 .1 Business summary................................................................................................................3
1 .2 Business aim ........................................................................................................................3
SECTION TWO ..............................................................................................................................3
2 .1 Describe the core products and services which organisation wants to sell .........................4
2 . 2 Explain business service USP.............................................................................................4
2 . 3 Describe any other product/service you are going to be selling.........................................4
SECTION THREE...........................................................................................................................4
3.1 Describe your typical customer.............................................................................................4
3.2 Where are your customers based ..........................................................................................5
3.3 Explain the Branding that you have chosen, and how it prompts your customers to buy
your product/service....................................................................................................................5
SECTION FOUR ............................................................................................................................6
Explain how team working skills possessed by yourself and how one or two others members
benefit the company ...................................................................................................................6
SECTION FIVE...............................................................................................................................6
Identify two competitors and their place in the market...............................................................6
SECTION SIX.................................................................................................................................7
Marketing strategy .....................................................................................................................7
SECTION SEVEN .........................................................................................................................7
SECTION EIGHT............................................................................................................................8
Costs and pricing strategy...........................................................................................................8
SECTION NINE..............................................................................................................................9

Financial forecasts.......................................................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12
.......................................................................................................................................................12

INTRODUCTION
Paradise playland is a place where kids can come and play and there are various facilities
are provided to the children's so that they can enjoy. In this report chosen organisation is Lovely
Playground and it is located in London, UK. It provides indoor playground facilities in a big
shopping centre. There are following sections are covered in this report such as : business
overview, products and services, market, professional team skills, competitors analysis,
marketing strategy and cost & pricing.
Business name - Lovely Playground
ID number- 75645APK57
SECTION ONE
Business overview
1 .1 Business summary
Lovely playground wants to start a new business in which it wants to provides indoor
playground facilities in a big shopping centre. Parents can leave their children and browse the
stores. Business of organisation is located in London, United Kingdom. It wants to do B2B and
B2C business and kids are aged from 3 to 10 years old. There are various facilities which can be
provided to the kids such as : baseball diamond, skating arena, tenter ball, different kind of rides
and combination playground structure for kids which includes slides, climbers, playhouse etc. It
also provides foods to them and take care about the health and safety of children's also. It charge
5 pound from B2B and 10 pounds from B2C (Rahier, 2018).
1 .2 Business aim
To provide indoor playground facilities to the kids are aged from 3- 10 years.
To take care about the health and safety of kids and provides food also.
To deliver excellent services to the consumer and satisfy them.
These are the main aims of organisation which is needed to be accomplish by it.
SECTION TWO
Product and services

2 .1 Describe the core products and services which organisation wants to sell
Lovely playground provides various services which it wants to sell. It is dealing with
business to business and business to consumers. It provides different kind of services such as
indoor playground services which involves : skating arena, tenter ball, different kind of rides and
combination playground structure for kids which includes slides, climbers, playhouse. It also
provide the facility of play base learning so that kids can play as well as learn (Petroski, 2012).
2 . 2 Explain business service USP
USP is a term which help to differentiate the product or services of organisation from the
other companies. It can help to differentiate the brand of one corporation from other
organisation. It is used as a promotional components which provides in advertising. USP of
Lovely Playground is that it provides the facility of play base learning so that kids can play and
learn both. It can maximize the brand image of it.
2 . 3 Describe any other product/service you are going to be selling
Lovely playground can sell other products apart from play base learning that is food
facility. It can sell biscuits , milk and chocolates to the kids so that they feel happy and wants to
come at regular basis. It can help the organisation to maximize its revenue (Kurlanska, 2018).
SECTION THREE
The market
3.1 Describe your typical customer
Consumers are the most important for an organisation and they consume and buy the
products and services of company. Without them corporation does not able to survive if it does
not have sufficient customers who can purchase the products and services of it. If a corporation
have less consumers then it will earn minimum profits and if it have more persons who are
interested to purchase the products than organisation can generate more profits.
For Lovely Playground its customers are kids from the age group 3 to 10 years. It is
doing business with B2B and B2C. In B2B business its consumers are the kids of shopkeepers
which operates the shops at shopping centre and it charge 5 pound which is less as compare to
other clients. In B2C business its customers are the kids of those persons who visit the shopping
centre for the purpose of shopping. Parents leave their children at Lovely Playground and browse
the stores. So for the organisations its customers are kids.

3.2 Where are your customers based
The customers base is the group of consumers who repeatedly buy the products of an
organisation. For a company customers are very essential because these are the main source of
earning for a corporation. Consumer base can be consider as the business target market where
there behaviour are well understood through past experience and market research. For Lovely
Playground organisation its customer base is kids of age group between 3 to 10 years. So it focus
the only children's and these are the main source of revenue for the company (Schmidt, 2018).
To strong the consumer base it target the shopping centres so that whenever persons visit
the store with their kids than they does not need to worry about the proper care of children's.
Parents can leave their kids at Lovely playground and brose the stores. It is not easy for persons
to properly take care of their child while shopping. So organisation targets the big shopping
centres so that they earn revenue by take care of kids and provide various types of playing
facilities (Knight, 2014).
3.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your
product/service
To know the branding it is essential to understand the brads are. A brand is the idea or
image of a particular service or product that customers connect with analysing the logo, name or
design of organisation who owns the image and idea. It is a promotional tool which help the
company to aware the persons so that they can know the goods and services of corporation. To
maximize the brand value help the organisation to earn maximum profits. It is important for the
company to improve its brand value so that more number of consumers can attract towards the
corporation.
Word to mouth publicity can provide help to Lovely Playground to maximize its brand
image in the market. It provides indoor playground facility to the kids which includes play base
learning. It provides the food facility also for the children and properly take take health and
safety of kids. When consumers visit the shopping centres for the first time and they leave their
children at Lovely Playground and satisfy with the services of it than they do word to mouth
publicity to their friends and relatives. It help the organisation to their branding and company
does not spent extra money for the promotion of brand. It can provide quality services to the
consumers and it automatically maximize the brand value of organisation. As a result it can
generates more profits through it.

SECTION FOUR
Explain how team working skills possessed by yourself and how one or two others members
benefit the company
Team working skills are essential because it make the work smoothly and effectively. It
help the organisation to maximize the organisational goal and objectives. Team working at
Lovely Playground is effective because all staffs can work as per their roles and duties which are
delegated by the company. Team working skills are describes as below:
Organising and planing skills : It is essential to organisation to make effective planning
and organising so that targets can be accomplish as per the required as per the desired manner. It
involves how the particular task has to be perform and who will perform and what are the
resources are required to accomplish the targets. These all things planned and organised properly
so that organisational goal can be achieve (Goldín, 2018).
Decision making : It is important to take effective decisions in the team working so that
task can be performed as per desired manner. Group members of Lovely playground can take
assign roles and duties as per the skills and abilities of staffs which help the persons of team to
perform their duties effectively and smoothly. As a result target can be fulfil on time.
Team working skills can help the business members of organisation for example, If team
members of Lovely Playground perform their roles and duties effectively than investors can get
benefit because company is able to generate more profits. Because all team member will work in
team as a result goal and objectives can be achieve on time and it can earn more profits.
SECTION FIVE
Identify two competitors and their place in the market
Competitors analyse help the organisation to identify its strength and weakness so that it
can make strategies according to it. The main competitors of Lovely Playground are : KidZania
and Kidsplay because of KidZania has operates its business out of UK also where as Kidsplay
has its own outlet at various locations at United Kingdom. But Lovely Playground operates its
business in shopping centres only. So they are the main competitors of it. KidZania is better
position and place in the market and it includes in top three organisations in United Kingdom
where as Kidsplay is included in top 10 companies in UK. Lovely Playground has newly started

its business so there are lots of scopes are available for it so that it can give tough competition to
other corporations.
SECTION SIX
Marketing strategy
Marketing strategy is the plan which help the organisation to achieve its marketing
objectives for the company (Marketing strategy. 2018).It involves choosing the target market
and Lovely Playground target the big shopping centres so that it can target the kids of age group
between 3 to 10 years who come with their parents in the shopping centres. Gathering the
marketing mix which means (Carrella, 2012).
SECTION SEVEN
Equipment
Item required Already owned? New or second
hand?
Purchased from Price
Shine in the dark
paint
Yes New Little Green £ 750
Sparky baubles No New Chanasales. com £ 950
Dog collar leather No Second hand World of Leather £ 1950

SECTION EIGHT
Costs and pricing strategy
Product/service name Swing
A Number of units in calculation £ 4500
B
Product/service components Comfortable seats, Safety tools such as
handle
C Total product/service cost £ 25000
D Cost per unit £ 600
E Price per unit £ 500
F Profit margin (£) £ 400
G
Profit margin (%)
(Profit / Price x 100 = Profit margin)
£ 80
H Mark up (%)
(Profit / Cost x 100 = Mark Up) £ 80

SECTION NINE
Financial forecasts
Mont
h
1 2 3 4 5 6 7 8 9 10 11 12 T
o
t
a
L
Sales
forec
ast
A Prod
uct
or
Servi
ce
400
0
480
0
576
0
69
12
8294
.4
9953
.28
1194
3.93
1432
3.72
1719
9.26
20639.
12
24766
.94
29720.
33
12859
2.65
B Prod
uct
or
Servi
ce
300
0
360
0
432
0
51
84
6220
.8
7464
.96
8957
.95
1074
9.54
1289
9.45
15479.
34
18875
.2
22290.
25
11904
3.49
Cost
s
forec
ast
C Prod
310
0
378
2
461
4.04
56
29.
6867
.53
8378
.39
1022
1.64
1274
0.4
1521
3.89
1856
0.94
22644
.35
27626.
11
1
3
9

uct
or
Servi
ce 12
3
7
8
.
4
1

D Assumptions
(e.g. Seasonal trends)
It is analysed that in sales forecast product and services of first one is
increased by 20% in each month and second one is increasing by 22%
every month.
During seasonal seasons sales of product and services are increasing
.

CONCLUSION
From the above report, it has been concluded that paradise playland is a place where kids can play.
Lovely Playground provides the facility of indoor playground which involves learning base playing and
food facility also. It provides various services such as slides, climbers, playhouse etc. Organisation is only
target kids in its market strategy. Branding help the company to improve the brand image. Professional
team skills help the corporation to accomplish the targets in effective manner. Competitors analysis help
it to identify the strength and weakness so that better market strategy can be develop. Cost & pricing help
to ascertain the cost of products.

REFERENCES
Books and Journals
Carrella, V., 2012. The Deep and Tragic Midnight. Obsidian. 13(2). pp.86-98.
Goldín, L.R., 2018. Dilemmas of Difference: Indigenous Women and the Limits of Postcolonial
Development Policy. Sarah A. Radcliffe, Durham, NC: Duke University Press. 2015. 372 pp.
Knight, C. K., 2014. Power and Paradise in Walt Disney's World. University Press of Florida.
Kurlanska, C., 2018. Social Collateral: Women and Microfinance in Paraguay's Smuggling Economy.
Caroline E. Schuster, Oakland, CA: University of California Press, 2015. 271 pp.
Petroski, H., 2012. Visiting an Exotic Place. ASEE Prism. 21(8). p.23.
Rahier, J. M., 2018. Afro‐Paradise: Blackness, Violence, and Performance in Brazil. Christen A. Smith,
Urbana, IL: University of Illinois Press, 2016. 261 pp. The Journal of Latin American and
Caribbean Anthropology. 23(1). pp.219-221.
Schmidt, E., 2018. The Mayans among Us: Migrant Women and Meatpacking in the Great Plains. Ann L.
Sittig and Martha Florinda Gonzalez, Lincoln, NE: University of Nebraska Press, 2016. 169 pp.
Tillman, E. D., 2018. Building a Nation: Caribbean Federation in the Black Diaspora. Eric D. Duke,
Gainesville: University Press of Florida, 2016. 359 pp.
Online
Marketing strategy. 2018. [ Online]. Available Through:
<https://www.managementstudyguide.com/marketing-strategy.htm>