MBA41 Strategic Project Management: Pashendale Holdings Website SOW

This Statement of Work outlines the redevelopment of Pashendale Holdings Ltd's website, a construction company aiming to enhance customer service and marketing. The project involves outsourcing the website's redesign, including planning, design, and execution, due to the absence of an internal IT department. The scope encompasses the redevelopment of the existing website to improve client interaction, showcase projects effectively, and enhance marketing efforts. Work requirements detail the project lifecycle stages, from planning and design to coding, testing, and implementation, emphasizing the importance of clear communication and managing risks. The schedule and pricing for each phase are provided, along with acceptance criteria based on deliverables approved by the Chief Marketing Officer. The document concludes with the acceptance of the statement of work by the contractor.

Running head: PROJECT MANAGEMENT
PROJECT MANAGEMENT
Name of the Student:
Name of the University:
Author Note:

Statement of Work
Date 05/09/2018
Project Name
Website
Redevelopment
for Pashendale
Holdings Ltd
Prepared by [insert your name]
Introduction/Background
Pashendale Holdings Ltd is an Australian construction company. Recently, the company
is choosing to develop better customer service and marketing. In order to do this the CEO of the
organization has proposed a plan for the redevelopment of the website of the organization. The
type of service the organization is going to avail is outsourcing as the organization does not have
any internal IT department. The project development regarding the redesigning of the website
will include planning, design and execution of the development of the website. In this case, as
the organization does not have any internal IT department the project regarding the
redevelopment of the existing website is needed to be outsourced. In this case, the client is PHL
and the contractor is the outsourcing company. The selection of the outsourcing company can be
done on the basis of the goodwill of the company.
The main benefit that the company will gain from the redevelopment of the website will
be the better marketing and the establishment of good networking. The existing website of the
company has the lack of information. Moreover, the website of the company is not that realistic.
The response time of the website is long and the website contains more pictures and less
information. The users and the consumers can not directly connect with the organization instantly
through the website. Through the development of the new website the organization can interact
the consumer directly. Apart from that the organization can showcase their projects with m ore
information. The response time of the website will be improved. This will increase the
adoptability of the website. Moreover, the organization can promote the new projects through the
website.
Through the redevelopment of the new website, the company can promote their brand and
their projects in more accurate way. Moreover, this step will enhance their marketing. There are
other steps the company has taken in order to enhance the marketing and the business growth.
The redevelopment of the website is one of those steps regarding this matter and the discussion
will focus on the different stages of the development.

Project Scope
The main objective of this project is to modify the existing website of the company.
The company is already has a website. However, there are certain problems with that
website. The website does not show important information regarding different projects of the
PHL. Apart from that the presentation of the website is not realistic. The company is going
to redevelop the website.
The scope of the project includes redevelopment of the website in such a way that it
fulfills all the requirements of the company. The company is taking this project in order to
enhance its marketing and the relationship and connection with the consumers. However,
this redevelopment project is one of the major steps for enhancement of the marketing and
business growth. This project does not include other activities regarding this context. The
scope of the project is about development of the website and the stages of life cycle
regarding this development. The main objective of this project is to develop the website that
will allow PHL to work more closely with the clients and deliver tailored solutions.
Moreover the timely feedback will help to improve the relation of the organization with the
clients.
In order to improve the marketing of the company the organization can take up many
steps. Modification and improvisation of the website is one of the initiatives for enhancing
the marketing of the company. However, there may be other processes include regarding
this. The main objective of this paper does not include the process of enhancing the
marketing of the PHL, but the development of the website. However, the reason for this
development can be understood by the background of the work.
The scope of the project includes redevelopment of the existing website of PHL. The scope
includes the brief discussion about the background of this decision by PHL along with
explaining all the steps and the stages involved in this redevelopment phase (Bayona, Saboya
and Bustamante 2018). The significance of the deliverables and the agreement over the
requirements and its importance has also been discussed in the scope.
Work Requirements
The work requirement includes all the phases of the development of the project. The
project is about the redevelopment of the existing website. The redevelopment of the website
includes all the stages in the life cycle of the website development. The development of the

project is outsourced by PHL as the organization has no internal IT department. The
contractor or the service providing vendor is needed to be ensured that PHL can supply
enough resources needed for the development of the website. The resource is an important
thing for the delivery of the successful outcome.
Apart from that following all the stages of life cycle for the development of the
project is important. The first stage of the development is planning of the project. In the
planning phase, the contractor will produce detailed project planning, along with
implementation plan, testing plan, designing plan, training plan and transition plan. The
inclusion of the work break down structure is also included in the documentation. The clarity
of the requirement is gained in this stage. In order to do that the contractor can arrange
several meetings with the PHL. The clarity in the requirement will help to mitigate the
possibility of the scope creep in the development of the website. The presence of the scope
creep in the middle of the development of the project will delay the outcome of the project
along with that it can also increase the cost of the project.
The designing phase will include the detailed plan and the requirement for developing the
website. The design will be based on the requirements gathered by the contractor and it will be
approved by the PHL.
The coding phase comes next to the designing phase. In the coding phase, the contractor
will code for the implementation of the website. The coding will help o redesign the website
maintaining the relevance of the content of the website. The newly generated functions are tested
by the contractor iLab. The testing is done with the limited data released. The issues are identified
in the limited testing and those issues are reported to PHL for the review and approval. The
implementation and the design phase needs the regular meetings with the PHL and providing the
organization a daily status update.
The conversion phase of the projects needs to check the documents and the requirement
files to be checked by PHL. The project requirement checks list is needed to be reviewed by the
contractor so that the contractor can be assured that all the requirements in the project is meeting
the scope.
Another important part of the project development is managing the tasks for the
development of the project (Ruzza et al. 2017). There are certain risks associated with the
development of the project. The risks associated with the each modules of the project can be
identified from the work break down structure of the project.
Managing the finance for the development of the website is another crucial factor. In this
case, a budget is estimated for each of the phases involved.

All the deliverables are sent to the chief marketing officer of PHL. He is responsible for
receiving all the deliverables from the contractor. The contractor can start the work for any
module only after getting the approval from the chief marketing officer of the company. On the
other way round it can be said that the chief marketing officer will be working as the project
manager in this case, as he task is to ensure that the progress of the project is going according to
the plan.
At the closing step of the project the contractor is need to provide the project closing
report along with the requirement checklists to the chief marketing officer (Snyder and Dionisio
2017). On the basis of various factors the chief marketing officer will approve the closing of the
project. Otherwise he will ask the contractor to improvise or modify certain parts of the project
according to the requirements. With the agreement over the closing of the project it can be
assured that the contractor has delivered the project to PHL meeting all the requirements of the
deliverables.
The maintenance of the redeveloped website is the mutual responsibility of the contractor
of the outsources company and PHL. In order to develop the project , the outsourcing company
has indulged an project management team. The team leader of that project management team ha
sthe responsibility to communicate with the CMO of PHL who is responsible for review of the
project and the deliverables.
Schedule/Milestones
Task Finish Date
Initialization of the project 20/08/2018
Requirement gathering and design of the plan 27/08/2018
Coding 10/10/2018
Review of the coding 20/10/2018
Testing of the code 27/10/2018
Review of the testing 04/11/2018
Modification of the code if needed 10/11/2018
Conversion phase of the development 20/11/2018
Review of the whole developed system by CMO of
organization 27/11/2018
Closing of the project 05/12/2018

Pricing
Project Phase Price Cost Structure
Project planning, initialization and requirement gathering $30,000 $10,000+$10,000+$10,000
Project scope definition and design $145,000 $72500+$72500
Implementation (Project coding+ testing) $60,000 $30,000+$30,000
Conversion $30,000
Total $265000
Acceptance Criteria
The deliverables are the important thing for this project. Understandings of the
requirements are reflected on the deliverables. The deliverable is needed to be accepted by CMO
of PHL. The making of deliverables is the responsibility of the contractor of the project.
Checklists are used to analyze the fulfillment of the requirements. The understanding and the
agreement over deliverables are the important things (Eastham et al. 2014). The meeting over
the understanding of the requirements between the contractor and the management of PHL will
help to bring the clarity in the requirements. The clarity in the requirements will mitigate the
scope creep in the project. The scope creep defines sudden changes in the development of the
project. In order to bring the clarity in the requirement both parties are needed to be aware about
the process of the requirement gathering.
The project is being outsources by PHL to the third party technical company. In this
case, PHL is the client. The client should specify the requirements to the third party vendor. In
this case, the client party needs to be clear about the objective of the redesigning of the existing
website. In this case, the selection of the requirement can be done through the several internal
discussions in the organization. In case, if the members in the management of the organization
do not agree over a certain set of requirements, the organization can not specifically set the
requirements for the third party vendor.
The outsourcing company who will be handling the project can management the
requirements through making of the checklists. After receiving the requirement lists from the
client, the third party vendor company can arrange several meetings with PHL. After clearing
the doubts the outsourcing company can precede the work. The list of deliverables is made by
the contractor based on the requirements. The list of deliverables is sent to the CMO of the PHL.
CMO of PHL is responsible for the review of the deliverables. The CMO will check the

deliverables. In case, if there is any problem or modification is needed to be made CMO will
instruct the contractor to make the modification. After getting approval from the CMO of the
PHL regarding the list of deliverables, the contractor will proceed with the designing phase of
the project.
The authorization to accept any document regarding this project is the responsibility of
the chief marketing manager of PHL.
Acceptance
The contractor named below verifies that the terms of this Statement of Work are acceptable.
The parties hereto are each acting with proper authority by their respective companies.
Pashendale Holdings Ltd
Company
Sennveasna Naveen
Full Name
Chief Marketing Officer
Title
Signature
Date
ABC Technologies
Company
Full Name
Contractor
Title
Signature
Date

References
Bayona, S., Saboya, N. and Bustamante, J., 2018, June. Application of PMBOK in the
development of research. In 2018 13th Iberian Conference on Information Systems and
Technologies (CISTI). IEEE.
Eastham, J., Tucker, D.J., Varma, S. and Sutton, S.M., 2014. PLM software selection model for
project management using hierarchical decision modeling with criteria from PMBOK®
knowledge areas. Engineering Management Journal, 26(3), pp.13-24.
Ruzza, M., Tiozzo, B., Mantovani, C., D’Este, F. and Ravarotto, L., 2017. Designing the
information architecture of a complex website: A strategy based on news content and faceted
classification. International Journal of Information Management, 37(3), pp.166-176.
Snyder, C. and Dionisio, C.S., 2017. A project manager's book of forms: A companion to the
PMBOK guide. John Wiley & Sons.