University Project: Parkway Parade Mall Renovation Case Study Analysis

This case study examines the renovation project of the Parkway Parade shopping mall in Singapore. The project aimed to modernize the mall, incorporating new features like an alfresco-dining area and amusement center, to maintain competitiveness. The analysis covers the project's purpose, goals, scope, assumptions, and constraints. It details the project's work breakdown structure (WBS), staffing plan, schedule, and budget. Furthermore, the study explores project control plans, including communication, quality, change, issue, and risk management strategies. The project's schedule spanned several years, with various phases from planning to closure, and the budget was set at $600,000. The case study also emphasizes the importance of stakeholder management, training, and quality control in ensuring project success.

Running head: PROJECT MANAGEMENT
Case Study Selected-Parkway Parade
Name of the Student
Name of the university
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
1. Project plan overview and critical assumptions...........................................................................2
1.1 Project purpose......................................................................................................................2
1.2 Business and project goals and objectives.............................................................................2
1.3 Scope and expectations..........................................................................................................3
1.4 Assumptions and Constraints................................................................................................4
2. Project work plans.......................................................................................................................5
2.1 Work Breakdown structure....................................................................................................5
2.2 Staffing plan...........................................................................................................................6
2.3 Project schedule.....................................................................................................................8
2.4 Project budget......................................................................................................................10
3. Project control plans..................................................................................................................11
3.1 Communication plan............................................................................................................11
3.2 Quality management plan....................................................................................................15
3.3 Change management plan....................................................................................................17
3.4 Issue management plan........................................................................................................19
3.5 Risk management plan.........................................................................................................21
Bibliography..................................................................................................................................26
Appendix: Gantt chart....................................................................................................................29

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1. Project plan overview and critical assumptions
The project mainly focuses on the renovation of “Parkway parade” which is a shopping
center located in Marine parade, Singapore. The mall was mainly opened on 9th March 1984 and
it is one of the first suburban shopping mall in Singapore (Lendlease.com 2017). However, in
the year 2000, the mall was sold to the Pacific Insurance Company and subsequently “Lende
Lease” was appointed for managing the mall. The mall was renovated for expansion and for
incorporating food court, alfresco-dining area, rows of retail shops and for the extension of
APIC2.
1.1 Project purpose
The main purpose of the project is to renovate “Parkway Parade” so that the shopping
mall remains ahead of competition especially from malls in the East and others from Orchard
belt. The renovation of the mall also helps in providing proper shopping experience to the
customers. The construction of food court ,alfresco-dining area, rows of retail shops and
extensions of APIC2 are helpful in providing additional facility to the people of Singapore.
1.2 Business and project goals and objectives
The main goal of the project is to renovate the shopping mall by incorporating alfresco-
dining area, rows of retail shops and amusement center for providing proper facility to the people
of Singapore. The renovation of the mall is also done in order to keep it ahead of competition
from various other competitors of Singapore.
The main objectives of the project are as follows:
 To keep the shopping mall ahead of competition in the market of Singapore
 To provide proper facility to the people of Singapore

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PROJECT MANAGEMENT
 To increase the annual revenue that is collected from the Parkway Parade shopping mall.
1.3 Scope and expectations
The scope of the project is divided into two categories, which include in scope as well as
out-scope.
In-scope:The in scopes of the project are provided below:
 Renovation of Parkway Parade
 Incorporation of alfresco-dining area, rows of retail shops and amusement center within
the shopping mall
 To complete the entire project of renovation within the year 2012
 To complete the entire project within the budget that is around $ 600,000
Out-scope:The out scope of the project is provided below:
 To expand the shopping mall outside Singapore
 to build number of branches of the Parkway Parade mall
Expectation:
The expected outcomes of the project are as follows:
 The entire project must be completed within the time that is assumed during the
initiation phase of the project
 The entire project must be completed successfully within the year 2012.
 To complete the renovation for keeping the mall ahead of its competitors
 The renovated mall

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1.4 Assumptions and Constraints
The assumption that is mainly made before renovating the Parkway Parade shopping
mall is the budget. It is estimated that the entire project will be successfully completed within the
estimated budget that is around $600,000 by 2012. The estimated budget includes all the
additional expenses of the project. It is also assumed that the entire project will be successfully
completed for offering proper services to the people of Singapore.
The various constraints of the project are provided below:
Cost: The renovation of the shopping all will be completed within the $600,000. If the
project manager are not able to renovate the entire project within the budget that is estimated
during the initiation phase then number of challenges arises in the project.
Schedule: The entire project must be completed as per the created schedule. If the project
manager does not follow the schedule then number of risk will arise in the project.
Scope: The scope of the project is helpful in elaborating the project objectives s that the
entire project will be completed successfully within the assumed budget and time.

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2. Project work plans
2.1 Work Breakdown structure
Figure 1: WBS
(Source: Created by Author)

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2.2 Staffing plan
Role Project Responsibility Skills Required
Number
of Staff
Required
Duration
Required
Project
Team
Project
Manager
Project status, project lead Project Management 1 5 years
Finance
manager
reviews financial
department
Project Management 8 4 years
Site
supervisor
Provides guidance to the
workers
construction skills 7 4 years
Contractor Takes the responsibility of
constructing parkway
parade
Construction skills 10 9 years
Plumber Build the necessary
furniture for the mall
Plumbing skills 25 2 years

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PROJECT MANAGEMENT
System
planner
Helps in launching APIC System related
knowledge
25 4 years
Risk
manager
Analyzes risk in the
project
Project management,
knowledge on risks
10 1 year
Project
planner
Make proper planning on
the project
Project management 18 3 year
Name of the
staff
Type
Max.
Units
Std. Rate Ovt. Rate Cost/Use Accrue At
Base
Calendar
Project
manager
Work 100% $40.00/hr $0.00/hr $0.00 Prorated Standard
Finance
manager
Work 100% $50.00/hr $0.00/hr $0.00 Prorated Standard
Site supervisor Work 200% $60.00/hr $0.00/hr $0.00 Prorated Standard
Contractor Work 100% $50.00/hr $0.00/hr $0.00 Prorated Standard
Plumber Work 500% $30.00/hr $0.00/hr $0.00 Prorated Standard
System planner Work 300% $37.00/hr $0.00/hr $0.00 Prorated Standard
Risk manager Work 100% $40.00/hr $0.00/hr $0.00 Prorated Standard
Project planner Work 400% $35.00/hr $0.00/hr $0.00 Prorated Standard

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2.3 Project schedule
Task Name Duration Start Finish
Renovation of parkway parade 1152 days Thu 8/21/03 Fri 1/18/08
Project planning 134 days Thu 8/21/03 Tue 2/24/04
Requirement analysis 20 days Thu 8/21/03 Wed 9/17/03
Analysis of project nature 24 days Thu 9/18/03 Tue 10/21/03
Resource estimation 19 days Wed 10/22/03 Mon 11/17/03
Estimation of time schedule 17 days Tue 11/18/03 Wed 12/10/03
Budget estimation 18 days Thu 12/11/03 Mon 1/5/04
Manpower estimation 15 days Tue 1/6/04 Mon 1/26/04
Additional resource analysis 21 days Tue 1/27/04 Tue 2/24/04
Project planning completion 0 days Tue 2/24/04 Tue 2/24/04
Initiation phase 445 days Wed 2/25/04 Tue 11/8/05
Procurement of funds 34 days Wed 2/25/04 Mon 4/12/04
Appointment of stakeholders 27 days Tue 4/13/04 Wed 5/19/04
Arrangement of meetings 38 days Thu 5/20/04 Mon 7/12/04
Arrangement of financial plans 29 days Tue 7/13/04 Fri 8/20/04
Appointment of contractors and workers 34 days Mon 8/23/04 Thu 10/7/04
Preparation of blueprint 37 days Fri 10/8/04 Mon 11/29/04
Procurement of land area 28 days Tue 11/30/04 Thu 1/6/05
Release of local notice 29 days Fri 1/7/05 Wed 2/16/05

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Budget allocation 25 days Thu 2/17/05 Wed 3/23/05
Resource procurement 31 days Thu 3/24/05 Thu 5/5/05
Time division 29 days Fri 5/6/05 Wed 6/15/05
Duty allocation 32 days Thu 6/16/05 Fri 7/29/05
Analysis of risks 42 days Mon 8/1/05 Tue 9/27/05
Risk mitigation and modification plan 30 days Wed 9/28/05 Tue 11/8/05
completion of object planning phase 0 days Tue 11/8/05 Tue 11/8/05
Execution phase 480 days Wed 11/9/05 Tue 9/11/07
Preparation of land 34 days Wed 11/9/05 Mon 12/26/05
Resources assortment 37 days Tue 12/27/05 Wed 2/15/06
Initiation shopping center construction 29 days Thu 2/16/06 Tue 3/28/06
Framework construction of shopping center 36 days Wed 3/29/06 Wed 5/17/06
Selection of spaces for entry and exit 28 days Thu 5/18/06 Mon 6/26/06
Bricks application 32 days Tue 6/27/06 Wed 8/9/06
Plumbing 26 days Thu 8/10/06 Thu 9/14/06
Installation of electrical circuits 31 days Fri 9/15/06 Fri 10/27/06
Concrete application 22 days Mon 10/30/06 Tue 11/28/06
Color application 29 days Wed 11/29/06 Mon 1/8/07
Implementation of safety system 34 days Tue 1/9/07 Fri 2/23/07
Application of tiles 41 days Mon 2/26/07 Mon 4/23/07
Implementation of alfresco-dining area 39 days Tue 4/24/07 Fri 6/15/07

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Constructing food court 29 days Mon 6/18/07 Thu 7/26/07
Construction of amusement centre 33 days Fri 7/27/07 Tue 9/11/07
Completion of project execution 0 days Tue 9/11/07 Tue 9/11/07
Development phase 88 days Wed 9/12/07 Fri 1/11/08
Formation of Parkway Parade board 19 days Wed 9/12/07 Mon 10/8/07
Vision statement preparation 16 days Tue 10/9/07 Tue 10/30/07
Preparation of standard service 19 days Wed 10/31/07 Mon 11/26/07
Launching APIC 18 days Tue 11/27/07 Thu 12/20/07
Finalization 16 days Fri 12/21/07 Fri 1/11/08
Development phase completion 0 days Fri 1/11/08 Fri 1/11/08
Closure phase 5 days Mon 1/14/08 Fri 1/18/08
Stakeholder sign off 2 days Mon 1/14/08 Tue 1/15/08
Post project review 3 days Wed 1/16/08 Fri 1/18/08
Closure phase complete 0 days Fri 1/18/08 Fri 1/18/08
In the project schedule, duration is 1152 days that is 3.15 years. However according to
the start and end date of the project the duration is 5 years. This is because in the duration,
Saturday and Sunday are excluded.
2.4 Project budget

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PROJECT MANAGEMENT
3. Project control plans
3.1 Communication plan
Communication
Type
Objective Medium Frequency Audience Owner Deliverable
Project Team
meeting
This meeting
is arranged in
order to
discuss the
risks as well
as challenges
that are
associated
with the
project. This
is necessary
for
implementin
g appropriate
methods so
that risks
associated
with the
project will
be mitigated
easily and the
Face to
face
As required Project team Project
manager
Agenda