Analysis of Menu Planning and Costing for Pasco Cafe

This report examines the menu planning and costing strategies employed by Pasco Cafe, focusing on the factors influencing menu development. The study begins with an introduction to menu planning, emphasizing its importance in the food service industry. It then delves into the factors that influence menu pricing and costing, including business policies and government legislation. The report highlights the significance of considering customer requirements and market trends when developing a menu. Furthermore, the report provides an overview of the restaurant's environment and its impact on menu design. The conclusion emphasizes the importance of menu planning in attracting customers and increasing sales. The report also includes references to relevant academic sources and the importance of following government regulations.

Menu
Development,
Planning and
design

TABLE OF CONTENT
 Introduction
 Factors required to be considered when
pricing and costing menus
 Cost and price menu to fulfill customer
requirements
 Conclusion
 References

Introduction
• A menu is basically a list of items that is food and beverages
offered to the customers by the restaurant. It is essential for
mangers or higher authorities of a restaurant to effectively
plan the menu in order to offer different choices and attract
customers. The menu should be plan by considering
availability of ingredients, customer who is served to be and
the accessibility of market as well. For the present report,
Pasco café is taken into consideration. It is situated on the
busy higher street and have regular customers.

Factors required to be considered
when pricing and costing menus
Menu place an important role, which is associated with the
service industry. The price of menu drives a customer
whether to consume food or not. It is essential for mangers to
conduct proper market research in order to evaluate cost and
price of menu effectively. The higher authorities required to
undertaken the customer taste also along with their buying
power while developing menu.

Cont..
There are different factors that affect the costing and pricing of
menu is given below-
Business policies and procedures- In order to menu pricing, it is
essential to consider the policies that is followed by the
restaurant. With reference to Pasco café, they follow all the
policies that help in developing trust among customers in a
proper manner.

Cont..
Legislation- It is essential to follow all the government
laws and legislation in order to implement activities in an
effective manner. The mangers of Pasco café follow all the
rules made by government in order to provide quality service
to customers.

Priced Menus To Meet A Range Of Customer
Requirements

Conclusion
From the above study, it has been analysed that menu planning
plays vital role as it help in attracting more number of people
and enhance sales of the café and restaurants. It is essential for
mangers to identify customer needs as well market trends as it
help in satisfying customer and retain them for longer time
frame.

References
• Ahn, Y., and et, al., 2018. Development of a Food Exchange Table
and Food Pattern for Nutritionally Balanced Menu Planning. Korean
Journal of Community Nutrition, 23(5), pp.411-423.
• Grumbles, L. and Strohbehn, C., 2019. Child Nutrition Program
Menu Planners' Perceptions of Costs Associated with Meals for
Children with Food Allergies in California Schools. Journal of Child
Nutrition & Management, 43(2), p.n2.
• Jones, L. P. and Sakong, I., 2020. Government, business, and
entrepreneurship in economic development: The Korean case. Brill.

• Thank You !!!!!!