HAT201A: Financial Analysis & Growth Strategy for Park Hyatt Sydney

This report provides a comprehensive overview of Park Hyatt Sydney's financial position at the beginning of a five-year simulation and its remarkable advancement by the end. It details successful strategies such as commodious rooms and enhanced security, while also identifying less effective initiatives like standard recreational facilities. The report outlines changes in major financial indicators, compares Park Hyatt Sydney's performance to industry benchmarks, and sets financial targets for the next five years. Emerging trends in the hospitality sector and their impact on Park Hyatt Sydney's strategies are discussed, along with proposed strategies for key growth areas and potential risks. The report concludes with investment and financial incentives to support the hotel's continued success.

PARK HYATT SYDNEY

OVERVIEW OF PARK HYATT
SYDNEY
Park Hyatt Sydney is considered to be one of the
famous upscale hotel in the country of Australia. Park
Hyatt Sydney holds the credential of frequently hosting
celebrities, sports figures and other important people
from all walks of life (Sydney, 2017).
Located in The Rocks locality across the magnificent
venue of Sydney Harbor in Australia. Park Hyatt
Sydney is situated at a very convenient venue with a
couple of minutes walking distance from the Darling
Harbor and the Sydney Opera House (The Rocks,
2017).

FACILITIES AT PARK HYATT SYDNEY

OVERVIEW OF FINANCIAL
POSITION OF PARK HYATT SYDNEY
AT THE BEGINNING OF THE
SIMULATION
Park Hyatt Sydney was in the process of developing itself into a plush sophisticated first rate
hotel.
Park Hyatt Sydney was gradually gaining its position in the hospitality market sector of
Australia.
The employee population at Park Hyatt Sydney were hired and trained in the most efficient
manner. Resultantly, they helped to attract and induce customers to check into the hotel at the
initial stages. This provided a stable source of revenue to the concerned hotel.
The shareholders have made good amount of investment to the financial capital of Park Hyatt
Sydney and they have also shown their keen interest for the future.
Overall, the financial position of Park Hyatt Sydney was sound. However, much was needed
to be done to gain a stellar financial position.

OVERVIEW OF THE CURRENT
FINANCIAL POSITION OF PARK
HYATT SYDNEY
After the five year simulation period, Park Hyatt Sydney has made
remarkable advancement in its financial position. Park Hyatt Sydney at
present ranks consistently among the top ten best hotel establishments in the
Australasia region owing to its financial success and faultless service
provision. Park Hyatt Sydney has implemented various eye-catching,
aesthetic and extra comfortable services which has skyrocketed its revenue
share and thereby cemented its financial stature in the Australian hospitality
and tourism sector.

THE STRATEGIES THAT CONTRIBUTED
TO PARK HYATT SYDNEY’S CURRENT
POSITION
Extra commodious hotel rooms; exclusive suites with spectacular view of the
majestic Sydney Harbor.
Personal all day and over night valet service.
Extra picturesque view of the rooms, Wall paintings by famous and brilliant art
connoisseurs of Australia have added to the appeal.
The security team of Park Hyatt Sydney are have been thoroughly upgraded
and modernized to ensure the safety and protection of the Park Hyatt customers (Chan
and Lam 2013).
The Park Hyatt Sydney also provides its customers full twenty four hours Wi-
Fi service during their hotel stay.

THE STRATEGIES WHICH WERE
SUCCESSFUL
The strategy to make the rooms commodious and accommodating have led Park
Hyatt Sydney to beat other hotels in the competitive race. Added to that, the services of
WI-FI, supply of editorials, twenty four valet service and others have intensified it.
The security personnel and the monitoring system have gained the trust of the
consumers which further helped to amplify its financial position.
Other strategies like the availability of aqua taxi, spa and skin treatment facilities
can be counted as success factors.

THE STRATEGIES WHICH WERE
UNSUCCESSFUL
Park Hyatt Sydney had tried to attract and hold the potential customers’ interests
through many recreational facilities, such as specialized bar, rooftop plunge pool,
exclusive furnished conference rooms, gym facilities and others. However, the above
mentioned strategic facilities are now found to be present in almost all hospitality
establishments, specially those who have the motto to host cosmopolitan guests.
Therefore, the implementation of the above have not added anything extra to the profit
share of Park Hyatt Sydney. The financial position also remained unaffected except with
undue liabilities of maintaining the unproductive facilities.

THE STRATEGIES IMPLEMENTED BY PARK HYATT

FURTHER STRATEGIES IMPLEMENTED BY PARK HYATT

OUTLINE OF THE CHANGES IN THE MAJOR
FINANCIAL INDICATORS
Park Hyatt Sydney have experienced massive growth in the
revenue share and in the sales margin as showcased in their annual
financial reports for the past years.
The profitability ratio of Park Hyatt Sydney is expected to rise
more in the coming years and would surpass many competitors in the
Australian hospitality sector.
Park Hyatt Sydney holds the credential and the capability to fulfil
its short term commitments.
The properties and fortunes of Park Hyatt Sydney are managed
effectively as displayed by the indicators.

COMPARISON OF PARK HYATT SYDNEY’S
CURRENT FINANCIAL POSITION TO RECENT &
RELEVANT INDUSTRY BENCHMARKS
 Park Hyatt Sydney makes effective usage of modern age technology
services. In accordance to recent And relevant industry benchmarks,
Hoteliers are supposed to provide convenient services aided by technology
to cut off excess time and efforts.
 Park Hyatt Sydney has been a benchmark setter in the hospitality sector
in terms of consumer satisfaction. Park Hyatt Sydney is known for providing
detailed and singular treatment to its guests (Ivanov 2014). In accordance to
recent and relevant industry benchmarks, hoteliers are supposed to generate
high consumer satisfaction rate by evolving and customizing their services
to fulfil the needs and preferences of the consumers.