Business Plan for Parallel Everest Restaurant: Food Industry

This document presents a business plan for a family restaurant named Parallel Everest, focusing on providing quality food and a healthy environment for families. The plan outlines short and long-term goals, including increasing monthly sales, improving employee productivity, and testing new menu items. It includes an STP analysis, targeting families to build strong bonds. The plan identifies key competitors such as Tredwells and The Duke of Richmond. A SWOT analysis highlights Parallel Everest's strengths, weaknesses, opportunities, and threats, emphasizing its brand reputation and expansion policy. Desklib provides access to similar business plans and solved assignments for students.

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Table of Content
 Introduction
 TASK 1
 Conclusion
 References

Introduction
 A business plan refers to the strategy in a documented manner for a business which highlights
its targets and their planning to achieving them. This plan explains about financial projections,
market research, mission statement and business purpose. The research includes analysis about
effective small business performance and planning. The chosen business plan is with respect to
Family restaurant. Name of restaurant is Parallel Everest which is focused on providing good
and quality food to their customers.

Task 1
 The chosen business plan is based on food industry and plans to start a family
restaurant that has main target to provide healthy and quality products to the family
members so that they can enjoy a healthy time with each other. This restaurant also has
goal to popularize themselves on a global level so that everybody can recognise it.

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 Short and long term goals:
 Parallel Everest has set their short term goals on the basis of daily and monthly
performance. Short term goals includes increasing monthly net restaurant
sales, increasing daily net restaurant sales, improving employee productivity,
improving new revenue streams, improve top-selling items, test new menu
items and test service charges.

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 STP Analysis
 Under this type of analysis where segmentation part includes targeting a
particular kind of customer base in terms of increasing sales. Parallel Everest
has planned to target particularly family members so that members can enjoy a
happy time which will convert into creating a strong bond with each other.

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 Competition
 Under this parameter, food industry has competition on a very large scale
within the same target market. The main competitors of Parallel Everest
restaurant can be Tred wells, WC2, the Duke of Richmond, Jinjuu and
Rockfish, Exeter.

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 SWOT Analysis
 Swot analysis is a tool of strategic analysis of a business organisation under which
strengths, weaknesses, opportunities and threats of a business organisation has been
covered in it.

 STRENGTH
 Parallel Everest is regarded as the largest restaurant brand in the UK country, this
adds a degree of superiority in the customer group which is a great strength of
Parallel Everest.
 One of the most important strength of the Parallel Everest is their expansion policy.
Parallel Everest restaurant has offered unique kinds of products into the entire
country. Customer retention policies of Parallel Everest is also act as the greatest
strength. The way restaurant has designed and its décor also contributes towards
attracting large number of customers.

Conclusion

References