Strategic Development Report: Parkland Health & Hospital Systems

This report provides a comprehensive strategic analysis of Parkland Health & Hospital Systems. It begins with an overview of the hospital's mission, vision, and community impact, followed by a detailed examination of its competitive environment. The analysis includes Porter's Five Forces, PEST, and ...Read More

Final Strategic Development 1
Running Head: Final Strategic development
Final Strategic development

Final Strategic Development 2
Abstract
This assignment of final strategic development was prepared to find out the efficient ways that
contribute to developing the strategic fit & qualitative strategic planning. The broad analysis of
five forces, SWOT or PEST of Parkland Health & Hospital Systems was conducted herein to
understand well. This study suggests increasing its strategies or services in the competitive
market for attaining all the objectives of the association in a proper manner. On the other hand, it
has also recommended performing with new updated technologies for increasing the efficiency
of its services & cares both.

Final Strategic Development 3
Table of Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................4
Information of Parkland Health & Hospital Systems......................................................................4
Corporate Mission...........................................................................................................................4
The culture & community................................................................................................................5
Vision...............................................................................................................................................5
Research & Competitive Analysis...................................................................................................5
Broad Analysis.................................................................................................................................7
PEST................................................................................................................................................8
Benchmark.......................................................................................................................................9
SWOT- Generic...............................................................................................................................9
External Factor Evaluation (EFE).................................................................................................11
Financial Statement.......................................................................................................................11
McKinley’s 7 strategic model........................................................................................................13
Generic Strategies..........................................................................................................................15
Ansoff Matrix.............................................................................................................................15
TOWs.........................................................................................................................................16
Strategic Fit results........................................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18

Final Strategic Development 4
Introduction
This assignment of final strategic development will help in finding out the various effective ways
that contribute to developing the qualitative strategic planning matrix & strategic fit as well. In
order to explain it well, Parkland Health & Hospital Systems will get taken into consideration for
example. This study will include the corporate mission, vision, research & competitive analysis
of Parkland Health & Hospital Systems in a proper manner. A broad analysis of 5 forces will
also take place in this study in an appropriate manner. This study of final strategic development
will also include the PEST & SWOT analysis of Parkland Health & Hospital Systems to making
this study reliable & appropriate as well.
Information of Parkland Health & Hospital Systems
Parkland Health & Hospital Systems is well known as a community public health hospital. It was
founded to contribute the community & society in Dallas. The main aim of this hospital is to
provide the entire community best services & care. This hospital was created for furnishing
medical to those people who need it badly or the patients of entire society or community.
Corporate Mission
The main corporate mission of Parkland Health & Hospital Systems is to offer the various
helpful services to the people. Parkland Health & Hospital Systems is basically dedicated to the
health & well being of the communities. Parkland Health & Hospital Systems is attractively
committed to superiority by delivering best & innovative care to the patients. It is also fanatical
to providing compassionate care to each & every well being. Providing the best possible care to
each & every patient is the mission of this business (Ginter, et.al, 2018).

Final Strategic Development 5
The culture & community
Parkland Health & Hospital Systems is creating a welcoming atmosphere by providing culturally
competent care to the communities or societies. It is helping the patients who are from diverse
backgrounds by developing the talents proficiency of the association in person-centred care. The
health care professionals in the Parkland Health & Hospital Systems are treating each & every
individual patient to make them better & disease free (Shortliffe, et.al, 2013).This association
intends for improving the quality, advance the health & eliminating all the health care disparities
by holding National CLAS Standards in the community.
Vision
Parkland Health & Hospital Systems is popular for providing the superlative care to well being
of the entire community. The vision of this association is to amplify the standards of quality for
the public academic health system. This hospital works with allegiance & benchmark towards
the behavioural structures which guides the interactions & actions of the hospital & community
both. The Parkland Health & Hospital Systems include compassion, integrity, and respect
towards each & every human being. It also focuses on leadership, collaboration, stewardship &
excellence as well (Skurka, 2017). The Parkland Health & Hospital Systems performs for
providing best treatment or care so that patient can get rid of all the issues which are impacting
their lives in a negative manner. It serves the services with commendable quality.
Research & Competitive Analysis
Parkland Health & Hospital Systems includes a completely fledged centred atmosphere for
having a competitive analysis. Clinical trials are the core part of medical research as it finds out
the new & different ways for preventing, treating & detecting the diseases. The Parkland Health
& Hospital Systems researches for finding out that if a new treatment or tests work appropriately

Final Strategic Development 6
& if it is safe or not. Parkland Health & Hospital Systems is the heart of all the medical advances
in Dallas. It focuses on various ways for improving the quality & efficiency of life for people
who are dealing with chronic diseases. Parkland Health & Hospital Systems is carried out as per
the planning called research protocol. This protocol describes that what kind of volunteers or
patients may take part in the study or how the investigational devices & drugs will be
experienced.
Parkland Health & Hospital Systems performs with a research team which generally includes
nurses, doctors, health care workers, social workers & so on. Parkland Health & Hospital
Systems is famous for providing the preeminent care with low prices more than any other
hospitals in Dallas (Hillestad, et.al, 2018). It charges very less amount of money from people to
help them with the best treatment. This association also gives the cost free treatment to those
patients who are so poor and cannot afford the charges to get treated or care. It has been
researched that Parkland Health & Hospital Systems stands in the top 14 % of hospitals in the
United States for the adoption of EHR. HIMSS Analytics has announced that Parkland Health &
Hospital Systems attained Stage 6 on the EMRAM (EMR Adoption Model SM). Parkland
includes various dedicated extensive resources for utilizing information technology. It works
with the best processes or procedures for assuring the top clinical results & the safest
environment of care for the patients. Performing with this enthusiasm & dedication gives a tough
competition to other hospitals in Dallas.
Broad Analysis
It is very well known that the Parkland Health & Hospital Systems plays a very significant role
in medical care. For conducting a broad analysis of this association, Porter's five forces
framework can help in the best possible manner. It is described as follows-

Final Strategic Development 7
Threats to new entrants
It has been observed that there are various health care associations are getting presented in
hospital & medical industry with some attractive, creative & innovative equipments. The new
hospitals or cares are coming up with advancement in the industry of medical care & performing
with updated technologies. Providing care with updated technologies or new equipment is
proving as beneficial for treating patients with less time & cost. This process or procedures is
highly affecting the profitability of the Parkland Health & Hospital Systems in such a negative
manner.
Threats of Substitutes
Each & every patient of Dallas has only one option to get well treated such as hospital or clinic.
It is well known that hospitals only have other clinics or hospitals as their substitutes. Just
because of it Parkland Health & Hospital Systems have competition with only nearby hospitals
or clinics. It does not really affect the profitability & goodwill of the Parkland Health & Hospital
Systems as this medical care is following an outstanding image in the industry of medical care in
Dallas. Surrounding by less good private medical care’s gives various chances to this association
for increasing its efficiency & reliability in the competitive market (Hickman, et.al, 2018).
Barraging power of customers
The customers in the medical care hardly bargain until unless the clinical services are small &
simple. Rest of the prices are fixed which gets paid through the insurance systems or schemes
which rarely affects the financial condition of customers. It helps the customers in showing less
interest towards bargaining.
Bargaining power of suppliers

Final Strategic Development 8
The Parkland Health & Hospital Systems includes small or medium traders who charge so less to
provide the products or services. Just because of it, providing the care or treatment in Parkland
Health & Hospital Systems is so less in the comparison of other medical cares. It increases the
interests of the patients towards this association.
Industry Competition
Parkland Health & Hospital Systems stands with strong business competitors. It provides the
best delivery of services with attractive pricing strategies which ensure this association to remain
competitive to other associations.
PEST
Political Environment
The United States is well known for its stable political environment that ensures an excellent
atmosphere for running the business in an appropriate manner. By this Parkland Health &
Hospital Systems gets help in expanding the association very well. Parkland Health & Hospital
Systems does not have to face any political issues or problems that might affect the success or
profitability of the business in negative terms. It contributes in running the business with
longevity.
Economic Environment
A good economic atmosphere is conducive for sustaining the hospital for long. Many of the
people staying within the hospital are rich & middle-income earners that help the association to
run with the good economy or to attain all its competitive advantages.
Social Environment
As observed, people surrounding the hospitals or social environment mostly stay in support of
the medical services & hospital industry. It protects the association to get less harmed with any

Final Strategic Development 9
social issues, thus Parkland Health & Hospital Systems gets less affected from any social
matters.
Technological
An updated technology with advancements contributes to greater success to the Parkland Health
& Hospital Systems. It includes fast, innovative & less cost-effective services that help in
expanding the association to the international level (Kavanagh, et.al, 2017).
Benchmark
As per the benchmark made, Parkland Health & Hospital Systems is standing on top of most
hospitals & medical care of Dallas. It is providing the most excellent care or treatment with less
cost to the entire community & society of the Dallas. People from the middle class, lower class
or higher class all are getting the superlative treatments regarding chronic diseases or any other
diseases they are facing. Parkland Health & Hospital Systems is standing with good standards &
benevolence with meeting all its objectives & goals in a perfect manner.
SWOT- Generic
Strengths
The association of Parkland Health & Hospital Systems is popular for its qualified personnel. It
helps customers or patients with appropriate & tremendous services. It tries hard to meet the
customers or patients expectation in terms of services & quality both by performing with an
increased level of technology. The increased interest of the patients towards this association may
get considered as the strength of it.
Weaknesses
This association includes less medical personnel’s. As same, it focuses on less social media
presentation & media both that gets considered as the weakness of it.

Final Strategic Development 10
Opportunities
There are less good private hospitals can spot around Parkland Health & Hospital Systems. It
also includes a growing population which absolutely requires good medical attention. Having
less medicates around for providing the proper care to the patients may get considered as an
opportunity for Parkland Health & Hospital Systems (Rowledge, et.al, 2017). It may focus on
increasing the efficiency of the business by using more updated equipment & technologies. It
will surely help the association to expand more at an international level.
Threats
Parkland Health & Hospital Systems include increased utilization of media sophisticated
equipment, increased competition & staff frequent strikes can be threats of this association. The
other medical services & hospitals in Dallas who are performing hard to compete with Parkland
Health & Hospital Systems may view as threats for it.
External Factor Evaluation (EFE)
External factors evaluation is well known as a strategic management tool in the Parkland Health
& Hospital Systems. It allows various strategies for examining & measuring the social,
demographic, political, cultural or legal environment. As same, it also contributes to measuring
the competitive information’s related to Parkland Health & Hospital Systems (Ward, 2016). This
technique of evaluation helps in saving this association from various issues or problems that may
arise in the present or future running of it.
Financial Statement
Financial Ratios Analysis of Parkland Health and Hospital Systems
Name of Ratio Ratio formula 2013 2014 2015 2016 2017
Liquidity
measures

Final Strategic Development 11
Current ratio Current assets
Current liabilities
1.51 1.32 1.78. 1.58 1.89
Current assets 33496
7
3716
61
4143
33
4425
22
545
112
Current liabilities 22152
2
2811
31
2317
94
2788
94
287
251
Quick ratio (Current assets – current
inventory - Inventories)/
current liabilities
1.43 1.27 1.70 1.51 1.83
Inventories 16158 1329
9
1835
2
2133
9
1724
5
Prepaid expenses 0 0 0 0
Findings of Liquidity
On the basis of above analysis it can be observed that the current ratio shows an overall
increasing trend from 2013 to 2017. In 2013 the current ratio was 1.52 which only decreased in
2014 to 1.32 after that it was increased in 2015 to 1.78 then decreased to 1.58 and again
increased to 1.89 in 2018. This suggests that the position of liquidity of Parkland Health and
Hospital system is increasing has decreased in 2014 and 2016 and increased in 2015 and 2017.
Even though there are slight decrements in the current ratio but overall the company is capable of
paying its short-term liabilities and can meet its daily obligations to its business. However, the
current ratio below the standard level i.e. 2 therefore it is required to increase its current assets in
order to stand above the standard level and protect itself from solvency in the later stage.
The quick ratio of the company also shows the same kind of trend as current ratio. The ratios for
five years depicts that the company can easily pay off its current liabilities from quick
assets and some of the quick assets will still be left over.
Name of Ratio Ratio formula 2013 2014 2015 2016 2017
Profitability

Final Strategic Development 12
measures
Operating profit
margin
Operating profit/ revenue 0.58 0.58 0.51 0.51 0.49
Operating profit (45151
5)
(478
676)
(500
723)
(577
845)
(587
373)
Revenue 76707
0
8236
83
9770
10
1120
769
1179
040
Net assets
turnover ratio
Sales/ net assets 1.07 1.14 1.69 1.93 2.02
Sales 12181
63
1299
973
1455
344
1654
353
1760
918
Net assets 11342
51
113
5670
856
169
856
143
8675
47
Findings of Profitability
From the above analysis it can be observed that the operating profit of Parkland Health and
Hospital system from 2013 to 2017 is negative. This shows that the operating expenses of the
company are greater than its operating income. Therefore the operating ratios for the year 2013
and 2014 is same which reduced to 0.51 in 2015 and 2016 and aging reduced to 0.49 in 2017. It
depicts that operating income is less than operating loss which is not a good indication for the
investors and creditors of the company.
The net asset turnover ratio of the company shows an increasing trend from 2013 to 2017. For
every dollar invested in assets the company has generates a sale of 1.07 dollars in 2013.
Similarly, the sales generates on every dollar in 2014, 2015, 2016, and 2017 is 1.14, 1.69, 1.93,
and 2.02 respectively. This shows that the assets of the company are efficiently generating sales.
The overall conclusion of analysis of financial statement is that the company has adequate
amount of liquidity since its assets are efficient in sales generation. On the contrary, the company
is not able to generate profit due to its increasing expenses.

Final Strategic Development 13
McKinley’s 7 strategic model
This model includes seven factors which are internal to the organization and required to be
reinforced and realigned so that the organization can remain successful. The details of the factors
are explained below:
Strategy
It is an ideal approach to align the resources within the hospital with the objective of the
organization. The strategic plan of Parkland includes delivering value from the perspective of
patient, provide an environment to foster engagement of employees for better experience to
patients, leadership in research, learning, and teaching, delivering value through community, and
clinical excellence by using multidisciplinary care (Parklandhospital, 2018).
Structure
The structure includes corporate hierarchy, divisional makeup, chain of command for outlining
the operations and interconnection between them. The corporate hierarchy of Parkland is
composed of three levels. The top authority is the chief officer after that management is included
which includes directors and vice president. The third level includes managers, supervisors and
employees (Parklandhospital, 2018).
System
System includes the workflows and daily operations of the organizations. The workflow and
daily operations of Parkland are associated with the treatment of injury or illness and also
include recovery for patients, therapy, education and support.
Shared values
It is the actual behavior which is accepted within the workforce. The shared values of Parkland
include integrity, compassion, accountability, respect, and excellence (Parkalndhospital, 2018).

Final Strategic Development 14
Skills
It includes the capabilities and talent of the management and staff of the organization to
accomplishing the work. The public health care is provided by the hospital by using the medical
knowledge and experience of the employees.
Style
It includes the management approach to productivity and influence performance. In order to
improve the productivity and performance of the work the employees are engaged in the training
and development programs. Moreover, the organization also uses effective leadership and
supervision to influence the performance of the employees in a better way (Katz, Lazarsfeld, and
Roper, 2017)
Staff
It refers to the workforce within the organization and how they are motivated to accomplish the
tasks. The workforce includes medical leaders, senior executives, and subordinate staff. The
organization uses effective rewarding system to motivate the staff members for better
performance (Parklandhospitals, 2018).
Generic Strategies
In order to discuss generic strategies of Parkland Health & Hospital Systems, Ansoff Matrix &
TOWS has resulted as follows-
Ansoff Matrix
The association of Parkland Health & Hospital Systems includes various generic strategies. It
includes market penetration that focuses on increasing the number of staff to provide the best
services with the existed equipment or ways of treatments. It includes various options or styles
that already exist in the association to provide the best treatments to others (Leroux, 2018).

Final Strategic Development 15
Parkland Health & Hospital Systems tries to use the updated or innovative ways for treating the
patients to get rid of various chronic diseases they are facing. Using the new ways may results as
less helpful & impacts negatively on the association sometimes.
By adding some new ways to treat patients with already existed equipment, Parkland Health &
Hospital Systems tries to perform in an efficient manner. It tries to research for some new or best
utilization of services & care that may benefit the patients or association both in an attractive
manner (Dawes, 2018). Presenting some new techniques or ways might also get proved as
harmful, as they are not tested well. The Parkland Health & Hospital Systems is required to
avoid these types of challenges to minimize the risks.
TOWs
By helping the patients with good services & increased level of technology association will get
chance in increasing its goodwill in the competitive market. It may contribute to increasing its
opportunities to expand at the international level in the medical industry. As same it will help the
association to increase its effectiveness & efficiency in the competitive edge. Providing good
services to the needy people may also contribute to minimizing the various threats such as
competitors, or other medical association who are performing satisfactorily.
Parkland Health & Hospital Systems includes various opportunities such as less medical
associations & good private hospitals around. By taking the advantages of it, the association may
improve its social media & poor media presentations in such a great manner. By performing hard
to eliminate the weakness of the association such as less medical personnel, poor media and so
on, it may get help in minimizing its threats (Tom, et.al, 2017). It would help in reducing its
competition in the market which will help the association with increased profitability &
goodwill.

Final Strategic Development 16
Strategic Fit results
By the above strategies, it gets clear that overreaching strategies of the Parkland Health &
Hospital Systems help this association to meet all its competitive edge in a successful manner.
Being surrounded by competition not necessarily impacts the profitability of this association.
The main reason behind this is that the association is helping its patients or customers with
reliability, trust, calmness & best care as well. They are ensuring to treat patients with less cost-
effective ways. The strategies of Parkland Health & Hospital Systems are meeting all the needs
& demands of the association & its patients both. It is helping the association to increase its
standard attractively in the same industry (Smith, et.al, 2017). Strategies of the hospital include
the best quality service which helps in achieving the strategies of increased market share &
population of health management too.
Conclusion
This assignment of final strategic development has helped to analyze the various appropriate
ways that contribute to developing the strategic fit & qualitative strategic planning mix as well.
This study has incorporated the discussion about culture & community of Parkland Health &
Hospital Systems with its mission & vision in an appropriate manner. Competitive analysis &
research of Parkland Health & Hospital Systems has also taken place herein. It has also focused
on the broad analysis of the same association in a perfect manner. PEST analysis has conducted
which contributes to understand the various factors that affect the profitability & success of
Parkland Health & Hospital Systems.

Final Strategic Development 17
References
Dawes, R. (2018). Everyday irrationality: How pseudo-scientists, lunatics, and the rest of us
systematically fail to think rationally. New York: Routledge.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care
organizations. USA: John Wiley & Sons.
Hillestad, S. G., & Berkowitz, E. N. (2018). Health care market strategy: from planning to
action. USA: Jones & Bartlett Publishers.
Katz, E., Lazarsfeld, P.F. and Roper, E. (2017). Personal influence: The part played by people in
the flow of mass communications. UK: Routledge.
Kavanagh, M. J., & Johnson, R. D. (2017). Human resource information systems: Basics,
applications, and future directions. USA: Sage Publications.
Leroux, P. (2018). Clinical Effectiveness in Psychotherapy and Mental Health: Strategies and
Resources for the Effective Clinical Governance. New York: Routledge.
Parklandhospital (2018) About Us. Retrieved from: https://www.parklandhospital.com/about-us
Parklandhospital (2018). Medical Services. Retrieved from:
https://www.parklandhospital.com/medical-services
Rowledge, L. R., Barton, R., Brady, K., Fava, J., Figge, C., Saur, K., & Young, S.
(2017). Mapping the Journey: case studies in strategy and action toward sustainable
development. New York: Routledge.
Shortliffe, E. H., & Cimino, J. J. (2013). Biomedical informatics: computer applications in
health care and biomedicine. Germany: Springer Science & Business Media.
Skurka, M. A. (2017). Health information management: principles and organization for health
information services. USA: John Wiley & Sons.

Final Strategic Development 18
Smith, J., & Goodwin, N. (2017). Towards managed primary care: the role and experience of
primary care organizations. New York: Routledge.
Tom, G., Ewan, K., & Mitchell, D. (2017). Reflecting on Clinical Practice Spiritual Care for
Healthcare Professionals: Reflecting on Clinical Practice. USA: CRC Press.
Ward, J. (2016). Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Germany: Springer.