This report analyzes the menu development, planning, and design for Pasco Cafe, a coffeehouse in Sudan, focusing on meeting customer and business requirements to maximize profitability. It explores menu planning principles, including A la Carte, Table d'hôte, and menus for functions. The report details customer and business needs, emphasizing the importance of variety, balance, and flexibility. A realistic menu development plan is presented, including customer base analysis, menu design, menu engineering, and legal considerations. An example Table d'hôte menu is provided, along with evaluation methods like customer feedback. The report concludes that effective menu planning, guided by relevant principles and a strategic plan, is essential for Pasco Cafe's success. The report also highlights the use of tools like key performance indicators and customer feedback to assess menu effectiveness.