Strategic Planning Report: Park Plaza Hotel - Competitive Analysis

This report provides a strategic analysis of Park Plaza Hotels, focusing on its mission, vision, and values. It utilizes Porter's Five Forces model to assess the competitive environment, examining threats of new entrants, substitution, and the bargaining power of buyers and suppliers, alongside industrial rivalry. Internal and external environmental factors are evaluated through SWOT and PESTLE analyses, identifying strengths, weaknesses, opportunities, and threats, as well as political, economic, social, legal, technological, and environmental influences. The report explores strategic options available to Park Plaza, referencing industry sources and providing a comprehensive overview of the hotel's strategic positioning and potential future directions.

Strategic Planning for the
Hospitality Industry
(PART 1)

Table of Content
 Introduction
 Strategic direction
 Porters five forces model
 Internal & external environmental factors
 Strategic options
 Conclusion
 References

Table of Content
 Introduction
 Strategic direction
 Porters five forces model
 Internal & external environmental factors
 Conclusion
 References

Introduction
Strategy formulation is related to
making a careful analysis of the
dynamic external environment to
determine the future possible
changes that can affect the
organization in long run.

Strategic direction
Mission: Park plaza is catering to fulfil requirement
of both business and leisure.
Vision: The main vision of Park plaza is to give each
guest a real experience and against backdrop of
modern space with leading designs.

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Values: The overall value of park plaza is reflected in providing a
tailored experience to individual according to their needs.
Culture: The leadership culture of organization is focused on
innovation, inspiring, connecting and empowering environment that is
based on respect, trust, enthusiasm, teamwork, care and commitment
for the customers.

Porters five forces model
Porters five forces model
Industry can be regarded as group of organisations that are engaged in
producing different product and services for satisfying needs of society.
Business strategy is a integrated set of actions that are named at
achievement of sustainable competitive advantage over other competitive
brands. There are five major competitive forces that are part of this model
and are affecting the functioning of Park Plaza. There is discussion of
these five factors to analyse the competitive positioning of Park plaza
Webnister London:

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Porters five forces model
Industry can be regarded as group of organisations that are engaged in
producing different product and services for satisfying needs of society.
Business strategy is a integrated set of actions that are named at
achievement of sustainable competitive advantage over other competitive
brands. There are five major competitive forces that are part of this model
and are affecting the functioning of Park Plaza. There is discussion of
these five factors to analyse the competitive positioning of Park plaza
Webnister London:

Continue...
Threat of new entrants:
Threat of new entrants is determined by the number of barriers that are
part of a industry. It consist of several factors such as economies of scale
that is according to scope and size of operations to achieve a effective
Cost structure, switching cost, product differentiation and high amount of
customer loyalty that is created by reliability, quality and brand image of a
particular organisation.

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Threat of substitution: Threat of substitution is related to existing or potential
products. substitution is related to availability of similar quality products at
lower prices or better value or better performance perceived by customers.
Bargaining power of buyers: In case of Park plaza the bargaining power of
buyers is high as there are lot of other options that are offering concentrated
options to this segment of customers. enterprise.

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Bargaining power of suppliers: in case of hotel industry the supplier that
exercise power includes organisation that posses experienced trained
personnel that is in high demand.
Industrial rivalry: Park plaza is a established brand since 1997 and this
has lead to established brand name with the help of their sister brands such
as Park Inn and in year 2019 it is owned by Radisson hotel group that is
leading to achievement of a high competitive advantage

Internal & external environmental factors
 Internal & external environmental factors
SWOT analysis:
Strength: Park plaza is a hotel chain having several franchises across different
parts of world and it is a recognized brand as acquired by Olympus real estate in
1997 and Radisson hotel group.
There is reflection of contemporary architecture of Park plaza a big attraction
for their Present customer segment.