This report delves into the pricing and revenue management strategies of Parle-G Company Ltd., examining the challenges faced by the management in balancing sales volume and price increases for its flagship product, Parle-G biscuits. It analyzes the impact of factors such as raw material costs, consumer behavior, and competitive pressures on pricing decisions. The report explores various pricing methods, including cost-based and demand-based strategies, evaluating their short-term and long-term implications. It also incorporates a SWOT analysis of Parle-G, highlighting its strengths, weaknesses, opportunities, and threats. The report concludes with strategic recommendations for the management to formulate new pricing policies to counter the actions of the competitors and to make tactical moves such as launching new SKUs and new price points. The analysis is based on the case study provided, which discusses the dilemmas of Pravin Kulkarnii, general manager of Parle Products Pvt. Ltd.
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